Tag Archives: Hashtag

Hashtag Automation Gets An Efficiency Upgrade

The Bundle Post development team has been hard at work on a copious amount of back-end systems upgrades. Many of the things we have been working on are not things you can actually see, but server enhancements and scalability upgrades that are the underlying foundation for the larger feature additions that are in development. There are so many groundbreaking social media management capabilities coming down the pipe in the next several months, but we have to wait to share all that. However, we did roll out a few enhancements to the automated hashtagging functions within the system that we are sure you’re going to appreciate.

Automatically hashtag social media postsFor those of you that are unaware, part of the Bundle Post 20 patent pending claims is our Automated Hashtagging System. This feature enables you to identify exact keywords, phrases and company names that you would like the system to locate in the text of curated and marketing posts, then automatically convert those into replaced hashtags or @mentions you desire. Not only can you schedule 100 content curation and social media posts rapidly with total control over what is scheduled, but you can also hashtag those 100 social media posts in about one second! 

Another use for the Bundle Post Hashtag function is to automatically turn company names into their @ Twitter names. You can simple tell the system what exactly to find (example Bundle Post) and instead of replace the company name in the text of the post with a specific hashtag, you can tell the system to replace it with the Twitter name (@BundlePost). So anytime “Bundle Post” appears in the text of a post within the system, it will be modified to display @BundlePost. Pretty cool huh? Yes, we know. :-)

Here’s what the system looks like –

Social media automation, curation and hashtags

With the background explained, lets discuss the enhancements to the hashtag system that is now live for all users.

Bundle Post Auto Hashtag Function Upgrade:

1) Sorting View – Previously when you opened and viewed a Hashtag folder in Bundle Post, the keyword list for that folder were displayed in recent order, putting the most recently added keyword and replacement hashtag at the top. We found this very difficult to easily find keywords and replacement hashtags contained in the folders. Now – when you view a hashtag folder or open a folder to hashtag your scheduled posts, they are all displayed alphabetically. making it easy to find/view specific keywords in your list.

Automated Hashtag Tool

2) Hashtag Order – We have made the actual hashtag system more intelligent to ensure that single word finds aren’t preempted by phrases when you run hashtags in the system. Previously the system would hashtag your scheduled posts in the same sequence in which you added the hashtags into that folder, similar to the old sorting view we described above. What that meant was that if you had a keyword/hashtag for the single word “Social” before the phrase “Social Media” in your hashtag folder, the system would find and hashtag the word “social to #social” then not be able to find the exact phrase “social(space)media”, leaving your posts looking like this: #Social Media is awesome.

The new functionality ensures that whatever sequence you have added keywords or phrases to your hashtag folders, the system will always hashtag phrases with multiple words in them first, then hashtag single words after that. The new intelligent function tracts all of your hashtags listed and determines how many words you have in each Find field and uses that information to intelligently automate the hashtagging of your scheduled posts.

What you will potentially find is that keywords that were not being hashtagged even though you had them listed in your folder are now being discovered properly by the system. You will also be able to more easily manage the keywords and hashtags within Bundle Post to ensure your posts are always hashtagged and done so properly.

The Bundle Post social media marketing, content curation and content management tool is a completely unique approach that gives you complete control of your posts and gives you the time to engage and get results. All of the automation resides in the back office, so nothing is auto posted to your newsfeeds.

We would love to hear your thoughts on the new hashtag functions, so comment below on how you’re using the Bundle Post hashtag system.

*BONUS System upgrades live -> You will also notice that we have incorporated a lot of JavaScript functionality into the user interface across the entire system that has largely removed the need for your browser to refresh. We will continue to incorporate more of this higher level functionality and improve the overall user experience, speed and capabilities.

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Filed under automation, Bundle Post, Content, content creation, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool

A Social Media Marriage? No Wedding Bells, But Lots Of Benefits

**This free webinar has been rescheduled for March 26th at 10am PDT – Register here

We sure don’t want to burst your bubble, but this is not some wild, hair-raising story of two lovers that met on a social network and got married remotely over Twitter, although that does sound like something kind of fun. This announcement is about marrying of two technologies that were made for each other.

