Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

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How Social Media Actions Within Relationships Build Trust

There seems to be a new round of social scoring and now "trust" based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try … Continue reading How Social Media Actions Within Relationships Build Trust

Social Media Is Becoming A Pressure Cooker That’s About To Explode

The social media industry is nothing like anything we've ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with "being popular." This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes … Continue reading Social Media Is Becoming A Pressure Cooker That’s About To Explode

It’s Nearly Impossible To Become A Social Media Professional Part 2

Sitting here this morning working on tomorrow's blog post for this series and there are so many circumstances I have seen or experienced over the last two months that are flooding through my mind. Trying to organize them in the best way that will add value and examples that can help you is the challenge. … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 2

3 Effective Ways To Use @Klout Everyday

Though I am no fan of "the Klout score" and have written on this extensively. The fact that that self-described scientists and engineers are behind the social influence scoring system and NOT social media professionals, makes the score by default far less that accurate. Further, I am not sure that you can really measure one's … Continue reading 3 Effective Ways To Use @Klout Everyday

My Klout Experiment And The Disturbing Results

In my professional, humble social media opinion, it is about value, engagement and relationships that lead to ROI, not what someone or something says about how influential you are. Having said that, many of you that read my blogs on social media marketing and Klout know that I have been fairly supportive of the company, it's business model and … Continue reading My Klout Experiment And The Disturbing Results

Klout Perks – Going Beyond the Social Media Checkin

As most of you know I am heavily involved in most things in social media. I was an early adopter of Foursquare, HootSuite and Klout. I am constantly checking in when I am out and about and love how it fosters discussions. Due to how often I discuss coffee and/or am meeting at Starbucks, I … Continue reading Klout Perks – Going Beyond the Social Media Checkin