Tag Archives: sharing

Are You Truly Thankful With Your Social Media?

It’s that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our Being and showing you are Thankful In Social Mediacontent and our amazing loyal users. We are truly grateful to all of them and we make considerable attempts to show it every single day of the year.

This Thanksgiving, I wanted to dive deeper into the meaning of the word “Thankful”.

thankful

adjective: thankful
  1. pleased and relieved:
    “they were thankful that the war was finally over”
    synonyms: grateful · appreciative · filled with gratitude · relieved
  2. expressing gratitude and relief:
    “an earnest and thankful prayer”
    synonyms: grateful · appreciative · filled with gratitude · relieved

I also wanted to better understand the opposite of being Thankful. That is being ungrateful.

ungrateful

adjective: ungrateful
  1. not feeling or showing gratitude:
    “she’s so ungrateful for everything we do”
  2. not pleasant or acceptable:
    “he turned to the ungrateful task of forming a police cordon”

I found this exercise pretty telling. If you don’t feel thankful, you tend to not show it and therefore are ungrateful. I would take it further as it relates to social media marketing and say that “If you are ungrateful for the generosity and mentions of your community and ignore their sharing of your content, there is something clearly wrong.” In fact, I would go further and say that if you’re not thankful, it is because you tend to think you are entitled, better than others or arrogant. Is that a harsh statement? I think it’s pretty accurate.

Think about the brands, celebrities and industry “guru’s” that you’ve mentioned over the past year. Specifically, consider the ones that show appreciation when you mention them or share their content. When they display Thankfulness, how does it make YOU feel? Aren’t you far more likely to engage them again in the future, share more of their content or recommend them to others? Of course you would be.

On the contrary, when you share or RT content from a brand or individual and they never show they are Thankful, how does THAT make you feel? This is the entire point we are attempting to make here.

As we considered whether we are truly thankful and whether or not we put that gratitude into action, I decided to have the team run some numbers. As a rule, our entire team make an attempt to thank every single mention, share or RT across all platforms in the social graph. When you consider that we average around 2,000 of those on any given day, it requires time, resources and a commitment. For us it is not a question of whether it should be done or not, it has to be done. When you are really thankful for the efforts that others make on your behalf, it isn’t an option or a question of resources, but a conscious act of being and showing thankfulness. We are truly thankful…

Taking it further I had our team run some numbers. Here’s what we discovered about how we use our BundlePost system to show our grateful appreciation. Currently we share content from 472 RSS Feeds from BundlePost. Really. Part of being thankful is showing through sharing other people’s great content, and we do that quite actively. There are 472 RSS Feed channels that we actively share content from, containing articles from people we engage with, use BundlePost, share OUR content, etc. Fortunately BundlePost makes managing so many feeds easy, allowing us to attribute posts from each RSS to the author, schedule and hashtag the social media posts in seconds. I’m not sure how we could even do this any other way.

Want more of these kind of connections in your community? Here are just a few folks we consistently see that show they are Thankful. We suggest you connect with them also.

 Rob Peters @StandardofTrust – Social & Digital Skills Coach for Executives. How We Connect, Keep Promises, & Earn #RelationshipCapital #RC is Source of Distinction.

 Lynn Abate-Johnson  @peoplefw – #SocialBusiness Specialist | Pro #SocialMedia Mgmt | Kickass Community Director | Content Curator | LinkedIn | FB | Google+ | Instagram |

 Andrew M. Smith @andrewsmith1443 – Social Media Manager @TSL_Marketing, passionate about social media, B2B, digital marketing, technology, data, red wine & bourbon lover, foodie, Brit.

 Timothy Hughes @Timothy_Hughes –  Top 35 UK Blogger, Speaker, Market Influencer, Forbes Top 100 #SocialSelling – Prefer Algebra to Sets – Work @oracletim Music @SM_Sounds –

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Filed under Audience, BundlePost, connection, Content, Curation, Hashtag, Marketing, Relationship, Social content management, Social Media, Social Media Management, Social Media Marketing, Thanksgiving

The What, When and How Of Social Media Marketing Messages – Part 2

Part 2 of the Social Media Marketing Messages seriesIn our previous post we detailed the what and when elements of marketing messages within an effective social media marketing strategy. We outlined the differences between curated content and sales messages, as well as the proper ratio ranges that are generally accepted in the industry. In part 2 of our series, we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

What Is A Marketing Message Repository?