Sendible and Bundle Post are going BundlePost Sendibleto be conducting a first ever joint webinar. The free webinar will show how one of the top social media dashboards and the only social content management system work together to make social media marketing efforts more effective, efficient and profitable.

The Sendible dashboard delivers a powerful platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. The solution expands multi-channel, accounts and team management beyond other platforms with broader features. Sendible tracks your social media account activity and reports on a broad range of metrics including analytics, fans/followers, clicks, traffic, engagement, sentiment and more.

By combining the scalable Sendible social media management platform with the patent pending content aggregation, curation, scheduling, hashtagging and marketing efficiencies of Bundle Post, many social media marketers and brands are able to reduce the number of tools they use, cut the time they spend managing their social media efforts and more importantly improve their results in dramatic ways.

On March 19th, Sendible and Bundle Post will be doing a live joint webinar showing the complementary technologies and how they work together to get you better results in less time. Click Here to register for the webinar. Space is limited!

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Filed under Brand, Bundle Post, Content, Curation, Results, Sendible, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

8 New Ways Content Curation And Social Media Marketing Are Now Easier

Gone are the days that posting a few times per day on social media accounts and expecting to get any meaningful results. The tenacious appetite for relevant content from social network users is growing daily. Consistently finding, scheduling and posting relevant, valuable curated content that is interesting to your target audience has become far more challenging for social media agencies, marketers and brands. The ability to control all aspects of the process, yet garner massive time savings with result driven capabilities are paramount to competing in this environment.

If you don’t have time to focus on engagement and building relationships, you are not getting results. If you are spending time scheduling content posts, you’re not engaging. If your social media automation isn’t providing an efficient work-flow solution for content management, you’re going to like what we are about to share with you.

Today Bundle Post is announcing the release of its version 3.0, which is packed with 8 new upgrades that make content curation and social media marketing even easier. The improvements contained in this release are far from simple. In fact, this package of upgrades is revolutionary in terms of functionality, efficiency and social media posting control.

Of the seven new advancements, five are for all user types and two of the new features are Pro user only capabilities that we know you’re going to go crazy over. So let’s dive into the 3.0 and show you the powerful functions that have been included.

1) Feed Attribution – (Pro Accounts Only)

You can now attribute an entire feed channel to an author, website or even add hashtags to posts from a specific Google alert.

  • Support for by/via @ mention attributions.
  • Manually edit a specific post attribution on the export table.
  • Edit/add feed channel attribution at any time.
  • Automatically manages every posts character length for you.

RSS Feed AttributionLet’s say you have an RSS feed from a specific website or blog already added into Bundle Post and you want to attribute the posts you use from that feed channel to the site/author whenever you use their content. All you have to do is edit the attribution field next to their feed channel with something like “by @BundlePost”. From then on when you select content from their feed channel on the export table, the system will append by @BundlePost to the text of each post.

Maybe your brand has a specific hashtag (like #weRockFood) that you use with your community and want to append that hashtag to all of your content from your blog when you share it on social sites. Next to your blogs feed channel in Bundle Post, add #weRockFood in the attribution field for that feed and the system will append it to each post when you export.

If all this wasn’t enough, we have also added the attribution function to the Bundlet Chrome extension. When you add a new RSS feed channel to Bundle Post using the Bundlet, you will be able to set attribution right then and there!

There are so many awesome uses for the attribution feature, but what is really cool is that the system will always adjust the number of characters in the text of posts with attribution assigned, ensuring the character limit requirements are handled for you and room is made for your attribution. What’s more, though you set attribution for an entire feed channel, you are able to edit specific attributions manually on the export table if you desire.

Finally, we don’t overwrite the text of posts in feed channels with the attribution text, we append the attribution only during an export, so you can change attribution at any time in the future and on your next export the new attribution will be live without effecting all the posts in that channel with the previous attribution.

