Customer Service “IS” Sales In Social Media – 2 Examples and 3 Tips

Customer service is at the core of effective social media marketing. The beginning of effective customer service is ¬†listening to your customers and prospects, but more than that, it's showing that you're listening by responding. Even further, it's responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are … Continue reading Customer Service “IS” Sales In Social Media – 2 Examples and 3 Tips

Social Media Is NOT About Engagement

The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. It is being real, ever present and responsive to conversations taking place within your social presence. Engaging involves responding to activities that happen to you, like: 1) … Continue reading Social Media Is NOT About Engagement

How To Make Your Social Media Sticky

The art of getting visitors to not only come to your blog or website, but stay on it for extended periods of time is often referred to as making it "sticky". This is a common discussion heard about new social networks, apps and other websites. Companies like Amazon have spent millions on research and technology … Continue reading How To Make Your Social Media Sticky