There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company's image and other major media advertising components. There is … Continue reading 9 Characteristics Of Human, NOT Automated Social Media Marketing
One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter
One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust
It's that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our content and our amazing … Continue reading Are You Truly Thankful With Your Social Media?
More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success. One of the key social networks for effectively forging B2B relationships … Continue reading An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling
After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]
We recently published a post called "50 Random Things I Have Learned About Social Media Marketing" that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the … Continue reading 14 Things I’ve Learned About Content Curation In Social Media
In a report released earlier this month, "Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities." After reading this, I asked myself when isn't that the top two priorities of most executives? Isn't that why a business is marketing to begin with? But I digress... The … Continue reading The How To’s of Customer Targeting, Acquisition And Retention In Social Media
Social Selling continues to gain popularity as a term and an action within the social media marketing space. Social selling has many definitions, but I like the one by @JulioVisko in a Social Media Today article from 2012 that says "staying connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor." … Continue reading The Drastic Difference Between Social Selling And Spam
This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies. We first wrote about the time requirements of managing and scheduling posts for social media marketing and how the respondents spent their time. In this post we are going … Continue reading The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]
BundlePost 