Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline …

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78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

In a new study published by eMarketer states that brands believe websites, social media marketing and email are the most important digital marketing elements for effective local marketing. 78% stated that social media marketing is important or essential. Those statistics alone are quite dramatic, but if we spend some time looking into the data a …