Stay Between The Social Media Lines

The other day I was working in my office and my lil man (5-year-old) was in his play room coloring. Every 5 minutes or so he would come into my office carrying his dinosaur coloring book open to his latest masterpiece in order to show Papa what amazing creation he had completed this time. As … Continue reading Stay Between The Social Media Lines

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9 Characteristics Of Human, NOT Automated Social Media Marketing

There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company's image and other major media advertising components. There is … Continue reading 9 Characteristics Of Human, NOT Automated Social Media Marketing

Crossing The Lines Of Social Media And Real Life

Social media gets real when relationships grow into real life connections. Whether it be customers walking into your store, phone calls to further conversations or video chats resulting in a deeper relationship, IRL (in real life) needs to be a part of your social media strategy. We have become so digital that many no longer touch, … Continue reading Crossing The Lines Of Social Media And Real Life

2013 Is About Wearing Social Media Shoes

It is fair to say that we have passed social media market penetration and most user segments are now engaged in at least one social network on a regular basis. Many marketers and businesses have learned to post, schedule and engage with an audience, ensuring that they have some level of presence within the social … Continue reading 2013 Is About Wearing Social Media Shoes

It’s Nearly Impossible To Become A Social Media Professional Part 4

This series has really got a ton of traction. When I say that I am not meaning traffic and all that, I am referring to mind shift. The idea that these fake experts and social media celebrities have taken over this industry has really struck a chord with more people than I thought. I mean many … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 4

It’s Nearly Impossible To Become A Social Media Professional Part 3

The next important thing to outline in this series is how to know whether the person you are watching, learning from and replicating their activity is doing it right. How do you know that what that “expert” is writing on their blog actually works or will work for you? How do you know if the … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 3

3 Ways A Social Media Brand Account Can Be More Human

Last month I had a twitter conversation with a newer brand account. The conversation was around the human factor of social media marketing and how they were struggling with accomplishing this. Stating " it is hard to be less business like and more personal", to which I responded "hard? It's required in Social Media" Boiled down … Continue reading 3 Ways A Social Media Brand Account Can Be More Human