Think of a marketing message repository as a database of social media posts that are about you. They are crafted posts and links that are designed to achieve the overall goals of your social media strategy. This is something we like to call “My Content” posts.

In our previous post, we outlined some of the challenges social media marketers face related to sales messages in their streams, but what are the additional questions you should be asking yourself? Most social media professionals are either not managing a database of sales and marketing content they have available to share, or are using spreadsheets and Word documents in an attempt to do this function.

Though external documents are better than nothing, you still have many obstacles to consistency and efficiency that hinder results. Ask yourself these additional questions about the posting for your social media accounts…

1) How do you effectively manage the 80/20 ratios?

2) How do you execute the two types of message posting efficiently? Curation/Marketing

3) Is there an effective way to manage your marketing messages that will improve your social media success?

If you are like the majority of social media marketers, agencies and brands, honestly answering these questions most likely left you thinking that there is something drastically missing in your workflow. You’re definitely not alone. A social content management application that incorporates an efficient marketing message component is badly needed. Fortunately, there is one…

Bundle Post‘s patent pending system includes a marketing message repository capability unlike anything else available in the industry. The “My Content” functions provide social media marketers with numerous unique capabilities that result in a direct impact on clicks, traffic, leads and ROI.

My Content Capabilities:

Social media marketing message repository1) Segmentation Folders –

The My Content section of the Bundle Post system enables you to segment posts anyway you desire. You can create folders to house social media posts, sales messages, evergreen content, campaign posts and more. Each segmented folder can be named and designated for a specific client, product or segment to ensure you keep every aspect of marketing messages separate.

2) Repository Posts –

A system that manages your marketing message posts efficiently has many benefits. Not only do you have all potential posts in a repository of social media marketing message postsone place, you also know exactly what you have available to share with your community that promotes what you do. Within every My Content folder you make, you are able to create and save an unlimited number of social media posts.

The types of content links and sales message posts you can created and save are endless!

3) Editing –

The text and URL of every post within each segmented folder can be edited, deleted or viewed at any time, giving you complete control of your repository.

4) Tracking –

The system also tracks every time you use a specific post from a specific folder. You will always know when you last scheduled a marketing message from the system and easily select posts based on those dates for future use.

5) Scheduling –

The core Bundle Post content management system capabilities are also integrated with My Content folders. Selecting posts from your My Content folders that you want merged with a specific schedule is easy and efficient. You able to manage 80 curated posts and include 20 marketing posts from your repository folders, schedule and hashtag them all in about 20 minutes!

Efficiency Becomes Strategic – Strategic Gets Results

Efficiency combined with consistency enables you to be more strategic with your social media marketing. Whether or not you are able to strategically infuse marketing and evergreen content posts into your streams is no longer determined by available time or resources. You are never in a situation where you don’t know what you have available to post, are never unsure of when you last shared a specific post and more importantly you are consistent in these efforts.

If your workflow, systems and applications integrate into a finely tuned process, your focus becomes much more strategic in nature. When required tasks take less time and you are able to be strategic with your marketing messages and do it all consistently, the net results of your marketing efforts increase dramatically.

How dramatic?  Here’s one example

Testimonial Case Study

So whether you are taking advantage of the Bundle Post social content system to strategically manage your social media marketing posts or not, having an efficient and effective workflow makes all the difference. It’s important to figure out how to be efficient and consistent with your marketing messages in your streams, so your time and energy can be diverted to strategically improving your results.

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

The What, When and How Of Social Media Marketing Messages – Part 1

Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential part of any social media strategy.

The What, when and how of posting social media sales and marketing message posts.It’s perfectly alright to promote your brand and offers within social media. In fact, if you’re using social media for marketing, that should be one of the reasons you’re there in the first place. The issue becomes when and how often you post promotional messages, not if you do.

Many industry leaders tend to state that an effective ratio of shared/curated content is best at a level of somewhere between 75% to 85% of a marketers posts. The remaining 15% to 25% can be made up of your promotional, sales messages and created content. The idea is that since this is SOCIAL media, the goal is to provide selfless value to your audience, and that is done by sharing content and posts that they find valuable, not just your posts. This practice tends to start conversations with your community members. When this value based process is repeated over time, relationships develop that make people more open to what you actually do.

