Tag Archives: posting

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific comments/challenges of content, social marketing and curation. With hundreds of respondents completing the survey, we decided that there is a lot of relevant information that others in the industry could learn from, so we will be writing several posts about the data.

For this post, we are going to focus on the main activity and use of time questions we asked.

Question 1:  HOW MANY DAYS PER WEEK DO YOU SCHEDULE CONTENT FOR YOUR SOCIAL MEDIA STREAMS?

This question was crucial to understanding the level of experience of the survey respondents. Those of us in the industry for some time, we understand the importance of consistent, relevant content in all social media streams on a daily basis, all day long. In asking this question we learned that the majority of the survey respondents are heavily active with scheduled social media scheduling and a small percentage of respondents are less experienced.

82% of those surveyed stated that they schedule social media posts three or more days per week. A huge number, no doubt, but what we found most interesting is that a huge majority of almost 66% schedule content five or more days per week for their social streams.

Days You Schedule Social Media Posts

We believe that this information is showing that if you are not scheduling content for your social streams at least 5 days per week, you are likely getting lost in the noise of those that are, or at least you are sitting at your desk everyday manually live posting content to your streams.  These numbers are inline with our philosophy that social media is like a freeway and you have to have enough cars (content) on the road everyday to be seen, let alone effective.

Question 2:  ON AVERAGE, HOW MANY SOCIAL MEDIA POSTS TO YOU SCHEDULE EVERY DAY ON TWITTER

58% of social media marketers stated that they schedule more than five posts per day on Twitter and over 35% schedule more than 10 posts. Given that Twitter is a much more active posting site this was not a surprise.

Twitter is a unique social network in that updates are displayed only at the time they are posted, whereas Facebook for example will display content in the newsfeed over and over based on when users login and how well an update is engaged with by your friends/followers. Since Twitter is void of such an algorithm and posts scroll based on when it was posted, not how much engagement the post receives, posting much more frequently is imperative.

Posts Per Day On Twitter

Posting enough content on a daily basis to Twitter is crucial to growing a targeted audience, sparking engagement and building relationships. You want to be sure that whenever your audience happens to login and check their streams, they see something of valuable and interesting from you. This builds thought leadership, creates opportunities for sharing and conversations, which is what results in ROI.

Question 3:  HOW MANY HOURS PER DAY DO YOU SPEND FINDING, EDITING, SCHEDULING AND POSTING CURATED AND MARKETING CONTENT TO YOUR SOCIAL MEDIA ACCOUNTS?

When we asked how many hours per day these social media marketers spend managing and scheduling content, an astonishing 75% said two hours or more. That’s two or more hours every single day managing curated and marketing content for their social streams.

Hours Scheduling Social Media Posts

The question that should also be asked is, if you are spending 2-5+ hours per day managing your social media posts, what are you not doing that could be getting real results? Engagement, conversations and relationship building are all going to suffer if this much time is required everyday managing scheduled posts and marketing content.

Let’s be clear, you have to have relevant, valuable content in your streams and you also have to post updates about you, your products and what you do in an appropriate mix. If you have little or nothing in your streams, you will not get engagement. Without likes, comments and conversations it is impossible to build relationships on and offline. Without relationships your social media marketing has no foundation and will not achieve real results. It’s a quandary isn’t it?

The challenge facing the social media agencies, marketers and brands we surveyed and the millions of others around the world is that much of the time spent everyday on social media marketing is unproductive time. This survey shows that much of the time and effort doing social media marketing is spent in the back office finding, managing and scheduling content, rather than in conversations, relationship building and other functions that lead to revenue and ROI.

With the thousands of tools and applications on the market that are designed to help with these tasks, why are so many still dealing with this time/effort mismatch? We believe the answer is that most of the tools available aid with some of the curation and scheduling tasks, but few actually impact efficiency enough to make a substantial difference. Therefore, we see the answers to the survey still showing an incredible amount of time and effort being spent in the back office.

Read about 8 new ways content curation and social media marketing just got easier. That’s where Bundle Post makes a massive impact.

In our next post, we will unveil additional eye-opening details of this survey and give you a lot more data on what social media challenges marketers say they have today.

The second second survey report post is now out – The Importance And Challenges Of Content Curation

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Filed under Agency, Brand, Bundle Post, Content, Curation, Engagement, Marketing, Relationship, Results, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter

How Big Brands Manage And Track Social Media Marketing

Bundle Post Integrates With Spredfast’s Social Relationship Platform For Big Brands

Have you ever wondered how big brands like AT&T, Pepsico, Whole Foods and Rackspace manage incredibly large and complex Spredfast social mediasocial media marketing programs? They use Spredfast to attract the right audience, engage in the right conversations, manage teams and coordinate their social activities.

