Tag Archives: mobile

What 1 Billion Mobile Users On Facebook Looks Like [infographic]

At least once every month, more than 1 billion Facebook users will access the behemoth social site in 2015. There is no doubt that as consumers become even more mobile with their internet usage, Facebook will take advantage of it with mobile ad revenues that are expected to be three-quarters of their total ad income. As mobile app users have made the switch to a predominant mobile/social connection and Facebook has facilitated their business model and functionality to adjust to this, 1 billion can seem to be a small number.

Mobile internet usage, social networking access as well as social media marketing in the mobile age is changing how we do a lot of things today. In some sense it has increased our patience in normal life, since waiting on someone who is late doesn’t involve boredom and staring at the ceiling, while at the same time we expect instant gratification, responses and communication with our friends, favorite brands and vendors. But if we really considered the billion number, it may cause us to reconsider how we currently look at mobile and how it will continue to evolve.

With numbers so large being tossed around in business, banking and social media, we sometimes don’t grasp how big that number actually is. In order to truly grasp just how enormous 1 billion is, and understand the incredible impact 1 billion mobile users have on a social network, we decided to do some research on the 1 billion figure and put it into more interesting perspectives that might surprise you.

Infographic - 1 Billion Mobile Facebook Users

Before we go any further, we’d like to add that by 2016, over 2.16 billion smartphone users will exist worldwide. Coupled with what we already explained about what 1 billion looks like, it’s important to recognize how quickly these numbers scale when they are that large.

Once you are able to conceptualize the size and scale of 1 billion and relate it to the number of mobile users that are accessing Facebook, you can truly get a picture of the impact mobile is having on social networking, social media marketing and mobile advertising.

If you also consider that there is only an estimated 1.9 Billion smartphone users in the entire world, the total of 1 billion mobile Facebook users begins to appear as large as it really is.

What is your strategy to leverage the 1 billion mobile Facebook app users over the next decade?

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Filed under ad, advertising, App, Facebook, Marketing, Mobile, Smart Phone, Social Media, Social Media Marketing

Restaurant Social Media Success – A Five Ingredient Recipe

For some restaurants, social media may still seem like the latest marketing fad. But if you ignore it too long, you just might be watching customers, traffic and search rankings pass by your restaurant. Using social media to market your restaurant isn’t easy, but that doesn’t mean you still can’t find success. Let’s see if we can help you out. Any cook or brand manager will appreciate an easy to follow recipe, I am going to share with you my 5-Step Recipe for Social Media Success for Restaurants.

Keep in mind, without a focused strategy and an understanding of your audience no marketing stands a chance at success. What social media is not is just another medium to blast out irrelevant messages to Jane and Joe Public, you can leave that to radio. The brands who still don’t get social media are ones doing it wrong by blasting messages and not building relationships with their customers.

You see social media really does work, when you use it correctly

What can social media do for you restaurant brand?

▪ Raise Brand Awareness
▪ Drive Customer Traffic
▪ Increase Google Page Rank
▪ Position You As a Resource
▪ Share Your Brand Voice
▪ Make You An Authority
▪ Generate Customer Loyalty
▪ Helps You Gain New Customers

Let’s be clear, social media is not easy nor is it free. These are two facts you need to understand. If it was, everyone would be doing it successfully. While I am going to offer you an easy to follow 5-Ingredient Recipe, without a commitment of time and some resources you will still struggle.

The good news is that there are tools, apps and an increased acceptance that has made social media marketing easier for brands to and especially restaurants to find success.

Restaurants and social media go together like milk and cookies

Eating food is a social activity. From sharing pictures of food, reviewing restaurants or simply checking in… the experience of dining out really does mesh with social media activity.

Nearly nine out of 10 restaurants used social media outreach this year—the most common tactic by a wide margin—up from 77% in 2012: Restaurants Up Their Use of Social, Mobile

From Mobile apps to social media usage, smartphones are on the rise and thus they need to be part of your marketing plan.
The increased usage of mobile is another reason to be actively marketing your restaurant on social media.

One might attribute social media’s increased effectiveness for restaurants to increasing popularity of Smartphones. Location-based apps, geo-targeting and search make it easier for consumers to find the restaurant they are looking for. And, once they find that perfect restaurant , where do you think they share the news? That’s right, on social media where 54% of young adults prefer Smartphones for social media usage.

How about that recipe?

restaurant social media successA 5-Ingredient Recipe for Social Media Success for Restaurants

The 5C’s:

1. Create Content
2. Curate Content
3. Consistent Sharing
4. Conversations with Your Customers
5. Connections That Builds Brand Loyalty

Now that you have the ingredients, what’s the recipe to success?

Creating content for your restaurant has many benefits ranging from improving search rankings to building awareness and sharing news or information about your restaurant. You want to diversify the content you create to keep it fresh and try to incorporate videos, images, blogs and recipes, etc. You should also consider repurposing existing content such as historic images, menus, advertising or signage as well.