One of the challenges that social media marketers, brands and agencies have related to their marketing messages is not knowing all of the content and messaging they have available to share. This obstacle is magnified due to the fact that spreadsheets and Word documents are frequently the organizational tools used for this purpose. Not only does this make it extremely inefficient, it also tends to spread out workflow across multiple people, documents and platforms. This unorganized and disjointed process often results in less than optimal results, missed opportunities and an inability to take advantage of legacy content and messaging that could be utilized with improved effect.

These human and time intensive processes are often some of the biggest obstacles social media marketers have to deal with when it comes to consistent messaging and real revenue results within their social media marketing efforts. There are some specific steps to take that will diminish these issues and they all start with ONE.

Do you know what you have to share?

Let’s be specific here. What makes up your “what you have to share”?

Examples of social media marketing, sales and/or promotional posts are things like;

  1. Your home page
  2. Secondary website pages (About us, location)
  3. Individual Product/Service pages
  4. Your main blog home page
  5. Specific legacy or evergreen blog posts
  6. Landing/Signup pages
  7. Your other social profiles
  8. Specific created graphics and pictures
  9. Email newsletter list subscription pages
  10. Your text only quotes/sales messages
  11. Etc.

What URLs do you have that contain these kinds of posting opportunities?

  1. Your Website
  2. Your YouTube Channel
  3. Your Blog
  4. Your Facebook Page
  5. Your Facebook Page images
  6. Instagram pics

The intent of marketing and promotional messages in your social stream

should be to drive traffic to your offers, content and landing pages in an attempt to either;

  1. Increase traffic
  2. Convert traffic
  3. Drive sales/leads
  4. Educate on products/services you offer
  5. Branding

As we stated previously, one of the biggest challenges facing social media marketers is efficiently and effectively managing marketing posts. This was one of the reasons that we created the Bundle Post Social Content Management System as an agency. The time-consuming and inefficient methods of managing spreadsheets and Word docs was a nightmare. Something had to change to make it more effective, less time-consuming and require less human resources.

In Part 2 we discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management. Click Here for Part 2

 

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

14 Things I’ve Learned About Content Curation In Social Media

We recently published a post called “50 Random Things I Have Learned About Social Media Marketing” that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the same principle to a post about content curation.

14 things I've learned about content curation in social mediaContent curation is something that has been written about quite extensively, however most people still don’t seem to understand what it is and how to be effective with it in social media. In fact many brands even ignore the importance of curation in their streams and instead continually talk about themselves.

Let’s start off by assigning a definition to content curation that is easily understood. Content Curation is the act of discovering, aggregating and posting online content that was produced by others, not yourself. Curation is typically focused on a specific topic or small number of topics that are considered relevant to the audience you’re trying to reach. Though it is often misunderstood, to actually curate relevant content is to also add context, editorial comment or attribution to posts that you are sharing, content curation has become synonymous with aggregating and sharing relevant content whether or not context is added to the post.

As the founder and CEO of Bundle Post, an experienced social media marketer and previously a social media agency founder, I have a lot of time and effort invested in understanding and effectively using social content curation. Here are just a few of the things I have learned over the years that I believe you will find eye-opening and helpful.

14 (of the hundreds of things) I’ve learned about curating content in social media:

1) Knowing your audience and what they’re interested in is imperative.

2) Curating content from the same popular sources everyone else is, is not effective.

3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see number 2)

4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.

5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.

6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.

7) Important reasons you must curate quality content posts:

  1. Provide relevant, selfless value to your community
  2. Build thought leadership on topics important to your strategy
  3. To stay top of mind with your audience
  4. To spark conversations
  5. To earn the right to share and promote your stuff

8) Developing a specific curation strategy is an important part of an overall social media strategy.

9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.

10) Being consistent with your curation posting makes a huge difference in your results.

11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.

12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.

13) There is no choice between quantity and quality with content curation. It’s always BOTH.

14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!

As you can see, effective social media curation is anything but mindless sharing. It is conscious and active and based on a deep understanding of your audience. There is a substantial difference between the end results of sharing content suggested by some algorithm, a tribe you belong to or content that is really popular as opposed to curation of unique, recent and relevant content your audience finds interesting and valuable. The thoughtful execution of a well thought out strategy is what makes content curation massively effective in the long run.

