Tag Archives: social media agency

8 Social Media Pros Give Their Expert BundlePost User Best Practices

Expert Social Media Professionals Give Best PracticesWe recently reached out to a few of our expert BundlePost users that are also social media professionals to get their tips and best practices. These are industry professionals that spend their time actually doing effective social media marketing, not focusing on teaching, speaking, or trying to be an industry celebrity. The folks you are about to hear from execute social media professionally and their revenue comes from doing this effectively for clients and/or their brand. These professionals don’t make money teaching, speaking and writing about social media marketing theory, rather they quietly get real results in an industry fraught with many bullhorns that have no legs.

You will find this to be one of the longest blog posts we have ever generated, however you will also find that the knowledge, experience and advice these BundlePost experts provide will be invaluable. Join us as we celebrate these professionals and their experienced use of the BundlePost technology. They are listed below in no particular order.

 

Rainy Liang

Lynn Abate-Johnson

Rainy Liang is runs Get Social With Rainy, a digital marketing agency that specializes in social media marketing for midsized to large companies and celebrity personalities.Twitter LinkedIn About.Me

BundlePost is one of the most used tools in my social media toolbox. Without a doubt it is the easiest and most efficient way to organize and manage large amounts of content for sharing over multiple social media platforms, but that’s not the only reason I use it daily. Since Facebook’s decision to reduce the amount of organic Page traffic down to 1% and 2% I’ve had to find other ways to generate traffic to Facebook Pages. One way is by using BundlePost to repurpose content and boost traffic to fanpages from other social media platforms like Twitter and Google+. This process has eliminated the need to purchase Facebook ads and I’ve been able to restore a lot of traffic back to pre Edgerank percentages for a number of my clients.

How to Build Traffic to a Facebook Page Using BundlePost:

Maximize Your Effort:

  • Post at the optimal time for each social media platform. Google+, Twitter, LinkedIn and Pinterest Page analytics can help you determine time to repurpose content.
  • Utilize BundlePost content folders to get creative and change titles for your repurposed content to avoid sounding repetitive when re-sharing multiple times.
  • Build your following on all your social media pages. The more followers you have the easier it will be to direct more traffic to a Facebook Page.

Pinterest and Google+:

At this time there are limitations with scheduling links from Facebook Pages to other platforms like Pinterest and Google+. You will find the images do not populate. Keep this detail in mind when you are choosing the right Facebook Page content to schedule for Google+.

You can use this strategy to link pins back to a Facebook Page but I don’t recommend doing it through BundlePost at this time because Pinterest posts need an image to be effective. I suggest scheduling a pin with an image and a link to the Facebook post you wish to repurpose with Sendible.  However, there are limitations to scheduling pins via Sendible at this time. For example, all scheduled pins will be pinned to your first board by default, but you can easily change the order of your boards with Pinterest’s drag and drop function. I like to change the order of my client’s boards each week based on the content I plan to repurpose.

This is just one of my favorite uses for BundlePost that makes it possible for me get the most out of my time and effort and avoid unnecessary costly fees.

 

Erika Jones

KP Kelly

I think BIG while executing every detail with a passion for growth. I love the creativity of what I do and believe in getting into more than just the image of the business or brand but rather develop a long-term strategy for social and digital success. As a marketing evangelist I believe that marketing is a living breathing moving thing that you cannot wait for change, you go out and make it happen. I operate a fluid digital idea factory that practices skillful social media and marketing strategy every day. We move, you grow.Twitter, Facebook, Linkedin www.gosynergymc.com

When I was first introduced to BundlePost I was spending HOURS finding content for my clients and our agency was “stuck” at a certain point of growth because of the amount of time put into finding content rather than engaging and communicating and growing. After seeing BundlePost in action it was clear that we were going to save a lot of time scouring the Internet for hours finding content. In just a few short weeks we were able to spend ½ the time generating content for all our clients social media outlets and we spent that time growing their following and engaging with them instead of stuck behind a screen of bookmarked articles.

Understanding that social is about sharing and providing value to your “tribe” of people who chose to follow you, we knew that the content needed to be up to date, current and of course follow the trends in each industry we have clients in. By understanding that, and using the feed channels in BundlePost our clients can now post such a variety of information and resources on such a consistent basis they look like marketing rock stars. For example, we have a Realtor who we have educated that social media is not about the listings, but rather the value you provide on a daily basis and when the time comes that someone in your tribe knows someone looking to buy or sell, you are the person they go to! We use the various feed channels set up in BundlePost to put such a variety of information out to his followers that the amount of RT, likes, shares, and +1’s immediately jumped. By interacting with those people and continuing to build a relationship this realtor has connected and sold to people he would have never been able to touch via traditional advertising.