2) Time Slot Control – (Pro Accounts Only)

When doing an export, there are times you may want to remove specific date/time slots from an export, without having to open the file after exporting and manually making the changes. (we recommend you never open/edit export files as it changes the formatting of special characters) But maybe you want to lighten the number of posts you have over the weekend, or you need to do an export starting at today’s date but it’s already three hours passed the first time slot in a given schedule.

Timeslotcontrol1Now you can toggle specific date and time slots on/off from the export table, without effecting the actual schedule you are using. To remove a specific posting date/time, click the blue clock icon at the left of the post. This will remove that time slot from the export for that date only, leaving that time slot active for previous and future days within the export. You can toggle a removed time slot back on if you change your mind, by clicking the grey clock icon again.

When you shut off a specific date/time, the system will automatically move the post that was in that slot down one time slot for you. The removed time slot will remain on the screen as a blank post and will not be exported at all, allowing you to easily see the time slots you have toggle off.

3) Redesigned Export Table

We have made some substantial improvements to the Export Table design and functionality, making managing hundreds of feed channels, folders and content much more efficient and user-friendly. The left column containing your huge list of Feed Channels, My Content, Queues, Follow Friday and Hashtag folders, requiring you to scroll over and over is now gone. We have replaced the left column with simple and clean drop down buttons on the top of the page, allowing you to easily access content and other functions without having to scroll.

By cleaning up the main part of the export table, we were able to spread the post table all the way out, making a much more simplified view with all posts taking up a single line. The new main export table section is more compact, yet easier to view and gives more room for additional functionality we are adding today as well as future capabilities to come.

Export Table View

4) Last Used

LastUsed2Knowledge is power, when you use the knowledge effectively. We believe it’s incredibly helpful and important to track the dates you last used a piece of content in the system, as well as the last date you exported for a specific schedule in the system. Easily having access to this information enables to you better plan your next required content scheduling for a particular social media account and what content you have not shared in a while.

Now, all content, schedules and feed channel posts are tracked and given date/time stamps, clearly showing you when it was last used in an export from the system.

We took this further and added the same tracking to all folders in the system as well. Finally, we also display the date and time every single piece of content in the system was last scheduled and even show you last exported and scheduled post dates when you start a new export as show below.

Last Used Dates

We believe tracking and providing this information to our users will enable them to better plan campaigns and be more effective with the short and long-term use of their content marketing.

5) Character Length Handling

The Bundle Post system now automatically corrects the character length of your posts at all times. Whether you are using the new attributions, edit the text of a post or auto-hashtag, Bundle Post will calculate character length and ensure that you are within the proper limits for uploading into the dashboard of your choice.

You will no longer have posts that sneak by with a few too many characters, causing an error when you upload to Hootsuite or other dashboards.

6) Hashtag Reminder

Have You HashtaggedHow many times have you exported your scheduled content and uploaded it and realized you forgot to run hashtags? We have too. Now Bundle Post will remind and ask you before downloading your export file if you have not yet run hashtags on the export. We keep track if you have done and don’t nag you, so you’ll only see the reminder if you forget.

7) Content Source Colors

We have made some changes to the export table colors we know you’re going to appreciate. The system handled this terribly before, in that only each feed channel received a different color, but all other content from other folder sources were kept the same color. Now:

  • A newly modified color scheme, contrasts and sequence make it easier to differentiate from content types/sources.
  • A different color will be assigned to content coming from each different folder, not just feed channels.

InsertPost

8) Insert a Post

insert a postYou can now manually create and insert a post into the export table in real-time. Posts inserted this way are not saved to the database, but are exported with all of your other posts. A great way to add posts to an export on the fly.

Ok, so we couldn’t stop at 8 new features. Though there are quite a few other unnamed changes, enhancements and improvements that you will quickly notice, we will layout just three more bonus upgrades for you here.