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Filed under Brand, Content, content creation, Curation, Facebook, Marketing, Relationship, Results, Retweet, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools, Twitter

Content Doesn’t Matter – 4 Things To Avoid

Let me be clear here. Content that is not targeted to your audience, is not consistent in your feeds and does not spark sharing and conversations, doesn’t matter…

There are four things you need to avoid surrounding content, if you want it to matter at all.

1) Posting content without a clear intent is a great way to get your audience to tune out. You know, constant random stuff that is not at all interesting, relevant or valuable. When your community sees content like this on a frequent basis, they tend to tune out most everything else you do. Hence, Content Doesn’t Matter…

Have a clear strategy designed to consistently posting relevant, valuable content that matters to your audience.

2) Mostly retweeting and/or sharing content posted by others isn’t leading. Sourcing and curating your own content that is relevant to your target audience is imperative. Doing so creates thought leadership with your community and makes you a reliable source that is top of mind whenever they log onto the social graph. You want your audience to be looking for your posts, not passively seeing your constant sharing of others content.

If you are just going to share what other people post, know that you will get much less shares yourself. Hence, Content Doesn’t Matter…

3) Not posting enough content makes you invisible. I have often referred to social media as a Freeway. You must have enough cars (Content/Posts) on the freeway everyday so no matter when your audience steps up to the side of the freeway, one of your cars go by. You need to efficiently aggregate content that is interesting and relevant to your audience and post it consistently across the social graph.

If you are posting content a few times per day on Twitter, Facebook and Linkedin, you need to understand that nobody is even seeing what you post. Hence, Content Doesn’t Matter…

4) Never creating your own content won’t work. Articles, graphics, blogs and videos are all required content every company must have. Content creation has become a required component for being a thought leader in your industry.

If you are not consistently creating your own content every month, you are not going to see the best results from your social media marketing. Hence, Content Doesn’t Matter…

So again, content doesn’t matter if you are not using it properly. Focus on developing a content strategy that addresses these four areas and you will quickly see improvements in all of the appropriate metrics of your social media marketing.

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Filed under Community, Facebook, Marketing, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy, Twitter

The Importance Of Posting Content Over Just RT’ing Content

Content is the starting point of everything within the social graph. Your social media marketing program should be centered around a strategy of content posting, sharing and creation as an integral component. As I have stated previously, “content leads to conversations”. Social media content is the match that lights the conversations that help you become effective, but just any content doesn’t work. In fact you must understand the different types and be effective with them all.

There are three basic types of posts within social media:

1) Your Content – Something you/your company wrote or created

2) Posted Content – Something you found online and post to your feeds

3) Shared Content – Retweeting and/or Sharing other people’s posts

Too often I find smaller brands and individual social media marketers that are incredible at sharing Facebook content posts or Retweeting on Twitter, but what they share is often targeted to their peers, or isn’t relevant and interesting to their intended audience. What’s worse is that upon reviewing their streams, it is difficult to find something they have posted and not just shared from someone else. This is less than effective for a few reasons:

1) What are you known for?

2) What are you doing to provide value?

We have found that having a consistent daily flow of relevant, valuable content for your intended audience is the single best thing you can do to get conversations started. Doing this on a consistent basis helps you be known for something or better yet, a few things. Your audience will get accustomed to the relevant content they can find in your streams at any given time and will not just see it when it passes through their stream, but will actually seek you out to get it.

Like any relationship, on or offline, value must be at the core. Simply sharing or retweeting content to your community is lazy and ineffective. A strategy, proper resources and time must be put into sourcing relevant content for your audience, as well as creating content they will find valuable.

Before anyone thinks I am proposing to not share or retweet, think again. That too is important, but needs to be at measured levels that allow YOUR content posting and creation strategy to have its own voice.

Here are some tips for being effective with your posts:

1) Know your audience – What are they interested in?

2) Consistency is key – Everyday, all day, have relevant content in your feeds.

3) Be known for something – When your community thinks of you, your posts should have created a description of you or your brand in their mind.

Go forth and post relevant, valuable content!

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Filed under Community, Marketing, Relationship, Retweet, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy