Content Doesn’t Matter – 4 Things To Avoid

Let me be clear here. Content that is not targeted to your audience, is not consistent in your feeds and does not spark sharing and conversations, doesn't matter... There are four things you need to avoid surrounding content, if you want it to matter at all. 1) Posting content without a clear intent is a … Continue reading Content Doesn’t Matter – 4 Things To Avoid

Social Selling Gets A Boost From Nimble Integration Within Hootsuite

As I have written many times, the last thing we need are more social networks. What we need are improved ways to manage relationships over the long-term. For us, using the social customer relationship management, or CRM application Nimble is a requirement. Think Salesforce for social media marketing and you will have a good understanding of … Continue reading Social Selling Gets A Boost From Nimble Integration Within Hootsuite

Hootsuite Adds Intelligence To Content Scheduling

As most social media marketing professionals know, sharing, managing scheduling relevant, valuable content for their target market is a priority. In fact, to be effective and profitable it is a requirement. But you know this, right? Of course, I manage 95% of my daily content for Twitter, Facebook profile, Fanpage and Linkedin, etc using Bundle … Continue reading Hootsuite Adds Intelligence To Content Scheduling

3 Ways A Social Media Brand Account Can Be More Human

Last month I had a twitter conversation with a newer brand account. The conversation was around the human factor of social media marketing and how they were struggling with accomplishing this. Stating " it is hard to be less business like and more personal", to which I responded "hard? It's required in Social Media" Boiled down … Continue reading 3 Ways A Social Media Brand Account Can Be More Human

Hootsuite’s No Cost Hootlet App – Share Content In Seconds

As a social media software company ourselves, we continually look for applications that improve efficiency and effectiveness. We are also avid users of Hootsuite, given our technology integrates with their platform. I was going through Hootsuite the other day and came across the link to the Hootlet app. The Hootlet browser plugin app, let's you … Continue reading Hootsuite’s No Cost Hootlet App – Share Content In Seconds

The Second Content Revolution – How Social Media Is Changing Again

Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. This revolution has changed the way brands market, as well as how they deal with prospects and customers in many ways. The change has allowed consumers to take a much more active role in shaping everything … Continue reading The Second Content Revolution – How Social Media Is Changing Again

My Biggest Social Media Mistake So Far

Me, a perfectionist? Ya pretty much. I am a full-on type A personality that is highly motivated to do everything I do with the best form, intent and results. I really strive to deliver on everything I teach, as it is not just words of a ghost writer, I actually write every post you read … Continue reading My Biggest Social Media Mistake So Far

Important Elements Of An Agency Social Media Proposal – Part 3 of 5 – What To Include

You have met with your prospective social media client and obtained a commitment based on your pricing and strategy you discussed with them. Now it is time to generate the proposal. I want to reiterate that your social media "proposal" is not really a proposal at all. You have already proposed what you are going … Continue reading Important Elements Of An Agency Social Media Proposal – Part 3 of 5 – What To Include

5 Steps To Building A Social Media Relationship

Social media is about starting and creating relationships. Building these relationships through mutual benefit it imperative to your success. You must ensure you are giving more than you are getting, that is the key. Since starting to use social media for business, I have done some very specific things that make building digital relationships effective. Since our … Continue reading 5 Steps To Building A Social Media Relationship

Boiled Down To Its Simplest Elements, Social Media Is…

There are so many factors, elements and activity that are required to conduct an effective social media marketing program. When I consult or speak about social media, I often try to boil things down to simple components that help people understand this new and rapidly changing medium we call social media. Imagine that we are … Continue reading Boiled Down To Its Simplest Elements, Social Media Is…