**BONUS Upgrades**

1) Export Auto-Naming:

We have added an additional bonus enhancement that is not really a new feature, but we know it will be something you’ll love. Bundle Post now automatically names your export files using the name of the schedule plus the dashboard platform you exported it for. It also appends the date at the end so you can easily identify the newest export you downloaded for that schedule, platform or client. It looks something like this – Client A – Twitter-Bundlepost-export-for-hootsuite-Dec-20-2013.csv

2) More Schedule Posting Times:

More Posting TimesWhen adding multiple time slots to a schedule with start and ending times, you used to only have options for on the hour, the fifteens, half and three-quarter hours. Bundle Post 3.0 allows you to create schedule posting times that are far more varied and ensuring that your social media posts are going at non-standard times each hour of the day.

3) RSS Error Handling: 

The new Bundle Post Feed Channel page has been highly improved with some new functions and improved error handling.

First, we have added an Update All Feeds option that allows you to force the system to ingest the latest content for all of your feeds in the system at once. This process can be time-consuming if you have several feed channels in the system, but prevents you from having to manually update feeds in between the three times per day automatic function already in place.

Secondly, we have added error handling for feed channels. This new process handles two main functions; 1) It ensures that the URL you add for a feed channel is formatted properly (example: contains the http://) and if it is not done correctly, the system automatically fixes it for you. 2) If a feed channel you have added to the system stops working or is not ingesting content, it will automatically flag that feed channel with a  image next to the RSS having an issue. This alerts you that something is wrong with the source of the RSS, it has been entered wrong and is not updating, or otherwise isn’t a supported feed source.

If you want to make your social media management and social media marketing efforts up to 80% more effective, efficient and profitable, Get started with Bundle Post now!

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Filed under Alerts, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Engagement, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

Four Hashtag Tips That May Surprise You

Hashtag With A Purpose, Not Just Because You Can

Hashtags are one of the most unique aspects of social media. I love that something so unique wasn’t started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, hashtags have become an integral part of social media marketing and when used properly, they can build community, grow your following and impart salient points within your posts.

Hashtag TipsNow many of us know there are hashtag and social media Nazi’s out there. You know the people who are self-righteous know-it-alls that have an over-confident view and proclamation of the what’s, when’s and how’s of hashtagging properly. I ignore these people and suggest you do as well. Are there more acceptable ways and quantities of hashtagging that can yield better results? Of course. Will the world end if you don’t do them? No.

So to those folks that feel the need to criticize everyone else, we will just say to each their own, smile and move on.

With the housekeeping out-of-the-way, let me bring up a few things you may (or may not) want to consider about your hashtagging tendencies. None the following scenarios are set in stone requirements, but rather suggestions that you should consider.

1) Your company or product name:  This one always blows me away. You have 1200 followers on Twitter, 3000 Facebook Likes and 422 followers on Instagram and your company is only about 2 years old…

   Questions: Why are you hashtagging your company or product name? Do you really think people are searching for your little company hashtag on social media? Do you really think your prospects and/or customers are following the hashtag?

   Answer: Not likely…  At the very most, you are showing everyone what a beginner you are at social media marketing.

   Suggestions: Use hashtags that your prospective customers will actually be searching or following in social media. Your posts are already tagged with your company name and profile, so you are far better off optimizing a proper social media profile and executing a proper social media marketing strategy, than wasting time hashtagging posts with your company name.

2) You’re too serious: Don’t underestimate the use of hashtags through humor. Yes, I mean making up a hashtag that doesn’t exist just to be human and fun. You know, #Icanbeannoying or #Ireallywishyouwouldshutit etc.

These nontraditional uses of hashtags are often overlooked as a way to invoke humor and the approachable into your posts. Don’t over do it, but definitely do it. Have fun with it.

3) Use as many as you want:  Again, there are some that get all Nazi about this, I am not one of them. Frankly, use as many hashtags as you want in a post, just be sure they’re relevant to the content and text you are posting. The worst things you can do are over doing hashtags in a post as well as including tags that are not relevant to the post.

Suggestion: One way to reduce the number of tags you use in a post is to tag keywords within the text of the post itself. If the word you want to hashtag is already in the text of the post, don’t add it as a hashtag too.

