Identifying And Growing Your Target Social Media Audience

One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content doesn't achieve the … Continue reading Identifying And Growing Your Target Social Media Audience

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Hashtags Become Even MORE Important On Twitter

On July 3rd, 2013 Twitter announced new API rules for developers that create applications for the Twitter platform. One of the most important changes announced was that "automated following or bulk following is also prohibited." This is a significant hit to hundreds of legitimate as well as spam-like Twitter applications being used by millions of … Continue reading Hashtags Become Even MORE Important On Twitter