Both B2B and B2C companies implement social programs to build brand awareness, customer loyalty and ultimately convert the activity into sales. The Spredfast platform is a comprehensive enterprise, best in class solution that is open and easy for big brands to integrate. Spredfast uniquely helps brands create great social experiences by understanding which content and engagement strategies resonate with the target audience, while also providing insight into social performance trends across channels, accounts, regions, brands, campaigns, content, and more.

Recently, one of our big brand Bundle Post users requested that we integrate our social media content management system capabilities with Spredfast in order to allow them to utilize our patent pending social content management and curation capabilities with the enterprise effectiveness of Spredfast. Working with the Spredfast team, we have completed the new export integration functionality within Bundle Post that allows this to happen.

Bundle Post Integrates With SpredfastNow joint Bundle Post and Spredfast users can complete scheduled, hashtagged and content curation functions in minutes, export the multi-day social media content file, and then upload 100 or less social media posts directly into their specified Spredfast social media accounts, ready for posting.

If you are a larger brand looking for the best solution for managing your social media efforts, get more information on the Spredfast solution by clicking here

If you’d like to start managing social media content curation, scheduling, hashtagging and marketing content more effectively, efficiently and with real results, get your free 30 day Bundle Post trial account now.

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Filed under Bundle Post, Content, Curation, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Inline Social Media Content Editing, Hashtag Adds – Plus 4 More Upgrades

By now it has probably become apparent that Bundle Post has no interest in sitting on our hands with our product development. Continuing to innovate, improve and fine tune the technology is at the core of who we are as a company, while at the same time creating substantial new features like the new Bundlet Chrome extension and Queues drives where we are going with the product.

Will our commitment to continually advance the efficiencies and effectiveness that Bundle Post delivers to our users slow? Not a chance!

Today we are releasing a large package of tweaks and improvements across the entire platform. Though there are no substantial new features, you will notice copious enhancements that either make your life easier or at least smooth out several things we were not happy with in the system.

Following are some of the more prominent upgrades that will improve your social media content management workflow:

1) In-line Editing Everywhere – Now, anywhere there is content text or URLs within the system can be edited by double clicking. That includes export table pop windows and feed channels. (More on significant changes to the Feed Channels page below)

2) Hashtag Add/Edit – One thing we found when managing an export is that often times that is when you discover a keyword or phrase that is not included in a specific hashtag folder you are using. There wasn’t an easy way for users to add one on the fly while on the Export Table, so we added it. Now, when you call a Hashtag folder from the Export Table, you can and edit hashtags right in the pop-up window before telling it to run against the posts you have waiting on-screen. Handy to say the least!

Automated Hashtags

3) Cleaner Tables – Throughout the system we have improved the layout of tables. We have added more graphic buttons and made them cleaner. We unified the new look and formatting across the entire system and made the edit/add functions of many sections open a pop window instead of taking you to an entirely different page. We think you will find it much improved and definitely more efficient.

4) Schedules Redesign – The Schedules section has been completely redesigned. It has the new cleaner, graphical look on the main page, and now opens the view posting time function in a pop window. The new pop window for schedules lets you add both single and multiple time slots to a schedule right on-screen.

Social Media Schedule

5) Content Markers – We thought that the color coding of different content sources was very helpful, but it didn’t tell you what each content type was once it was on the Export Table. We have added text markers next to each post so you will always know what type of content is on-screen.

Export Table Content Markers

6) Feed Channel Page – The Feed Channel page has been substantially upgraded with a new table layout and graphic functions, as well as additional editing functions for URLs. The left side of the table contains feed type icon and a new page icon that lets you open the actually RSS to view it right inside Bundle Post. We took the “everything editable” approach to the Feed Channels page by even giving you access to see and edit the RSS URL for your feeds also. The intent here is to allow you to easily check and correct feeds you have in the system should you accidentally add one wrong or have the wrong URL, without having to delete everything and start over.

RSS Feed Channel

There are a ton of other little things that were modified, improved or upgraded, but we wanted to focus on the items that will really impact the user experience and effectiveness of your social media content management in this post. We hope you like the improvements and look forward to your feedback. As always, there is more to come.

If you still haven’t used Bundle Post, click here to get a free trial!

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Filed under Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

Content Doesn’t Matter – 4 Things To Avoid

Let me be clear here. Content that is not targeted to your audience, is not consistent in your feeds and does not spark sharing and conversations, doesn’t matter…

There are four things you need to avoid surrounding content, if you want it to matter at all.

1) Posting content without a clear intent is a great way to get your audience to tune out. You know, constant random stuff that is not at all interesting, relevant or valuable. When your community sees content like this on a frequent basis, they tend to tune out most everything else you do. Hence, Content Doesn’t Matter…

Have a clear strategy designed to consistently posting relevant, valuable content that matters to your audience.

2) Mostly retweeting and/or sharing content posted by others isn’t leading. Sourcing and curating your own content that is relevant to your target audience is imperative. Doing so creates thought leadership with your community and makes you a reliable source that is top of mind whenever they log onto the social graph. You want your audience to be looking for your posts, not passively seeing your constant sharing of others content.

If you are just going to share what other people post, know that you will get much less shares yourself. Hence, Content Doesn’t Matter…

3) Not posting enough content makes you invisible. I have often referred to social media as a Freeway. You must have enough cars (Content/Posts) on the freeway everyday so no matter when your audience steps up to the side of the freeway, one of your cars go by. You need to efficiently aggregate content that is interesting and relevant to your audience and post it consistently across the social graph.

If you are posting content a few times per day on Twitter, Facebook and Linkedin, you need to understand that nobody is even seeing what you post. Hence, Content Doesn’t Matter…

4) Never creating your own content won’t work. Articles, graphics, blogs and videos are all required content every company must have. Content creation has become a required component for being a thought leader in your industry.

If you are not consistently creating your own content every month, you are not going to see the best results from your social media marketing. Hence, Content Doesn’t Matter…

So again, content doesn’t matter if you are not using it properly. Focus on developing a content strategy that addresses these four areas and you will quickly see improvements in all of the appropriate metrics of your social media marketing.

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Filed under Community, Facebook, Marketing, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy, Twitter

3 Tips – Double Posting On Social Networks Is Missing Opportunity

With almost 37,000 followers on Twitter and more than a few friends on Facebook, I see a lot of different posting strategies and/or lack thereof updates. It is painfully obvious that a lot of folks don’t take the time to be conscious with intent related to their content sharing. It is my belief that strategy surrounding content, posting and scheduling of said content is a requirement. Haphazardly posting to and for multiple accounts you manage is like driving without knowing where you are trying to go.

*Disclaimer – As I have stated in my articles many times, there is only ONE rule of social media. Don’t spam. All else is preference and your decision. My intent here is not to bash, but to simply share my views and perspectives on posting from multiple social media accounts to the same social network.

Posting from multiple accounts at the same time to Facebook, Twitter or other networks using different accounts is missing opportunity! What do I mean? So let’s say you have a personal Twitter account, a business account and maybe even a secondary business account. In an effort to be efficient, you post to all three accounts the same content, at the same time, all on Twitter. This goes for RT’s as well…

In another scenario, let’s say you have a personal Facebook profile and a business fanpage. Again, you post to both at the same time, the very same update.

My suggestion to you is that you may need to examine whether you are being lazy and/or lacking a conscious strategy. More importantly, ask yourself if you are missing opportunities. Double, or triple posting the same content at the same time to the exact same social platform is not recommended.

Here are a few things to consider:

1) Diminishing Reach – When you post from more than a single account at the same time, you get one shot at who happens to be standing at the side of the freeway when your car flies by. Or in this case both of your cars fly by. Instead, consider posting the content to each account at different times, thereby expanding the reach of the content to a larger audience across the day.

2) Increased Ignore Factor – I have a few followers on Twitter, as well as a few friends on Facebook that often RT or post content this way. What seems to happen is that I tend to ignore their posts due to the duplication. I mean, since I am following their multiple Twitter accounts, I see 2-3+ posts at the exact same time that are identical and being human this does something to me. I find myself ignoring those posts and just moving to the next one. Don’t shoot yourself in the foot this way.

Additionally, since it is clear that the same person posted the content or Retweeted mine at the very same time, who am I supposed to engage with? Which account is THE account to respond to? All of them? I think not. It’s easier to just move on and ignore it altogether, or simply thank ONE of them for the RT.

3) The Dreaded Novice/Beginner Tag – The average social network user now days is pretty savvy. They have become pretty good at sniffing out beginners. Being tagged as such in your social media marketing presence is NOT a good thing.

If you are having trouble getting results or doing some of these things, I suggest hiring a social media consultant, strategist or better yet a professional social media agency to handle it for you. Again, I want to stress that the above is one man’s set of suggestions and not a stead fast rule, but designed to put a little more conscious effectiveness in your program.

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Filed under Retweet, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter