How To Maintain Consistent Website And Content Traffic through Social Media

Maintaining consistent traffic to your content, website and landing pages is crucial to your online marketing success. The ability to understand your top traffic sources and subsequent traffic patterns once they land on your content is key to reducing the frequent ups and downs that are difficult to predict. Am I right? In fact, many marketers … Continue reading How To Maintain Consistent Website And Content Traffic through Social Media

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The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers … Continue reading The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline … Continue reading Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Social Media – Your Time Percentage Should Equate To Result Percentage

Ask yourself a few questions: Where are you spending your time in the social graph? What social networks get what percentage of your time and effort? What network do your target audience spend most of their time on? Which social network has the highest quantity and concentration of your target audience? If you can't answer … Continue reading Social Media – Your Time Percentage Should Equate To Result Percentage

Blogging For Social Media Marketing – My Top 12 Tips

I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the individual marketer or small to medium business. This list is not at all for the large brand, affiliate marketer, the … Continue reading Blogging For Social Media Marketing – My Top 12 Tips

That’s Not YOUR Content Strategy, It’s Someone Else’s

Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers toward improved effectiveness and real net results based on my results, … Continue reading That’s Not YOUR Content Strategy, It’s Someone Else’s

It’s Nearly Impossible To Become A Social Media Professional Part 1

Social Media marketing has many challenges. Add to those challenges a new medium that changes very quickly and is rapidly growing new users and we have something that has a huge learning curve. This blog series is going to address some of those observations and obstacles most have to making the jump from marketer to social … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 1