Tag Archives: hashtagging

The Top 5 #Hashtag Mistakes Marketers Make On Social Media

Hashtag MistakesHashtags have become synonymous with social media marketing and it’s no wonder why. A totally unique component of social media, hashtags have the ability to grow your following, expand the reach of your content and highlight important words within your status updates.

One less obvious thing that your hashtags tell your audience is whether you actually know what you are doing or not. If you are making novice mistakes while hashtagging your social media posts, it tells your readers a lot about you. If your target audience are newbie social networking users, this is less of a factor, however if the audience you are trying to reach have been on social for a while, you’re going to need to be sure you know what you’re doing.

Here are the Top Five Most Common Hashtag Mistakes:

1) Not Hashtagging – When you do not hashtag the words and phrases your target audience is following, it’s like fishing without using any bait. Make it easy for your audience to find you by not only sharing the content that is interesting and relevant to them, but by including the hashtags that they follow.

2) Too Many Hashtags – Though it is our belief that there are no steadfast rules in social media marketing, there are best practices that will achieve better results. We do not think there is or should be a defined rule for the number of hashtags you use in a post, but common sense goes a long way. If you use so many hashtags in a post that it becomes distracting instead of helpful, you are using too many.

On Instagram, we see this abused quite frequently. Only add relevant hashtags to your posts instead of baiting followers with completely irrelevant and numerous hashtags.

3) Inconsistency – One of the most overlooked and effective techniques in social media marketing is consistency. We are referring to two distinct types. 1) Topical and 2) Frequency

Topical Consistency: Stay on target with 5-8 topics that interest your audience and determine the hashtags that are most common and effective surrounding those topics. If you attempt to be known for more than a handful of key topics and/or are hashtagging so many different categories, you will be far less effective.

Frequency Consistency: If you are going to hashtag, do it consistently. Within social media marketing there is nothing more effective than being consistent with your posting, topics and hashtags.

4) It’s All Me! – This one really sets off the newbie radar. For the love of all things social media holy, stop hashtagging your name, your brand or your product name. You are not Starbucks, Pepsi or Oreo. Hashtags are active links allowing people to see all content about a relevant topic. You or your new/tiny company are not that, at least not yet. Don’t get the cart before the horse, or you never will be either.

5) Confusing Hashtags – Unless you are trying to be funny on occasion (which we love), don’t hashtag long phrases or words only you understand the meaning to. You are simply confusing your audience and not achieving anything meaningful for you or your social media success.

How you use hashtags, how many and what hashtags you use say a lot about you. Making adjustments to what you are doing with hashtags can make a significant difference toward improving your real results. Take some time to evaluate what you have been doing and how your audience is responding, then insert some higher level, conscious tactics that will be inline with your goals and your communities needs.

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Filed under Audience, Community, Content, Followers, Hashtag, Marketing, Results, Social Media, Social Media Marketing, tactics

#Hashtag For #Facebook [And More] Automatically

With Facebook joining the ranks of Twitter, Google Plus and others with hashtag functionality, being strategic and consistent with hashtags across the social graph has become more important than ever. Add the Facebook graph search into the mix and hashtagging on Facebook will become an extremely important venue for the function.

There is another unique factor on Facebook that needs to be considered. I call it the “Newbie Factor”. Facebook not only has the largest social network population in the world, it also has the largest inexperienced social media population in the world. You know, those consumers and SMB’s that have never been on Twitter or Google Plus and are not experienced with social media marketing, let alone hashtags. This could materialize as a massive opportunity for brands and marketers if done properly.

So now that the top three social networks are supporting hashtags, you know you have to do it consistently and strategically. As if you didn’t already have enough taking up your social media marketing time, right?

There is a solution. Bundle Post has the only patent pending automated hashtag and content scheduling system in the world. Here’s how it quickly and effectively handles hashtags:

Hashtags Facebook1) Hashtag Folders: The Bundle Post hashtag system lets you create folders for each of your campaigns, clients or accounts that coincide with a content strategy of topics.

For more on how it works, click here.

2) Keywords/Phrases: Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted.

3) Replace: With a single click on a specific hashtag folder, Bundle Post will automatically hashtag 100 scheduled social media posts for any platform in just one second! All of the scheduled curated and marketing content displayed on the Bundle Post export table will get hashtagged for you, that easily!

Bundle Post makes hashtags on all social networks fast, easy and consistent for social media agencies and social media marketers that use Hootsuite. Social media management, curation, hashtags and scheduling has never been so efficient and effective. Get your free trial now.

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Filed under Agency, Bundle Post, Content, Curation, Facebook, Hashtag, Marketing, Social Media, social media automation, Social Media Management, Social Media Marketing, Strategy, Uncategorized