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Top 2015 Social Media Predictions – Disruptive Technologies

It’s that time of year again when many social media “professionals” publish their predictions for the coming new year. Rarely, but on occasion, there are less than general forecasts that hit the bullseye. More often than not, many of the predicted transformations, Social Media & Digital Marketing Predictions for 2015platform trajectories and overall suggested industry paths are more or less off base or plainly obvious already from the previous year.

Although we don’t profess to be any more effective with a crystal ball, we believe we do have a fairly good pulse on the industry and have made some pretty on target predictions in the past. Though this is going to be one of our more lengthy posts, as we attempt to detail the background behind these predictions and outline where we see things going, it will be worth the read.

What we believe is very different about this coming year is due to social media in general, as well as the main platforms have matured in significant ways over the last several years, making their current paths pretty obvious to many. Furthermore the consolidation of platforms like Instagram and WhatsApp, among many others have further shown an industry that has grown up.

So What’s Next?

It is our belief that 2015 will see the rise of some very disruptive technology in the social, content marketing and search spaces. These required digital marketing components have become more and more disjointed and the gap in the playing field between the massive content sites and the small brand or blogger is widening at an alarming pace.

Why Is A Change Coming?

When an industry matures, what often happens next is consolidation. The acquisition of perceived current and/or future competition. We have seen this hold true in nearly every industry on and offline. Growth becomes more difficult as an industry matures and market penetration reaches critical mass, requiring acquisition to enable continued growth into new and adjoining markets.

Let’s face the facts, the common thread across all digital marketing is CONTENT. In 2013-2014 Facebook taught us that content is not only key to social and digital marketing success, but more importantly we have to find better ways to utilize it and control it if we are going to be successful – OR – you are going to have to pay to get people to see your content online.

Most of us now know that you must be consistently creating great content and getting traffic to that content in order to make it effective, however Mashable, Huffington Post and the numerous other massive content sites are dominating the noise, shares and traffic online. Everyone from large to local brands, as well as marketers and solepreneurs are now creating content, but are also competing with the plethora of content, news and celebrity sites where there is just no level playing field has become a big problem today and is only expected to get worse.

Today’s Options:

Given the current state of social media and content marketing, you are left with four main options to get traffic to your content.

1) Huge Community – You already have a huge loyal social community built (Big Brands). This represents only about 1% or less of social media accounts.

2) Sharing Platforms (Triberr) – I’ll share yours if you share mine, but wait, you’re not sharing mine. Even when you do share mine, few in your social community care what you share and I don’t get much or any traffic. Are you sure you’re really influential?

3) Social Pay to Play – If you want traffic to your content on Facebook, you better start paying. Does it work, sure! Is it sustainable or cost-effective? We don’t believe it is.

4) SEO/PPC – So you’re spending time on SEO for your content in hopes that it drives traffic. The only problem is that Google only wants to show searchers the most popular PAGES for their search, not the most resent/relevant content for their search. Why? Because they want you to invest in Pay Per Click ads on their platform. This isn’t a real solution for long-term, sustainable content traffic. Is it an option for traffic to your home page or landing page still, maybe…

General Predictions For 2015:

Now that social media and digital marketing has reached this mature phase, we can comfortably predict the next phase, which is disruption. Mature markets with massive companies dominating their space will always give rise to new innovation by smaller, lesser known businesses. We saw this with Google years ago, as they rapidly displaced the previous dominating search engines of AOL, Yahoo, Lycos and Alta Vista. (Ok, we just aged ourselves)

In 2015 we believe we are going to see technologies that will disrupt the status quo of the combination of social media marketing, content marketing and SEO/PPC marketing. These disconnected marketing components are ripe for new and innovative technology that will deliver unique and disruptive capabilities in 2015. We believe technology that uncovers new and completely unique ways to drive traffic to content, provide paths to improved social ROI and diminish the SEO/PPC models we have seen over the past decade are going to be made clear very soon.

Disruption Areas To Watch In 2015:

There are several key areas that I think are going to be dramatically effected with disruption in 2015:

1) General Social Media Marketing – As social media marketing becomes more and more complex, new technology is required to make it easier, regardless of user experience, knowledge or skill. This is a requirement for the industry whose time has come.

2) Big Data – The internal, open web and social silo’s are disconnected and therefore not as useful as they could be. Solutions that connect open web content to traffic to social will change this for big and small brands.

3) Traffic To Content – Technology that levels the playing field for content creators, exposes their content to those that need it and expanding the social reach of content in new innovative ways will be realized.

4) SEO/PPC – Though never going away, Google has made it clear that the inevitable demise of SEO is a top priority. Using SEO and PPC for content traffic will become less useful, requiring innovative technology to replace it.

5) CrowdCuration – We believe we will see the rise of new technology called crowdcuration that will make curating and sharing unique content very efficient, while enabling social users to build new traffic, thought leadership and communities through this new platform.

We will be writing a lot more on these 5 areas over the next 6 months, so be sure to subscribe to our blog, or add our feed to your BundlePost account.

 

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Filed under automation, BundlePost, Content, content creation, Curation, Facebook, Marketing, Results, SEO, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool

More BundlePost Upgrades And Added Features Go Live

BundlePost releases new upgradeYou know that huge wish list you have in a spreadsheet somewhere on your computer? The things you would really like to get done that improves your product or service, but might not be the highest priority. Things that make it look better, work better or even just flow better. That list you keep adding to, but never seem to have the time to tackle? Ya that…

BundlePost quietly launched a substantial package of upgraded interface, features and enhancements late last week that had been on our wish list for some time. While a few other large development projects were moving to their next phase, our team focused on some massive improvements that any savvy application user would expect from a social media tool.

What’s New?

