The 5 Most Important Components Of Social Media Content Strategy

When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience. When it comes to content posting in social media, there … Continue reading The 5 Most Important Components Of Social Media Content Strategy

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Social Media Content Curation, Aggregation, Scheduling and Marketing Goes 2.0

If there is one thing I have learned over my years of experience with internet, software and technology startups is that you cannot make a bad product get traction in the marketplace with a really awesome website and messaging. I have also learned that you cannot keep an exceptional product from growing virally, even if … Continue reading Social Media Content Curation, Aggregation, Scheduling and Marketing Goes 2.0

See A Need, Fill A Need – The Simplicity Of Social Media Marketing

This weekend I was watching the movie Robots, with my four year old. If you have kids, you have no doubt seen this comedy filled movie with a great story about overcoming social status, wanting to do something great and believing in yourself. Beside the film being quite entertaining and a lot of fun, there is a … Continue reading See A Need, Fill A Need – The Simplicity Of Social Media Marketing

Social Media Purpose and Tactics – The Truth About Content and Engagement

Recently eMarketer released a new report that purported to cover Social Media Tactics and which work best. Though the report has a lot of valuable information, most is based on a highly misguided view of social media to begin with. In this post I am going to outline two of the points in the report and attempt … Continue reading Social Media Purpose and Tactics – The Truth About Content and Engagement

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

Social Media – Your Time Percentage Should Equate To Result Percentage

Ask yourself a few questions: Where are you spending your time in the social graph? What social networks get what percentage of your time and effort? What network do your target audience spend most of their time on? Which social network has the highest quantity and concentration of your target audience? If you can't answer … Continue reading Social Media – Your Time Percentage Should Equate To Result Percentage

Blogging For Social Media Marketing – My Top 12 Tips

I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the individual marketer or small to medium business. This list is not at all for the large brand, affiliate marketer, the … Continue reading Blogging For Social Media Marketing – My Top 12 Tips

How Social Media Actions Within Relationships Build Trust

There seems to be a new round of social scoring and now "trust" based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try … Continue reading How Social Media Actions Within Relationships Build Trust

Do You Want To Be Famous or Effective In Social Media?

In a single week recently, I had two conversations within two separate Facebook posts on this topic. Both conversations really boiled down to two things. 1) Using time most effectively 2) Doing activities that get real results Let me outline the two conversations and include another situation that is becoming much more common... Conversation 1: It all … Continue reading Do You Want To Be Famous or Effective In Social Media?

5 Mistakes Social Media Agencies Make Before Even Getting A Client

I love the fact that social media has grown so much and now there are so many companies taking advantage of the possibilities. I also dig that there are so many new social media agencies being started by talented individuals that have decided to turn their love of the industry into their business. But it … Continue reading 5 Mistakes Social Media Agencies Make Before Even Getting A Client