That’s Not YOUR Content Strategy, It’s Someone Else’s

Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers toward improved effectiveness and real net results based on my results, … Continue reading That’s Not YOUR Content Strategy, It’s Someone Else’s

Not Scheduling Social Media Posts Doesn’t Make You Authentic, It Makes You

I have often explained that social media is like a freeway. Each car flying by is content you and others are posting in their feeds. You have to have enough relevant, valuable cars (content) on the road every day outside of RT's and shares, so that whenever your audience steps up to the side of … Continue reading Not Scheduling Social Media Posts Doesn’t Make You Authentic, It Makes You