Interface – We have unified all navigational buttons across the platform. We chose a clean format that is something you would expect to see in an app of our caliber. We cleaned up a lot of nagging inconsistencies throughout the system with button wording, positioning and sizes. Clean, simple, unified. We think you’ll like it a lot!

Content Search – Yep, we added search across the entire system. Every folder list, content list and table now has a search function right above the table. The search feature will search every post, folder, or list on your screen in realtime and display the matching results as you type.Bundle Post Interface Upgrade

We can’t count how many times we’ve had a My Content marketing post saved, but could not remember the actual text of the post or when we had added it to our marketing message repository in the system. Scrolling through hundreds of posts is no longer a problem.

Column Sorting – We have added column sorting throughout the system. You can click on the column header of any section in BundlePost and sort all information by that column A-Z. The headers toggle Z-A as you click again. Can you say handy?

Upgraded Export Table – Not only have we unified the interface across the board on the main export table, but we have also enhanced the post buttons and more. Here are the main things you will notice;

1) Main Buttons – unified with new button interface design

2) Active schedule displayed – which schedule are you managing content for right now

3) New post action buttons – very clean look and layout.

4) Feed Source Icons – click the feeds drop down to select a feed channel of content and make visual choices faster based on the feed source/type icons appearing next to each feed.

Feed Channels – We also gave the feed channels page itself a needed upgrad, making it more user-friendly and easier on the eyes. All of the other system-wide enhancements can be found within your feed channels page.

With a consistent focus on improving social media management, content curation, scheduling and hashtagging, you will find that these new BundlePost enhancements represent our continual focus on improving the efficiency, effectiveness and results of our users social media marketing. This upgrade lays the foundation for our next system developments you will see in the next few weeks, along with other major innovations to follow.

Stop managing content and start getting real results with your social media marketing!

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Filed under App, automation, Bundle Post, Content, Curation, Marketing, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools

Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Monday night I was climbing into bed fairly early and thinking about all of the posts and articles about Facebook and their need to drive revenue now that they are a publicly traded company. My thought process also veared to the recent firestorm and frustration surrounding Facebook’s ever-changing EdgeRank algorithm that is increasingly limiting personal and page content reach. As I continued to ponder these two connected issues I began to formulate an idea that I believe to be an effective solution to both.

An article I shared Monday from Computerworld outlines some of the changes social media is experiencing with the “pay” requirement that is creeping into the space and the frustrations that could damage the industry. Their article “Here comes the shameless social money grab” outlines why charging for social networking sites is wrong. Though not comprehensive, it does detail the huge potential backlash starting in the industry. This article was the catalyst that got me thinking on a solution.

Mark Zuckerberg, this is for you buddy. If only you would listen…

My three point Facebook plan involves core changes to EdgeRank implementation, how pages are monetized, as well as new search capabilities within Facebook. These changes are designed to improve user experience, reduce frustration, expand page capabilities and reach, as well as provide Facebook with substantial and sustainable revenue streams. Let’s jump in and review my suggested plan.

Part 1: Facebook Pages – According to Inside Facebok, there are approximately 42 million active pages on Facebook at this point. Given this valuable business use of Facebook’s network, I propose making pages a paid medium for brands at three levels. $3/mo for small, $10/mo for medium and $20/mo for large pages, depending on number of likes.

Pages represent the biggest opportunity for Facebook to enhance value to both business and consumer users of their platform and derive revenue from doing so. My proposed nominal fees for fanpages should also coincide with the removal of EdgeRank placement for these pages in users newsfeeds that have liked the page. Pages that do not subscribe to the paid platform keep EdgeRank in place, resulting in extremely limited reach to their audience.

There are numerous benefits to this aspect of my plan, but I will highlight just a few:

1) Reduction of useless and inactive pages on Facebook’s network

2) Enhanced REAL value to page owners

3) Likers get the content they have opted into without restrictions

4) Pages have more focus to attract real likes rather than fake numbers

5) Clear path to $1 Billion in annual revenue for Facebook, achieved very rapidly

6) Existing Facebook advertising revenue options still applicable, but more valuable to page owners

Part 1: EdgeRank – The EdgeRank algorithm that currently controls what content users see in their newsfeeds is a substantial barrier for Facebook’s average users experience within the platform. Part two of my plan would be to immediately remove the algorithm for personal profiles. Should a user wish to adjust their newsfeed content using existing lists they have created or purchase additional exposure, per Facebook’s recent test offering, these will remain as viable options.

Again, there are numerous benefits to removing EdgeRank for personal accounts, here are just a few:

1) User experience increases dramatically and immediately

2) Significantly more engagement and time on site will occur right away and result in more ad placement opportunities for Facebook, while not harming the personal user the way EdgeRank currently does.

Part 3: Search Enhancements – The next logical step in my plan is to modify Facebook search to mimic a Google-like web search platform for content within Facebook pages. The idea would be to allow users to search for posts that exist on all pages that is relevant to what they are looking for.

A few significant benefits:

1) Users find relevant content and new pages to like INSIDE Facebook easily

2) More users stay inside Facebook for new content discovery

3) Pages are forced to focus more on providing relevant content for their target audience

4) Facebook gets massive new Google Adwords-like revenue stream

5) Pages have additional path to target and grow likes

6) Facebook helps pages to grow from small to medium or medium to large, thus increasing revenue from Part 1 of my plan

I am not saying that I have an end all, be all solution here, but I do believe I have formulated a plan that delivers real increased value to page owners and users alike, while giving Facebook a real path to substantial revenues and ultimately a reflected stock price. As with regular and proper social media marketing, strategies based on delivering value always get the best results. My three part plan would result in value to all levels of users, pages Facebook executives and shareholders.

This is a slam dunk!

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Filed under EdgeRank, Facebook, Fanpage, Marketing, Social Media, Social Media Marketing, Strategy