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The Two Sides Of Social Media Strategy Are Very Different Things

The Two Different Sides of Social Media StrategyWe often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked.

Many consider strategy as something that you only do prior to or while you are implementing social media marketing. In fact, there are two distinct sides of strategy and they have very different definitions. Let’s define the differences between these two sides and outline some of the components of each.

The Two Elements Of A Social Media Strategy:

1) The Plan

By definition, a strategy is a careful plan or method for achieving a particular goal usually over a long period of time

It is extremely important to note that there are several critical key words contained within the definition of strategy. Let’s highlight the ones that stand out:

Careful – The term careful implies that time has been taken to thoughtfully research specific markets, competitors and audiences to ensure assumptions being made are accurate.

Plan – A plan contains specifics surrounding the information obtained during the research and are combined into a detailed plan that can be followed.

Goal – A goal is not a wish, hope or dream, but rather a detailed, specific desired result that combines measurable components that are tracked.

Long – As you should be aware, social media marketing is not direct marketing. It is marathon, not a sprint that focuses on the long-term effects of value and relationship building.

2) The Execution

In contrast to the first element of strategy, execution is the skill of making or carrying out plans to achieve a goal

It is one thing to have a plan, it is an entirely different thing to execute it. Think of your plan as a map that highlights the starting and end points of your social media marketing efforts. Think of the execution as the daily activities required to get from point A to point B as directly, efficiently and quickly as possible.

Caring the analogy further, if you knew you wanted to get to New York City and you were going to drive there from Portland, Oregon, having a map of the USA isn’t going to help you achieve that goal in any meaningful time frame. You need to know –

What – Are the streets, highways and routes you are going to take?

Mileage – How many miles per gallon does your vehicle get?

When – Are you going to stop to fuel up?

Where – Are you going to rest overnight on the journey?

What – Are you going to take with you to ensure you get there?

How – Much will the journey cost?

Stepping out of the analogy and back into social media, the second element of strategy requires knowledge, skill and resources. The proper tools must be deployed, using the tactics, quantities, targeting and engagement to achieve the plan that has been so painstakingly designed.

Be sure that you take every bit of the amount of time you spend on planning, on designing and implementing the execution side of your strategy. Execution is where the rubber meets the road and the difference between knowing where you want to go and being able to get there…

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Filed under Audience, Engagement, Marketing, Relationship, Results, Social Media, Social Media Marketing, social media tool, Strategy, Tools

The Latest in Social Media Job Trends

Can Bundle Post Give You the Edge in the Job Market?

Dreaming of a new job? Love social media? You’ll be happy to hear that social media is the #10 up and coming job according to job trends analyzed by mega job search site Indeed.com. That means it is the tenth fastest growing keyword in online job posts. While not all the jobs included in this analysis were purely social media, it was one of the major responsibilities included in the job description. For those bitten by the social media bug, this is good news.

Where Social Media Jobs Exist

From coast to coast social media jobs abound. While major centers have a higher concentration of these jobs, you can also find them in any city in the country. Any business with a marketing team is bound to need a social media specialist, manager or consultant.

Social media jobs are not just for advertising companies or Internet based retailers, although a large percentage of such jobs are found in those industries. Banks, universities, distributors, insurance companies, manufacturers, resorts, theme parks, recruiters and traditional retailers are also now filling social media jobs within their companies. This means that no matter what your background, you can find social media jobs in your area of expertise.

What Makes a Social Media Tinkerer into a Master?

Social Media Job TrendsSure, we all use social media in our private lives and for business.  What that translates to, is that it’s easy enough to consider yourself a master if you spend countless hours a day using it. However, social media for fun and social media for marketing are two completely different animals. When business people start to dabble in social media, they often find that their efforts are not paying off. That’s because they lack the skills and knowledge to use social media advantageously for their business.

Knowing how to transform your social media prowess into a marketable skill means knowing why, how and when to use social media. It also means knowing the importance of audience: who they are, how to reach them and how to engage them. It also includes knowing how and when to use social media tools like Bundle Post and Hootsuite, and how to determine which best fits your purposes, budget and time.

The Proof is in The Results

In order to show that you are indeed a social media master, you need proof. That’s where measurable success comes into play. Social media as a marketing tool is not just about producing content and putting it out there via Facebook, Twitter, Google+, LinkedIn or other platforms. Data collection and analysis are critical aspects of the job. Being able to show the growth of a brand, company, following or sales numbers will be the proof positive that you can handle a company’s social media needs.

Savvy entrepreneurs are coming to realize the power of social media in their marketing efforts. More and more they are embracing high quality content management systems and specialized personnel who know how to take an online existence and make it deliver measurable results. Even if your business is not quite large enough to warrant a social media hire, mastering the skills needed and using the tools of professionals will make your company’s social media efforts take off.

This was a guest post by:

TiffanyTiffany McDonald is a mommy, wifey, blogger and cat lover. She is also addicted to coffee, the Internet and all things social. She will talk to anyone willing to listen and is currently on an education campaign regarding family safety and security. She believes the new technologies surrounding home automation will empower caregivers for those of all ages. Connect with Tiffany on TwitterLinkedinor Google + 

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Filed under Content, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing