The Top 5 #Hashtag Mistakes Marketers Make On Social Media

Hashtags have become synonymous with social media marketing and it's no wonder why. A totally unique component of social media, hashtags have the ability to grow your following, expand the reach of your content and highlight important words within your status updates. One less obvious thing that your hashtags tell your audience is whether you actually know … Continue reading The Top 5 #Hashtag Mistakes Marketers Make On Social Media

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Stay Between The Social Media Lines

The other day I was working in my office and my lil man (5-year-old) was in his play room coloring. Every 5 minutes or so he would come into my office carrying his dinosaur coloring book open to his latest masterpiece in order to show Papa what amazing creation he had completed this time. As … Continue reading Stay Between The Social Media Lines

Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing - TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email … Continue reading Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requirements of managing and scheduling posts for social media marketing and how the respondents spent their time. In this post we are going … Continue reading The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific … Continue reading Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Hashtags Become Even MORE Important On Twitter

On July 3rd, 2013 Twitter announced new API rules for developers that create applications for the Twitter platform. One of the most important changes announced was that "automated following or bulk following is also prohibited." This is a significant hit to hundreds of legitimate as well as spam-like Twitter applications being used by millions of … Continue reading Hashtags Become Even MORE Important On Twitter