Another amazing BundlePost feature that has made our clients and us look like Rockstars is the hash-tagging feature. With one click, I can auto-hashtag posts making it look like we spent hours re-writing the said posts with the appropriate hashtags. One trick that we have used is the attribution feature, while it is to be used for giving credit to the author or source, we have also used it for creative hash tags that normally wouldn’t be used to replace, rather add to the post. For example a feed from a real estate digital blog is always hashtagged with #digitalgenius as well as the attribution. By using this feature we have also created some self-made and branded hashtags for our clients. We also use this feature for promoting our clients own blog posts and utilizing hashtags when sharing. One local real estate office has been using #RM4K for RE/MAX 4000 on all content generated from the office as well as they brand it online and in what little print they do. The time saved by having that hashtag auto post when posting their bundle feed from their blog has been remarkable.

Not only has BundlePost helped us be incredibly efficient with our social media time management, but the results we have shown clients from our social media efforts has created a strong hold on the market and allowed us to raise our prices. That’s right! Not only have we raised our prices, but we also now have a waiting list of clients that want to work with us. In a world of so much competition in social media, and constantly changing platforms, the one thing you need is consistent content, BundlePost provides that in an easy to use format that saves time, money and of course stress.

 

Lynn Abate-Johnson

Lynn Abate-Johnson

Lynn Abaté-Johnson runs a thriving global Social Business Agency called People Forward and a vacation rental home in Wellington, New Zealand, called Kainui Heights.Twitter,Facebook, Instagram, LinkedIn, Pinterest, and Google+

It made sense for me to go with a software product conceived and built out of the pain points of a Social Media Agency.  The minute I saw the live demo, I knew this was the tool I needed to make my brands shine in the realm of social business content curation, engagement, and relationship building that leads to real results. BundlePost has made it much more efficient for me to combine traditional and digital marketing practices; seamlessly woven together now, throughout my business.

My 3 BundlePost tips:

1. Campaigns happen daily, not in a silo. Integrate every post to be more cohesive with your branding year-round. Eliminate the stress of one big push here and there. Rather than forcing a campaign, try something different, using BundlePost “My Content” folders.

Events, such as – Book Launches, Fundraisers,  and Timed Offers are all attached to due dates.

Be sure to have your My Content folders and saved posts set up BEFORE (trickle them through starting months ahead, so your audience becomes familiar, and has time to share your messages), DURING, and AFTER (I always say that effective Follow Through makes all the difference and it’s never more true than in relationship building).  BundlePost provides the tools to set all this up in advance, while freeing me up to engage in real-time along the way.

2. Make it EASY for others to share/reTweet.  If you really want something shared, keep it brief, to the point, and frequent enough (top-of-mind), without being obnoxious.

Example:  My New Zealand Vacation Rental is one of my most frequently shared posts. I created a variety of short posts, including many of my guest’s testimonials (linked to my website landing page), in a “My Content” Folder within BundlePost, so it’s showing up in my feeds according to my carefully planned strategy. Isn’t New Zealand on everyone’s bucket list? J

3. Use the Force Bundlet! J  Just like building real-life relationships, effective social media marketing takes time and effort, and must include these elements:

– Pre-scheduled posts, strategically placed,

– Real-time thought-starters and engagement.

Use the Bundlet to pull timeless content from any web page and save it in a Queue folder for your next export. The Bundlet chrome extension makes it super easy and fast to keep up with the relevant content I come across daily. One click and it’s added to my BundlePost queues.

For example, I like to inspire people into action with positive stories and quotes. I make a habit of “collecting” these types of posts, created by others who are brilliant and talented, as well as creating my own.

These are just a handful of the ways I use BundlePost to increase the time, efficiency, and fun I bring to my business practices. The best part is that BundlePost is so progressive that I’m always picking up more tricks that I hadn’t tried yet. For me, as a forward-thinking entrepreneur, it’s exciting to have my fingertips on the pulse of software developers that understand exactly what I need and implement crucial elements for my ongoing success.

