Millennials and Social Commerce By The Data [Infographic]

Interest and discussions surrounding the 76 million millennials and their impact on social media, marketing and social commerce are seemingly increasing every week. Brands and marketers are seeking data to bolster their digital marketing efforts around this group, their interests and online patterns and rightly so. Millennials are unique in that they are not influenced by traditional …

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Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed

There are so many strong beliefs, perspectives and views within the social media industry, and therefore this post is going to be more controversial than we normally publish. The different "camps" of social media enthusiasts, professionals and celebrities are almost as polarized as the political parties within the United States and that means emotions can …

Managing YouTube Video Content For Social Media Marketing

There are many types of evergreen or legacy content that can and should be shared over and over in your social media marketing efforts. Video content that provides value to your audience is one of the most effective content types you can share in social media, so why don't we do a better job at …

Social Media – Your Time Percentage Should Equate To Result Percentage

Ask yourself a few questions: Where are you spending your time in the social graph? What social networks get what percentage of your time and effort? What network do your target audience spend most of their time on? Which social network has the highest quantity and concentration of your target audience? If you can't answer …

Images Changing Social Media – Instagram, Facebook And Pinterest

Because we are all human beings in social media and online, with exception of bots, we are all very visual. We have a need to visualize what we read and process the text under the proper context of its meaning. Think about it... We process information primarily visually, then use text to get the deeper …

Pinterest and Facebook Prediction – Don’t Get Comfortable

Pinterest is the latest rage among the avid social media community of enthusiasts and professionals. Many of my colleagues have been pushing out blog posts touting this new social network relentlessly over the past two months, reminiscent of the Google Plus launch. I have found much of it hype and designed to drive traffic to their blog, rather than anything containing substance. …

A Fish Tale – Be Careful Of Shiny New Social Media Hooks

At the risk of soliciting hate mail and more controversy, I am going to say it. Just because a new social network is the shiny new thing on the block, does not mean you should jump in. Yes, I am referring to the likes of Pinterest and even Google Plus.  There I said it...  Now …