The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]

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Be A Maitre d’ Of Social Media Marketing

I can't recall the source or specifics, but I recently heard a story on the radio involving a restaurant and a Maitre d' that is embedded in my thoughts for time and memorial. Not the specific details, but the over-reaching premise and point of the story that directly connects to social media marketing and customer service. The … Continue reading Be A Maitre d’ Of Social Media Marketing

The Drastic Difference Between Social Selling And Spam

Social Selling continues to gain popularity as a term and an action within the social media marketing space. Social selling has many definitions, but I like the one by @JulioVisko in a Social Media Today article from 2012 that says "staying connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor." … Continue reading The Drastic Difference Between Social Selling And Spam

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]

Important Elements Of An Agency Social Media Proposal – Part 2 of 5 – The Commitment

In the first post of this series about an Agency Social Media Proposal, we covered The Meeting. The in's and out's of the face-to-face or at least via phone conversation about the client, their social media marketing and detailed education around requirements, budgets and the like. Let's move forward... At this point, you have provided … Continue reading Important Elements Of An Agency Social Media Proposal – Part 2 of 5 – The Commitment