4 Significant Advantages You Have Over Big Brand Social Media

Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the … Continue reading 4 Significant Advantages You Have Over Big Brand Social Media

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers … Continue reading The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

How To Grow Targeted Followers On Twitter?

An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you'll never get to ROI (return on investment) on your radio advertising, … Continue reading How To Grow Targeted Followers On Twitter?

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

10 Points For Launching Your New Startup Using Social Media

As I speak with many new startup companies about social media, there are some big misconceptions about the what's and when's. Probably the biggest misconception I come across is the feeling that they should wait to start their social media marketing efforts until their product, website and/or business is actually completed or launched. This is … Continue reading 10 Points For Launching Your New Startup Using Social Media

How To Leverage Social Media Connections Into Prospects And Customers

Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it's time to tell them about your new product/service, etc. But you forget their name and/or twitter tag.  Or you want to mention someone and can't remember their profile. Sound familiar? The … Continue reading How To Leverage Social Media Connections Into Prospects And Customers

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media

Your Social Media Fake Follower Attack FAILED – What To Do If It Happens To You

Last Sunday morning seemed like any other. I got up, pressed the on button on the coffee maker and awaited my normal rapid and lengthy infusion of coffee bliss as I started up the laptop in the office. I moved to the family room so I could hear if the baby boy woke up and … Continue reading Your Social Media Fake Follower Attack FAILED – What To Do If It Happens To You

Social Media Is Becoming A Pressure Cooker That’s About To Explode

The social media industry is nothing like anything we've ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with "being popular." This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes … Continue reading Social Media Is Becoming A Pressure Cooker That’s About To Explode

It’s Nearly Impossible To Become A Social Media Professional Part 1

Social Media marketing has many challenges. Add to those challenges a new medium that changes very quickly and is rapidly growing new users and we have something that has a huge learning curve. This blog series is going to address some of those observations and obstacles most have to making the jump from marketer to social … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 1