 

Daniel Hebert

Lynn Abate-Johnson

Daniel Hebert is an award-winning graduate of Mount Allison University, Growth Manager, Social Media at /newsrooms, and Co-founder at SteamFeed.com. He has a passion for digital marketing and entrepreneurship. If he wasn’t a marketer, he would take his love for food and become a chef.Twitter Linkedin

BundlePost is a great tool to use if you want to save time scheduling and curating social media content. However, if you don’t organize it properly, you can lose out on some of the efficiencies. Here are 6 organizational tips that could help you get more out of your BundlePost set-up:

1. Schedules: You’ll need to first set-up schedules in BundlePost. You should set-up multiple schedules for every account you manage. E.g. SteamFeed – Twitter, DanielGHebert – Twitter, SteamFeed – Facebook, SteamFeed – LinkedIn, and SteamFeed – Follow Friday. You could also set-up promotional schedules for each account you manage, based on specific campaigns. You might want to use a tool like Tweriod.com or anything that can show you optimal times to tweet for each account, and set-up your BundlePost schedules based on this.

2. Feeds: Feeds get sorted/grouped by alphabetical order in BundlePost exports, so keep this in mind when setting up your feeds in your dashboard. The best way to enter it is tagging accounts/people that will be using the feeds, then whether it’s a blog, news, or alert, and then the source name. E.g. @danielghebert – Blog – SteamFeed. When you’re looking specific feeds in your export, you can just scroll down to the right account, and all your feeds will be grouped together, instead of having to sift through 100s of feeds that are randomly tagged.

3. Attribution: One of the best features of BundlePost is the automatic attribution to each post you curate. But you need to be strategic about it. Mention the sources with either “by @handle” or “via @handle”. You can also add hashtags in this field. E.g. “via @SteamFeedcom #SMB” will be appended at the end of each tweets if you set it up this way. This is a huge time saver, and if used strategically, it can greatly help with reach.

4. My Content: Same concept with My Content folders, you need to organize it by account. Also, indicate what the folder is for. E.g. SteamFeed – videos, Steamfeed – Everygreen Blog Posts, SteamFeed – Newsletter Signups. This will make it very easy for you to find the right content to choose from when you’re ready to do an export.

5. Hashtags: Think about the different ways you could group hashtags. You can create hashtag folders by accounts you manage, or group them by topics. E.g. DanielGHebert, SteamFeedCom, Marketing Hashtags, SEO Hashtags, etc. Grouping it this way will make it quick and easy for you to use the right hashtags during an export.

6. Follow Friday Folders: This folder can be used strategically in several ways. You can target specific people you want to build relationships with (i.e. influencers, prospects, existing clients), add a personalized follow Friday in a folder, and then every few weeks run a follow Friday schedule that mentions these people. It creates an automatic touchpoint, and can be very useful in building and maintaining relationships with key prospects.

The key to BundlePost is efficiency. It can save you a ton of administrative/scheduling time if you do it right. Think about the different ways you’ll be using BundlePost, and which accounts or campaigns will be entered into the system. For every minute of planning you spend, you can save 10 minutes of execution. Don’t waste away your newly gained efficiencies by not spending time thinking about organization.

 

Cadi Jordan

KP Kelly

Cadi Jordan is an Internationally respected social media & marketing strategist. Her forte is in training, coaching and online management in the the spa, health and wellness sectors. Cadi is a regular contributor at Spa Inc Magazine. www.cadijordan.com Twitter Facebook LinkedIn Pinterest

Unlocking The Content Curation Key With BundlePost

It’s no secret it takes a little bit of work when you’re getting started on social media. Wondering where to start, what content to share and should you blog? There are a handful of components to consider as you’re moving through the process of your plan. BundlePost can help save you time on the content curation portion of it all. Time is key for almost anyone. I rank it above coffee. ;)

Curating content doesn’t have to take up too much time. RSS feeds and the Bundlet will probably become your best friends to help you curate content! After curation you will download it into a CSV file and upload it through your social media management platform. This allows you to share great content and frees you up time to engage!

These two key components of BundlePost will allow you to rock your content curation in no time!

RSS feeds are not dead!

They’re alive, well and still very useful for you! You’re still going to read some of your favorite blogs in real-time and share from the social sharing buttons but you’re also going to be able to take that RSS feed and add it straight into BundlePost.

Adding your favorite RSS feeds from those you love will create a feed that pulls from the most recent blog posts so that you have them all in one easy spot!