Make sure your content helps to tell a story about your brand, remember your goal is to build relationships. Don’t be afraid to get personal or share pictures from events or your customers themselves. Highlight your restaurant staff including chefs, servers, hostess or bartenders. You want to build relationships and start conversations, this requires being personal and responsive. If you are not listening or responding to customers in real-time, you are not using social media the right way. This is social media not megaphone media.

Curating content (sharing news, articles, blogs and graphics from other sources) is important since you don’t want to just share you own content. If all you do is self-promote your own content you are simply blasting out information and treating social media as a one-way conversation. Successful social media involves two-way communications, so providing interesting, relevant and valuable content that your audience is interested in will help spark that conversation. Failing to create AND curate will ensure that you will lose followers, annoy followers or your restaurant customers will just tune you out.

By curating you become a resource, you provide helpful tips that your customers and social followers will appreciate. Don’t hesitate to mix in tasteful humor, trivia or even facts about the type of food you serve.

For best results mix between 20-30% self promoted content with 70-80% curated content.

That is a lot of content every single day, isn’t it? Time and resources are limited for everyone, so using the proper social media tools like Hootsuite and Bundle Post will enable you to be consistent and efficient with your time. Simple ingredients with the right tools is a recipe for success!

One last cooking analogy:

Social media success comes from a steady, reliable heat such as an oven. If you are looking for marketing success at microwave speed, social media isn’t the tool for you.

This is a guest post by:

David SchwartzDavid Schwartz is a recovering traditional Advertising Executive turned Digital Brand Strategist for @brand_education. Utilizing the popularity of digital and the social web he helps companies understand the power of creating their own content and sharing their brand voice. David started his career working for MTV in New York, he then proceeded to Atlanta to work with the likes of Coca-Cola, Chick-fil-A and the Home Depot. From his time working with companies of all sizes he has learned that a strong brand is the key to long-term success by turning customers into brand advocates. Now living in Nashville with his wife and two children, David works with companies of all sizes teaching and consulting on best practices for building a brand in the digital age.   

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Filed under Bundle Post, Content, Curation, Engagement, Followers, Hootsuite, Marketing, Relationship, Restaurant, Results, Social Media, Social Media Content, Social Media Marketing, Strategy, Twitter

Images Changing Social Media – Instagram, Facebook And Pinterest

Because we are all human beings in social media and online, with exception of bots, we are all very visual. We have a need to visualize what we read and process the text under the proper context of its meaning. Think about it… We process information primarily visually, then use text to get the deeper detail.

Example:  Think about today’s computers and smart phones. Without getting into who stole what from whom, we have GUI (graphical user interfaces) today that makes it easy to use a computer or smart phone. We visually determine what we want to do, largely without reading any text, due to the graphics that guide our actions. This was such a powerful change to everything we do, I even copyrighted the phrase “Pictures rather than words” in 2000.

Many of you read my prediction about Facebook and Pinterest where I predicted that Facebook would create something to combat the Pinterest growth and resulting leak of time on site to the new network. I took a lot of heat for this prediction by the many avid users of Pinterest, but I am used to that. You see, I am committed to never getting emotionally attached to a network or method. I look at the industry solely from the facts and data patterns in order to best utilize social media marketing and be as forward thinking in my writing as possible. Whether it be Google, Google Plus, Facebook, Twitter, Linkedin or Pinterest, I am committed to keeping an unbiased business view of the industry. Am I always right? Of course not. Does this approach give me the ability to provide a unique perspective for my readers, absolutely!

So, with the acquisition of Instagram, it is clear that Facebook did in fact see the importance of the image and categorizing segment of social media Pinterest captured and intended to address it. I believe that Facebook is developing additional “in network” changes to their platform that will make the best use of the Instragram infrastructure and user base that ultimately results in an online and mobile Pinterest-like solution to its users. One of the significant advantages that Facebook achieves with this purchase is an irrevocable lead over Pinterest in the mobile, social media application of grouped/sorted images. That along with becoming the default method for mobile image content creation and sharing to the social graph, as well as it’s primary repository location that houses that content, the momentum gained here is massive!

What’s next? Look for some initial integration of the Instagram platform directly into Facebook’s systems, followed by some substantial changes to the way that images can be grouped and managed within Facebook. I think that they will follow all of this with some additional categorization abilities for shared content that will enable Pin-like sorting of other content not directly uploaded into Facebook by users.

Now that we are seeing the reality of Facebook’s chess move designed to combat the Pinterest phenomena, what do I suggest YOU do? A few things…

1) Stop whining and complaining about it.

2) Be prepared for the inevitable Facebook dominance of this market segment also.

3)  Look for ways to take advantage of these changes for marketing purposes that address the interests of your target audience.

Enjoy!

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Filed under Facebook, Mobile, Smart Phone, Social Media, Social Media Marketing