Social Selling Gets A Boost From Nimble Integration Within Hootsuite

As I have written many times, the last thing we need are more social networks. What we need are improved ways to manage relationships over the long-term. For us, using the social customer relationship management, or CRM application¬†Nimble is a requirement. Think Salesforce for social media marketing and you will have a good understanding of … Continue reading Social Selling Gets A Boost From Nimble Integration Within Hootsuite

The Google Plus Social Media Failure, Now Jeopardizing Google Itself

We hoped, we prayed, we begged, but despite our desire for something to compete with Goliath Facebook, the writing is on the wall. You may recall that weeks before Google Plus was even announced I wrote about this situation. I stated that the future of social media is NOT more networks, but rather tools that … Continue reading The Google Plus Social Media Failure, Now Jeopardizing Google Itself

The Future of Social Media is NOT Networks, But Relationship Management

Remember just a few years ago when Twitter and Facebook were really rising to the top and getting market acceptance in a broader way? Soon thereafter we started hearing about hundreds of new social networks popping up left and right. Those were directly competing with the two big boys for the non-business user. ¬†Remember any? … Continue reading The Future of Social Media is NOT Networks, But Relationship Management