Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Monday night I was climbing into bed fairly early and thinking about all of the posts and articles about Facebook and their need to drive revenue now that they are a publicly traded company. My thought process also veared to the recent firestorm and frustration surrounding Facebook's ever-changing EdgeRank algorithm that is increasingly limiting personal … Continue reading Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

3 Effective Ways To Use @Klout Everyday

Though I am no fan of "the Klout score" and have written on this extensively. The fact that that self-described scientists and engineers are behind the social influence scoring system and NOT social media professionals, makes the score by default far less that accurate. Further, I am not sure that you can really measure one's … Continue reading 3 Effective Ways To Use @Klout Everyday

My Klout Experiment And The Disturbing Results

In my professional, humble social media opinion, it is about value, engagement and relationships that lead to ROI, not what someone or something says about how influential you are. Having said that, many of you that read my blogs on social media marketing and Klout know that I have been fairly supportive of the company, it's business model and … Continue reading My Klout Experiment And The Disturbing Results

Klout Changes Affect Millions – What You Need To Know

Did you notice?  Of course you did. Millions of people's Klout scores were affected by the recent changes to their scoring algorithm. The majority affected saw a decline in the overall score they previously garnered through the site. My score dropped by 11 points. OMG, the sky is falling!!!! Now, hold on here. Take a deep breath … Continue reading Klout Changes Affect Millions – What You Need To Know