Here’s how to create a content feed.

Creating an RSS Content Feed

Click on Feeds and Add a Feed Channel. Fill out the information as you see it below. If you ‘check this box’ at the top then your content from that feed will not be purged after use. It is important to remember that it will take approximately 24 hours before the feed pulls content here.

Clearly name your feeds so that you can easily find them later. You can add as many feeds as you like.

The feed URL will look similar to the one in the above image. Be sure to use the correct one so that the feed will curate properly.

Attribution is for the twitter handle of the author or company. This will be pulled in when you download your CVS file.

As with many things social media related this part will take a little time. Sit down and make your wish list so that you can easily go in and add your feeds when you begin as this too will save you time. After you’ve got many feeds curated it will become easy to drop in as you find new ones and quickly add more.

Everyday I’m Bundling!

Ok, maybe not every day…. but the Bundlet allows easy access to curating more content!

Here’s how…

First you’ll need to go the support column on BundlePost and click on ‘install the Bundlet’ then walk through the steps there. You will then have a Bundlet extension in the top right of your Google Chrome browser as you see here.

The BundlePost Bundlet

Go to the website that you wish to curate content from and click on the Bundlet. You can do this from any page on the website.

As you can see from the image you can now save this URL to one of your ‘My Content’ folders and type whatever lead sentence you would like in to the text box. This is an easy way to curate the same URL content from one location, multiple times with varying copy!

RSS feeds and the Bundlet are a time saver. Do you have time-saving tips? Do you need more time-saving tips?

 

KP Kelly

KP Kelly

KP Kelly is a Marketing Consultant based out of Ohio that focuses on social media marketing, email marketing and blogging.  He specializes in barand growth and works with companies of any size, from solo-preneurs to Fortune 500 companies.  Twitter, Facebook

I am a social media marketer that manages the content of over 20 different companies and brands. I’ve known about BundlePost for a year or two, though I have always had my own method and systems for social media marketing and never looked too serious at BundlePost or any other tools outside of what I have been using for years. A few months ago, I decided to jump right in with both feet and try something different. I signed up for BundlePost and it has become a vital part of what I do as a social media marketer.

I could go on and on about why I like BundlePost, but I thought what might be most useful is for me to go beyond the obvious benefits of BundlePost and share a few tips and tricks that I have implemented.

First, I love that I can select the times and frequency of which my content will post. Every brands audience is different, and therefore the optimal times to post will vary. However, one thing I do that has helped increase my posts visibility and shares that I highly recommend for you is to schedule your posts to post at time other than on the hour, quarter-hour or half hour. By this I mean, instead of scheduling posts for 1:00, 1:15 and 1:30, schedule the posts for 1:05, 1:20 and 1:35. The reason for this is that auto scheduling is becoming more widely used, even by the casual users, and most everyone who auto schedules posts, schedules it to post on the hour or on the half hour. If you wait and post 5 minutes after everyone else does, you’re content will have a lot less noise to compete with and your visibility and shares will increase.

Second, I like that I can save the content that I want to repost every week or every day. With some of my clients, I will post content such as their website or Facebook page in a tweet every day. If you send out 20+ curated tweets a day, there will be a few marketing tweets that you want to send out also. My tip is to use the randomize function to alter the times that those tweets post. Though those of you reading this are probably like me and spend a great deal of time on social networks all throughout the day and night, most people don’t. The person who sees your tweets at 8-10am on a Monday has probably never seen what you post at 7-10pm on Tuesday. When you use the BundlePost randomize function for scheduled posts that you consistently share and post the content at different times each day, you open your content up to a broader audience.

Last, I encourage you to get on BundlePost, play around with it and request a one on one setup/training meeting. Listen to all the best practice tips you can, but then find a system that works for you. The best thing about BundlePost is that it has the automation and flexibility to allow you to incorporate your own strategies and systems, while providing complete control over what goes to your streams. Have fun with it and find a system that works for you.

 

Ahna Hendrix

KP Kelly

Global Social Media Marketing & Consultation. God-lover. @Share4Kids Co-founder. Traveler. Compulsive reader. Dancer. Writer. Motivator. Loud laugher. BIG smiler.  Twitterwww.ahnahendrix.com

BundlePost rocks. It aggregates content feeds, allows me to keep folders of direct brand content, and hashtags everything in a few seconds before packaging it in a fabulous little .CSV file.

But the real power of BundlePost was introduced to me during the re-launch of its brand. I was asked to assist with spreading the word for BundlePost’s launch, and then given a .CSV file to upload into Hootsuite containing all the promotional tweets scheduled out for seven days at different times.

That’s it – all I had to do. It blew my mind. Rather than asking me to tweet something or giving me several posts I had to manually copy, paste and schedule, I was given a single file to upload into my social dashboard with everything done for me.

In 2013, my friend @KP_Kelly (another BundlePost Pro user) and I created a nonprofit, @Share4Kids that grants the wishes of terminally ill children through the power of social sharing. It began slowly utilizing Facebook and Twitter, and was just officially launched a few weeks ago when KP ran across the state of Ohio to raise awareness and money for our organization.

In the next few months, we will launch our partner program where we ask other social media professionals to help us spread wishes and promotional information about #S4K on a regular basis, but the heavy lifting will be done by BundlePost.

We will create one BundlePost export file containing all the wish information, links, and pictures to distribute to everyone. This will make it very convenient for our partners to be involved while we are able to effectively manage the campaign and maintain control of the information going out.

What business can’t use such a method for their promotional campaigns??

 

Andrew Smith

KP Kelly

Andrew Smith is Digital Marketing Director for CaerVision, the only company that offers a complete suite of turn-key video communication solutions to help veterinary, podiatry and chiropractic practices attract prospective patients and clients while staying connected with current ones. Our solutions feature on-demand streaming, social marketing multimedia, video email and custom educational content delivered to waiting rooms and treatment rooms using the latest technology.  http://about.me/andrewsmith1443 Twitter

As a Digital Marketing Director for a company with many different vertical markets, one of my challenges is finding fresh, “curatable” content that my audience will be interested in. BundlePost is an integral part of my company focused digital marketing strategy, as well as a great tool I use for my own personal branding.

The best feature I love is the unlimited feed channels. This means I can be very specific as well as broad on the types of content I want to see. Using both keywords and RSS feeds from specific sites, I end up with a boatload of content that I pick the best from to post on my personal and company social media channels. Every day my feed content selection has thousands of highly relevant posts, from which I select roughly the top 1% to post.

One tip I have is to be derivative in your keyword selection when using Google Alerts. For example, create several forms of a topic like B2B, BtoB, B2B’s, business to business. This helps you get a much wider selection of content to choose from. I prefer to manually select from content, rather than schedule out in advance, since it only takes me 15 minutes or so to curate, hashtag, randomize the posts and schedule for export to Hootsuite for an entire day, over multiple social accounts.

So what are my results? Since I have many different profiles, I use about.me as my outbound URL across my social channels. Prior to using BundlePost, I was averaging around 35 views a week, now my views average 520 a week, as well as a substantial increase in Twitter followers, LinkedIn connections and Google+ page views. In and of itself that is great, but BundlePost has done what I wanted it to do, drive traffic to the different properties I manage, generate interest in our products and services as well as create a compelling online portfolio showcasing our knowledge of the market sectors we are involved with.

 

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Filed under Alerts, automation, Brand, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hootsuite, Marketing, RSS Feed, Sendible, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

Announcing The NEW Personal Bundle Post Account – Only $20

Over the last several months, Bundle Post has accomplished a lot of amazing things. Launching our new 3.0 version of Bundle Post, surpassing 2 million pieces of content per month and amassing an even larger user base are just a few of them. All of these efforts have been directed toward a commitment of constant technological improvement, feature enhancement, innovation, stagaring efficiency gains and net social media marketing results for our users. This commitment continues.

Bundle Post Personal Account PromotionAfter surveying hundreds of social media marketers, brands and agencies about their social media tools, challenges and needs, it became apparent to us that our product offering had a large gap for a huge segment of the market. Almost 30% of those surveyed stated that Bundle Post feature set solved their biggest social media marketing challenges. They also stated that they would be willing to spend $30/month for a social media marketing tool that saved substantial time curating, scheduling, hashtagging, managing marketing content and improved the net results of of social media marketing.

We listened to the market and began work on a solution…

Introducing the All NEW Personal Account from Bundle Post:

Bundle Post Personal Account

Whether you’re an individual marketer, starting a social media agency or just beginning with social media marketing, you know that it is time intensive. The new Bundle Post personal account gives you a ton of back office content aggregation, curating, hashtagging and scheduling power, all with a manageable budget. You’ll be able to spend more time building relationships, instead of managing social media content. Best of all, as your content needs and social media management requirements increase, you can grow with Bundle Post!

Login to get started with your Bundle Post Personal Account by clicking on the Manage/Upgrade Personal Account under the Dashboard Account section, or click here to start a personal account!

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Filed under Agency, Brand, Bundle Post, Chrome Extension, Content, Curation, Hootsuite, Relationship, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media management. The two previous posts were;

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT]

and

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Most Used Social Media ToolsWe continued with the survey and asked respondents “Which one of the following social media dashboard/tools do you use most to manage your social media posting?” Though most of the responses were somewhat expected, there is some deeper information in the data that we found interesting.

The big number that stood out most surprisingly to us was the almost 4 and half percent of respondents that are currently not using any tools whatsoever. 4.4% stated that they are using social media platforms directly, or not using any outside tools to be effective and efficient with their social media marketing.

Not so surprising was the huge 53% of respondents that stated they are using Hootsuite as the social media tool they use most often. As a dashboard that can manage many social media accounts and platforms in one place, it is well-known as the most used application for this purpose.

The second largest numbers tied in our survey. Roughly 10.7% of all respondents stated they were using both Buffer and Bundle Post social media tools. Of all of the dashboards and social media marketing and posting tools listed in the survey of social media marketers, these were the only two tools that were selected so closely. Though very different, both of these popular tools with social media marketers can be considered curation and scheduling tools. They both focus on making scheduling of curated content more efficient, but Bundle Post takes it much further with patent pending technology that also hashtags, manages marketing content and curated aggregation, while integrating with several social media dashboards, including Buffer.

While there are literally hundreds upon thousands of social media management tools on the market today, ensuring that efficiency and effectiveness of your social media efforts is key. The top social media tools and dashboards being used by many social media marketers, brands and agencies provide a good starting point for your core tools.

What social media tools are you using to be efficient and effective with your social media marketing efforts?

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Filed under Agency, Brand, Buffer, Bundle Post, Content, Curation, Hashtag, Hootsuite, Marketing, Results, Social Aggregation, Social Media, Social Media Management, Social Media Marketing

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific comments/challenges of content, social marketing and curation. With hundreds of respondents completing the survey, we decided that there is a lot of relevant information that others in the industry could learn from, so we will be writing several posts about the data.

For this post, we are going to focus on the main activity and use of time questions we asked.

Question 1:  HOW MANY DAYS PER WEEK DO YOU SCHEDULE CONTENT FOR YOUR SOCIAL MEDIA STREAMS?

This question was crucial to understanding the level of experience of the survey respondents. Those of us in the industry for some time, we understand the importance of consistent, relevant content in all social media streams on a daily basis, all day long. In asking this question we learned that the majority of the survey respondents are heavily active with scheduled social media scheduling and a small percentage of respondents are less experienced.

82% of those surveyed stated that they schedule social media posts three or more days per week. A huge number, no doubt, but what we found most interesting is that a huge majority of almost 66% schedule content five or more days per week for their social streams.

Days You Schedule Social Media Posts

We believe that this information is showing that if you are not scheduling content for your social streams at least 5 days per week, you are likely getting lost in the noise of those that are, or at least you are sitting at your desk everyday manually live posting content to your streams.  These numbers are inline with our philosophy that social media is like a freeway and you have to have enough cars (content) on the road everyday to be seen, let alone effective.

Question 2:  ON AVERAGE, HOW MANY SOCIAL MEDIA POSTS TO YOU SCHEDULE EVERY DAY ON TWITTER

58% of social media marketers stated that they schedule more than five posts per day on Twitter and over 35% schedule more than 10 posts. Given that Twitter is a much more active posting site this was not a surprise.

Twitter is a unique social network in that updates are displayed only at the time they are posted, whereas Facebook for example will display content in the newsfeed over and over based on when users login and how well an update is engaged with by your friends/followers. Since Twitter is void of such an algorithm and posts scroll based on when it was posted, not how much engagement the post receives, posting much more frequently is imperative.

Posts Per Day On Twitter

Posting enough content on a daily basis to Twitter is crucial to growing a targeted audience, sparking engagement and building relationships. You want to be sure that whenever your audience happens to login and check their streams, they see something of valuable and interesting from you. This builds thought leadership, creates opportunities for sharing and conversations, which is what results in ROI.