Example:  “This is an awesome post about using #hashtags in #socialmedia #marketing effectively”

4) Repetition is the key to advertising, but… : Putting the same hashtag(s) in every single thing you post is not wise.

Suggestion: Be consistent with your hashtagging, but never over do it. If it’s relevant to the content of the post, then hashtag it. If it isn’t a relevant hashtag, don’t.

BONUS Tip – Going across all platforms: Whether you are posting to Twitter, Facebook, Instagram or Google Plus, be sure to hashtag consistently.

Again, these are merely suggestions that should help improve the results you’re getting with hashtags. There is no steadfast rules and I am not one to say what you MUST do, however in my experience these are a few things that you should consider and experiment with and measure the differences between the results. Then adjust and repeat.

Happy Hashtagging!

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Filed under Community, Content, Facebook, Google Plus, Hashtag, Instagram, Marketing, Results, Social Media Marketing, Twitter, Uncategorized

Frustration with Hootsuite Bulk Uploads Result In New Buffer Integration

If you are a Hootsuite user that uses their “Bulk Upload” function with or without Bundle Post, you have probably been pretty frustrated over the past two weeks. A bug with the Hootsuite upload feature resulted in nearly every bulk scheduled post upload to error without a specified reason. In fact there was no problem with the files, but instead a bug with Hootsuite.

For most Bundle Post users, repeated upload attempts for each file did the trick ultimately, however Hootsuite expressed that reducing the number of pre-scheduled posts in your file seemed to also help, but how does that help anyone? The last report from Hootsuite on the matter as of the morning of the 19th was “This issue involving CSV files not uploading successfully is still being investigated, and I can assure you that resolving this is a priority for our Development team at this time.”

BulkBuffer Meanwhile, in an effort to continually address our users social media marketing and content management frustrations, Bundle Post has integrated with the Bulk Buffer app. Bulk Buffer is a free, third-party bulk upload feature for Buffer. The Bulk Buffer application connects with your existing Buffer account and allows you to bulk upload bulk social media posts to be delivered to various networks by the Buffer application. Bundle Post now supports integration with the Bulk Buffer application for this purpose, allowing Bundle Post and Buffer users to bypass Hootsuite or other dashboards when uploading their bulk curated and marketing posts that are pre-hashtagged and ready to go.

*Note – At this time the Bulk Buffer application does not support specific scheduled dates and times, so all exported Bundle Post content queues with your specified Buffer schedule settings in the order exported from Bundle Post.

How to upload your Bundle Post export files into your Buffer account:

Bundle Post to Buffer Bulk Uploads1) Visit Bulk Buffer and connect it to your Buffer account.

2) Under the Add Updates heading, Drag and Drop a text file from your computer to the import updates box on-screen.

3) Select the social profile you made the Bundle Post export for and click to send to Buffer.

Once the Bulk Buffer has uploaded your posts to your Buffer account, the posts queue and send in the order that they existed on the export table within Bundle Post. Your social media automation, curation and content management have come full circle.

Another simple and fast solution that enables Bundle Post users to have the efficiency and power of the Bundle Post social media marketing, scheduling and curation system, integrated with the tools you prefer.

To get started with Bundle Post with the Buffer bulk upload integration, click here.

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Filed under App, Buffer, Bundle Post, Hootsuite, Marketing, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

How Big Brands Manage And Track Social Media Marketing

Bundle Post Integrates With Spredfast’s Social Relationship Platform For Big Brands

Have you ever wondered how big brands like AT&T, Pepsico, Whole Foods and Rackspace manage incredibly large and complex Spredfast social mediasocial media marketing programs? They use Spredfast to attract the right audience, engage in the right conversations, manage teams and coordinate their social activities.

Both B2B and B2C companies implement social programs to build brand awareness, customer loyalty and ultimately convert the activity into sales. The Spredfast platform is a comprehensive enterprise, best in class solution that is open and easy for big brands to integrate. Spredfast uniquely helps brands create great social experiences by understanding which content and engagement strategies resonate with the target audience, while also providing insight into social performance trends across channels, accounts, regions, brands, campaigns, content, and more.

