Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any … Continue reading Three Important Components Of Content Marketing
In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media
When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing - TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email … Continue reading Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO
After a slow period of adaptation for many business people, nowadays most savvy business people are soundly embracing the Internet and social media for their networking and marketing needs. Even those who held out against social media use in their business are now realizing that this powerful force is here to stay and that using … Continue reading Has Social Media Eliminated the Need for Face to Face Networking?
75% of Executives polled in a recent survey told Forbes magazine that they watch work-related videos at least once per week. Do you know what that means? It’s proof that once a person becomes an executive, they don’t just give up their social media or online habits. Executives are totally reachable online. At times there … Continue reading CEOs Watch A Lot Of Video – Social Media Marketing Is The Great Break-Through