Why You Should Stop Curating From Top Content Sites

Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on … Continue reading Why You Should Stop Curating From Top Content Sites

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That’s Not YOUR Content Strategy, It’s Someone Else’s

Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers toward improved effectiveness and real net results based on my results, … Continue reading That’s Not YOUR Content Strategy, It’s Someone Else’s

How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

The Importance Of Posting Content Over Just RT’ing Content

Content is the starting point of everything within the social graph. Your social media marketing program should be centered around a strategy of content posting, sharing and creation as an integral component. As I have stated previously, "content leads to conversations". Social media content is the match that lights the conversations that help you become effective, but … Continue reading The Importance Of Posting Content Over Just RT’ing Content