Recently, one of our big brand Bundle Post users requested that we integrate our social media content management system capabilities with Spredfast in order to allow them to utilize our patent pending social content management and curation capabilities with the enterprise effectiveness of Spredfast. Working with the Spredfast team, we have completed the new export integration functionality within Bundle Post that allows this to happen.

Bundle Post Integrates With SpredfastNow joint Bundle Post and Spredfast users can complete scheduled, hashtagged and content curation functions in minutes, export the multi-day social media content file, and then upload 100 or less social media posts directly into their specified Spredfast social media accounts, ready for posting.

If you are a larger brand looking for the best solution for managing your social media efforts, get more information on the Spredfast solution by clicking here

If you’d like to start managing social media content curation, scheduling, hashtagging and marketing content more effectively, efficiently and with real results, get your free 30 day Bundle Post trial account now.

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Filed under Bundle Post, Content, Curation, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Inline Social Media Content Editing, Hashtag Adds – Plus 4 More Upgrades

By now it has probably become apparent that Bundle Post has no interest in sitting on our hands with our product development. Continuing to innovate, improve and fine tune the technology is at the core of who we are as a company, while at the same time creating substantial new features like the new Bundlet Chrome extension and Queues drives where we are going with the product.

Will our commitment to continually advance the efficiencies and effectiveness that Bundle Post delivers to our users slow? Not a chance!

Today we are releasing a large package of tweaks and improvements across the entire platform. Though there are no substantial new features, you will notice copious enhancements that either make your life easier or at least smooth out several things we were not happy with in the system.

Following are some of the more prominent upgrades that will improve your social media content management workflow:

1) In-line Editing Everywhere – Now, anywhere there is content text or URLs within the system can be edited by double clicking. That includes export table pop windows and feed channels. (More on significant changes to the Feed Channels page below)

2) Hashtag Add/Edit – One thing we found when managing an export is that often times that is when you discover a keyword or phrase that is not included in a specific hashtag folder you are using. There wasn’t an easy way for users to add one on the fly while on the Export Table, so we added it. Now, when you call a Hashtag folder from the Export Table, you can and edit hashtags right in the pop-up window before telling it to run against the posts you have waiting on-screen. Handy to say the least!

Automated Hashtags

3) Cleaner Tables – Throughout the system we have improved the layout of tables. We have added more graphic buttons and made them cleaner. We unified the new look and formatting across the entire system and made the edit/add functions of many sections open a pop window instead of taking you to an entirely different page. We think you will find it much improved and definitely more efficient.

4) Schedules Redesign – The Schedules section has been completely redesigned. It has the new cleaner, graphical look on the main page, and now opens the view posting time function in a pop window. The new pop window for schedules lets you add both single and multiple time slots to a schedule right on-screen.

Social Media Schedule

5) Content Markers – We thought that the color coding of different content sources was very helpful, but it didn’t tell you what each content type was once it was on the Export Table. We have added text markers next to each post so you will always know what type of content is on-screen.

Export Table Content Markers

6) Feed Channel Page – The Feed Channel page has been substantially upgraded with a new table layout and graphic functions, as well as additional editing functions for URLs. The left side of the table contains feed type icon and a new page icon that lets you open the actually RSS to view it right inside Bundle Post. We took the “everything editable” approach to the Feed Channels page by even giving you access to see and edit the RSS URL for your feeds also. The intent here is to allow you to easily check and correct feeds you have in the system should you accidentally add one wrong or have the wrong URL, without having to delete everything and start over.

RSS Feed Channel

There are a ton of other little things that were modified, improved or upgraded, but we wanted to focus on the items that will really impact the user experience and effectiveness of your social media content management in this post. We hope you like the improvements and look forward to your feedback. As always, there is more to come.

If you still haven’t used Bundle Post, click here to get a free trial!

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Filed under Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing