How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It's about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms. There are many types of content creation that marketers and … Continue reading How To: Expand Local Business Social Reach Through Content Creation

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78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

In a new study published by eMarketer states that brands believe websites, social media marketing and email are the most important digital marketing elements for effective local marketing. 78% stated that social media marketing is important or essential. Those statistics alone are quite dramatic, but if we spend some time looking into the data a … Continue reading 78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

Has Social Media Eliminated the Need for Face to Face Networking?

After a slow period of adaptation for many business people, nowadays most savvy business people are soundly embracing the Internet and social media for their networking and marketing needs. Even those who held out against social media use in their business are now realizing that this powerful force is here to stay and that using … Continue reading Has Social Media Eliminated the Need for Face to Face Networking?