Tag Archives: Infographic

Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional ‘push’ marketing strategies as other population segments have been in the past and more importantly they have been raised with the digital world in place, rather than migrating to it as those before them.

Using data published in a report by UMass, we have created an easy to consume Infographic that contains the key points every brand and marketer should know. Following the infographic we break down some of the data points and include some takeaway action steps you may want to consider.

Millennial Social Commerce Infographic

The Data Highlights:

  • 35% of Millennials are likely to use a “buy” button on Facebook and 24% are likely to use one on Twitter, should those be provided by the platforms.
  • Facebook declines but is still the most popular platform among Millennials when looking to interact with companies/brands online. While their numbers have fallen slightly, Twitter and Pinterest have made modest gains. Fifty-five percent of respondents currently like at least one brand on Facebook (down from 62% last year). Twitter has 29% (up from 23%) and
  • Pinterest has 16% (up from 11%) of Millennials following or pinning a company/brand.
  • Hair, Beauty and Apparel continues to be the category in which most products are purchased by Millennials across all platforms studied.
  • Relative to users of larger platforms, Pinterest again has the highest online sales conversion rate. Fifty-one percent of Pinterest users make their purchases online exclusively compared to 16% of Facebook users and 35% of Twitter users. The user-friendly, highly visual design of the website facilitates information search and evaluation of alternatives. Pinterest makes the transaction process flow with optimal ease for consumers.
  • 48% of Millennials use smart phones to make purchases online and 21% use tablets.

Action Plan Takeaways:

If millennials make up part or all of the target audience you are trying to reach through social and digital channels, there are a few things you need to consider:

1) You will not be successful pushing your marketing on them. They have been raised in the digital and social worlds and therefore relationships, conversations, trends and transmedia approaches are required, not optional.

2) You will have to be highly active and effective on multiple social media channels if you wish to get and keep the millennial attention.

3) Having a clear and optimized mobile strategy that works with millennial usage patterns is also required. They spend far less time on desktops and therefore the channels and media types you employ must be optimized for mobile and tablet.

4) A strategy and plan for social commerce is required. This is how millennials want to purchase. Make it easy for them to do so.

5) Curate and Create content at much higher frequencies for this group. They are online more frequently and consume content when and how they want.

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Filed under Audience, Brand, Content, Curation, Engagement, Infographic, Marketing, Millennials, Relationship, Social Media, Social Media Content, Social Media Marketing, Strategy

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the best results. The BundlePost brand executes a very specific procedure for leveraging all of our personal and brand social accounts to achieve the maximum reach, exposure, views and impressions.

This daily process involves cross promotional posting between our teams personal social accounts, back to the brand accounts as well as a consistent system of cross promoting to and from multiple brand social accounts to each other, our content and web properties. Sound a little complex? It can be…

Some of you may be reading this a thinking to yourself, well duh, of course you have to cross promote and you’re right. However the difference between cross promoting across the social graph and having an effective process for doing so is what makes all the difference.

We have created an infographic that depicts a typical day of the BundlePost social media marketing process. Below in the infographic we will detail an example of our process using Instagram as well as an overview of what we do across all platforms.

leveraging multiple social media accounts across the social graph

Instagram Example:

Using our Instagram accounts as an example, here is the flow of our cross promotional process…

1) Morning post of our created/branded graphic that consists of funny, coffee or social media related content.

2) All day we link back to that graphic on all other personal and business social accounts.

3) Our teams personal Instagram accounts post the same graphic to their Instagram accounts later that day/evening.

4) On days when a new blog post is live, the graphic for the blog is also shared late morning on the brand Instagram account with the URL for the blog home page.

5) Our teams personal Instagram accounts post the same blog graphic to their Instagram accounts later that day/evening.

6) At various other times of the day, the brand Instagram account posts other non-brand graphics.

Overview of the Process:

The overall intent of the process is to ensure maximum impressions over the course of the day. Regardless of which platform your target audience happens to be on at any given moment, your content will have the opportunity to be viewed. Just like with television, repeated impressions are what get the audience to take action or remember the brand message.

It is important to note that none of this works without consistency and selfless value incorporated into the strategy. Meaning, if you are going to get the benefits of following this process you must have a social content management system that can execute three specific things efficiently:

1) Consistency – The process needs to be executed daily, across all social accounts.

2) Selfless Value – You need to have enough curated, valuable, selfless content in your streams everyday, all day.

3) Repeat – You need to frequently infuse your legacy/evergreen blog, graphic and other content into your streams.

You want to take a holistic view of your social media marketing efforts. An approach that incorporates all accounts that cross promote and drive traffic where you want it to go. The result of executing this process consistently is that you can stabilize and even predict the traffic to your content, blog and landing pages from day-to-day. You will remove the massive swings of new unique visitors to your website, blog and landing pages, without spending money on ads.

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Filed under Audience, Brand, BundlePost, Content, content creation, Curation, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy

Social Media Content Types Explained [Infographic]

Content drives everything in social media. It’s where everything within the space starts, comes together and ends up. Seriously, think about it. If nobody was posting anything there would be no conversation or reason for being here.

Many times people misunderstand content and it’s various forms. We tend to think of content in terms of a blog post we share, some news article, a video or photo, but content goes much deeper than that. Social media content comes in numerous forms, from posting what you are eating, to conversation to a quote. It’s plain text, text that drives someone to click a link and/or everything in between.

As I was contemplating content and it’s front and center role within social media marketing, I began to envision a fun social graphic. I wanted to create something that helped people break out of the norms and look at content in different ways. I wanted it to be fun, engaging and thought provoking. Enter Anya Downing of Engage Marketing and Design, my branding and Infographic partner and the queen of branding and story telling.

During our strategy call about social media content, I expressed my ideas related to the project. We discussed the different content types I wanted to cover and the descriptions and details to be used. Passing off the details, Anya did her magic that incorporated something I am well known for… Coffee!

Here is what we created:

Yes, this Infographic is fun, but don’t stop there.

1) Think about these various content types and how you are or are not utilizing them within your social media marketing efforts.

2) Consider where you are missing on providing value and opportunities that can spark conversation and further relationships.

3) How can your social media content efforts be improved through utilizing more content types to connect with your audience?

4) Create a plan to execute these things into your program and closely monitor the results.

5) Use the results from your monitoring to make final changes to your efforts.

Finally, be sure your thinking around social media content and your marketing strategy is human. Be sure your audience can make a human connection and relate to you!

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Filed under check-in, Infographic, Monitoring, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy