Tag Archives: priority

More BundlePost Upgrades And Added Features Go Live

BundlePost releases new upgradeYou know that huge wish list you have in a spreadsheet somewhere on your computer? The things you would really like to get done that improves your product or service, but might not be the highest priority. Things that make it look better, work better or even just flow better. That list you keep adding to, but never seem to have the time to tackle? Ya that…

BundlePost quietly launched a substantial package of upgraded interface, features and enhancements late last week that had been on our wish list for some time. While a few other large development projects were moving to their next phase, our team focused on some massive improvements that any savvy application user would expect from a social media tool.

What’s New?

Interface – We have unified all navigational buttons across the platform. We chose a clean format that is something you would expect to see in an app of our caliber. We cleaned up a lot of nagging inconsistencies throughout the system with button wording, positioning and sizes. Clean, simple, unified. We think you’ll like it a lot!

Content Search – Yep, we added search across the entire system. Every folder list, content list and table now has a search function right above the table. The search feature will search every post, folder, or list on your screen in realtime and display the matching results as you type.Bundle Post Interface Upgrade

We can’t count how many times we’ve had a My Content marketing post saved, but could not remember the actual text of the post or when we had added it to our marketing message repository in the system. Scrolling through hundreds of posts is no longer a problem.

Column Sorting – We have added column sorting throughout the system. You can click on the column header of any section in BundlePost and sort all information by that column A-Z. The headers toggle Z-A as you click again. Can you say handy?

Upgraded Export Table – Not only have we unified the interface across the board on the main export table, but we have also enhanced the post buttons and more. Here are the main things you will notice;

1) Main Buttons – unified with new button interface design

2) Active schedule displayed – which schedule are you managing content for right now

3) New post action buttons – very clean look and layout.

4) Feed Source Icons – click the feeds drop down to select a feed channel of content and make visual choices faster based on the feed source/type icons appearing next to each feed.

Feed Channels – We also gave the feed channels page itself a needed upgrad, making it more user-friendly and easier on the eyes. All of the other system-wide enhancements can be found within your feed channels page.

With a consistent focus on improving social media management, content curation, scheduling and hashtagging, you will find that these new BundlePost enhancements represent our continual focus on improving the efficiency, effectiveness and results of our users social media marketing. This upgrade lays the foundation for our next system developments you will see in the next few weeks, along with other major innovations to follow.

Stop managing content and start getting real results with your social media marketing!

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Filed under App, automation, Bundle Post, Content, Curation, Marketing, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools

78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

In a new study published by eMarketer states that brands believe websites, social media marketing and email are the most important digital marketing elements for effective local marketing. 78% stated that social media marketing is important or essential. Those statistics alone are quite dramatic, but if we spend some time looking into the data a bit deeper, some very revealing trends appear.

SMB Social Media ImportantThe biggest irony within the study shows that only 25% of those same respondents planned to prioritize social media marketing in their digital marketing efforts. Wait a second… 78% said it was important or essential, yet only 25% were going to prioritize it. That was astounding to read, wasn’t it?

The report goes further to explain that 80% of brands expected to maintain or increase their digital marketing spend for local marketing in the coming years.

The report does not get into the details of why the massive disparity between deeming social media marketing essential for local businesses and the lack of prioritizing it at a similar level. Being very experienced in local, national and international social media marketing, we thought we would outline some of the reasons we believe this may be the case.

Why aren’t local brands adding social media marketing as a priority, though they believe it’s essential?

1) Budget – Many of these same local brands are already tight financially. They’re often spending money on a lot of “old school” yellow page and direct mail marketing without tracking the results. Often the belief is that they need to continue doing those things or their situation will decline even more.

A thoughtful evaluation of these mediums, outdated email marketing efforts and other digital optimization requirements can show areas where costs can be reduced or eliminated and where funds can be reallocated to social media and an overall digital upgrade. In today’s world for most SMB’s, these are the things that begin to make a growth impact on their business.

2) Knowledge – If you are an SMB that realizes the importance of social media marketing, yet you don’t have the knowledge or experience to do it, that can paralyze you from taking any action, let alone making it a priority. You don’t have a strategy, plan to execute it even if you did have a strategy, or any base of knowledge that would enable you to do it effectively anyway.

Enter the consultant

3) “Consultants” – So you’re a small business owner that recognized you needed a presence on social media some time back while it was beginning to rise in the news, with users and then with big brands. You had no idea how to do it but a social media expert/consultant was doing a presentation at the local networking group meeting and you decided to pay the $100 to attend.

After listening to all the information they presented, you realized you still couldn’t do this alone and needed help, so you took the expert’s business card and called for an appointment. They pitch you on setting up your social media accounts, making a strategy, consulting and training so you could be really effective.

$800 and 6 months later you are overwhelmed, frustrated and feel like you had been mugged. You aren’t getting anywhere on real results, have spent time and money you don’t have to spare and the consultant is now offering additional training services they’d like you to invest in.

Sound familiar to anyone? I hear this every single day from unsuspecting business owners. It’s no wonder they are not making it a priority.

For a large percentage of small to medium local brands, these factors are a reality. They know their industry and business, not something new and ever-changing like social media marketing. They want and need to focus on what they know and don’t have the time, resources or ability to add another item to their plate. Most simply need a clearly defined reason as to why they need to make it a priority, coupled with a cost-effective solution that handles it for them with the least amount of time required on their part. They are willing to pay for professional help that will get results and enable them to focus on their business.

If you’re a business owner that fits into the statistics outlined in this report, I suggest that you find a social media professional that understands what is detailed here and will take the time to consult you through these points to discover cost reduction opportunities. They will also be able to propose a total social media management solution that gets results for you so you can focus on what you are good at.

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Filed under Agency, Brand, Local, Marketing, Results, Social Media, Social Media Management, Social Media Marketing

How To Use Your Legacy Social Media Content To Get Results

Assuming that you have a content strategy that delivers a consistent stream of relevant, valuable and interesting content to your target audience that is NOT about you or what you do through curation, you may need to take a closer look at YOUR content. Your legacy social content is an important additional component to your content posting mix. I find that marketers failing to effectively use their own content is one of the biggest overlooked opportunities within social media marketing. You need to know what you have available and mix it into your streams along with your other content, past as well as new.

Simply defined, “Your Social Content” is anything found on the web about your company that you can link to and/or share in the social graph.

A Few Examples Of Your Social Content Include:

1) Your website home page.

2) All of your other pages on your website.

3) Your Facebook page.

4) Each of the specific photo’s on your Facebook fanpage.

5) Your YouTube channel.

6) Specific videos on your YouTube channel.

7) Past articles you or your brand were mentioned in.

8) Your past blog posts that are timeless and still relevant to your audience.

The Role Of “Your Social Content”:

Your community is constantly growing, with new followers and likes happening all the time. Many long-time connections may have never even seen the original content when it was new or are not aware of what you do to begin with. Therefore, making use of past, timeless content in your streams is extremely important for your overall social selling effectiveness.

Utilizing enough of your social content will help with branding, click-throughs, and more. Be careful not to over do it though. Somewhere around 20-30% should be the maximum percentage of your content in your streams. That should be made up of new and archived content about you.

Know What You Have Available To Use:

Tracking the social content you have available to you to share about your brand can be a huge challenge. We experienced this quite frequently when we were a social media agency. Couple that challenge with the time to ensure you are including it as well as simply remembering to do post legacy content and the challenge gets even bigger. Those recurring struggles are a few of the reasons that led to the development of our Bundle Post software.

A repository of your social content in a central location that can easily and quickly be inserted in with the rest of your content posts is highly important. Spreadsheets and Word documents are great, but very cumbersome to manage, especially with multiple team members as with agencies. Relying on memories to include content and tracking what you have available needs to be efficient and effective for best results.

Make content aggregation, as well as repository posting of your legacy social content a priority to see new gains in your social media marketing efforts.

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Filed under Agency, Facebook, Fanpage, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Selling, Twitter