After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a … Continue reading 50 Random Things I Have Learned About Social Media Marketing
Hashtag With A Purpose, Not Just Because You Can Hashtags are one of the most unique aspects of social media. I love that something so unique wasn't started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, … Continue reading Four Hashtag Tips That May Surprise You
Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your … Continue reading Creating A Social Media Drip Marketing Campaign – How We Launched 2.0
Wouldn't it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam... That single rule seems … Continue reading The One Social Media Rule For Business
With Facebook joining the ranks of Twitter, Google Plus and others with hashtag functionality, being strategic and consistent with hashtags across the social graph has become more important than ever. Add the Facebook graph search into the mix and hashtagging on Facebook will become an extremely important venue for the function. There is another unique … Continue reading #Hashtag For #Facebook [And More] Automatically
I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity
Ask yourself a few questions: Where are you spending your time in the social graph? What social networks get what percentage of your time and effort? What network do your target audience spend most of their time on? Which social network has the highest quantity and concentration of your target audience? If you can't answer … Continue reading Social Media – Your Time Percentage Should Equate To Result Percentage
Yesterday Google announced on the official Google Reader Blog that on July 1, 2013, they will retire Google Reader. Originally announced on the official Google Blog that same day, the excuse given was that usage over the years had declined and that the company is focusing its efforts on other products. As I read and researched … Continue reading Google Reader Shutting Down Leaving Huge Curation Gap For Marketers
Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it's time to tell them about your new product/service, etc. But you forget their name and/or twitter tag. Or you want to mention someone and can't remember their profile. Sound familiar? The … Continue reading How To Leverage Social Media Connections Into Prospects And Customers
As I have written many times, the last thing we need are more social networks. What we need are improved ways to manage relationships over the long-term. For us, using the social customer relationship management, or CRM application Nimble is a requirement. Think Salesforce for social media marketing and you will have a good understanding of … Continue reading Social Selling Gets A Boost From Nimble Integration Within Hootsuite
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