Question 3:  HOW MANY HOURS PER DAY DO YOU SPEND FINDING, EDITING, SCHEDULING AND POSTING CURATED AND MARKETING CONTENT TO YOUR SOCIAL MEDIA ACCOUNTS?

When we asked how many hours per day these social media marketers spend managing and scheduling content, an astonishing 75% said two hours or more. That’s two or more hours every single day managing curated and marketing content for their social streams.

Hours Scheduling Social Media Posts

The question that should also be asked is, if you are spending 2-5+ hours per day managing your social media posts, what are you not doing that could be getting real results? Engagement, conversations and relationship building are all going to suffer if this much time is required everyday managing scheduled posts and marketing content.

Let’s be clear, you have to have relevant, valuable content in your streams and you also have to post updates about you, your products and what you do in an appropriate mix. If you have little or nothing in your streams, you will not get engagement. Without likes, comments and conversations it is impossible to build relationships on and offline. Without relationships your social media marketing has no foundation and will not achieve real results. It’s a quandary isn’t it?

The challenge facing the social media agencies, marketers and brands we surveyed and the millions of others around the world is that much of the time spent everyday on social media marketing is unproductive time. This survey shows that much of the time and effort doing social media marketing is spent in the back office finding, managing and scheduling content, rather than in conversations, relationship building and other functions that lead to revenue and ROI.

With the thousands of tools and applications on the market that are designed to help with these tasks, why are so many still dealing with this time/effort mismatch? We believe the answer is that most of the tools available aid with some of the curation and scheduling tasks, but few actually impact efficiency enough to make a substantial difference. Therefore, we see the answers to the survey still showing an incredible amount of time and effort being spent in the back office.

Read about 8 new ways content curation and social media marketing just got easier. That’s where Bundle Post makes a massive impact.

In our next post, we will unveil additional eye-opening details of this survey and give you a lot more data on what social media challenges marketers say they have today.

The second second survey report post is now out – The Importance And Challenges Of Content Curation

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Filed under Agency, Brand, Bundle Post, Content, Curation, Engagement, Marketing, Relationship, Results, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter

Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have unconsciously been aware of for several months. Repeated status updates in my feeds. Have you noticed this?

“I have a really good idea Facebook. How bout instead of putting hundreds of updates in my newsfeed that I have already seen/liked, instead you put the content from all those pages I have liked that you say can’t fit in my stream anymore because you can only display a certain amount of posts everyday in a users newsfeed… ‪#‎Rocketscience‬”

I have shared this YouTube video a lot recently, because it really breaks down the issues Facebook has really well. It will give you a really good perspective on what’s happening and why.

If there really was an issue with too much content and status updates that are relevant for users that Facebook page owners and brands need to pay Facebook to access users they have already paid to acquire, why are we being shown the same content over and over in our feeds? Shouldn’t Facebook show us the content from the pages we have liked instead of this useless duplication?

This among many reasons is why I think brands, marketers and social media agencies need to reevaluate their Facebook and over all social media marketing strategies. Not the WHAT or HOW, but the level of involvement using Facebook pages. Increasing activity and effectiveness on other social networks where your audience is at the highest concentration makes a lot of sense, even outside of the recent Facebook mess.

And here’s another question for Facebook…  Do you realize that you are killing yourself?

For more on my thoughts on this and what you can/should be doing given the changes to Facebook, read Facebook Declining Page Reach: 9 Experts Weigh In

What are YOU doing differently with Facebook pages?

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Filed under Agency, Content, Facebook, Fanpage, Marketing, Social Media, Social Media Marketing

The Most Important Thing A Social Media Agency Can Do For Clients

So you’re a social media marketing agency and you are managing account for your clients, and you are wanting to take the results to the next level. You have set up the accounts, are regularly and frequently sharing valuable content in the various streams and are of course engaging and building relationships. Now you may even be asking yourself a few important questions like;

Social Media ResultsWhat is the most important thing you should be doing to maximize the reach for a client’s social media?

How do I implement it once I know?

Sound familiar? We thought so. We have been there. Previously to becoming a social media software company, we were a social media agency. We dealt with this question frequently and discovered that as it relates to retail client’s, there is one specific thing you can do to make a clients social media marketing more effective, more quickly. What is it?

Teach the client’s staff to understand and leverage their face-to-face contact with customers around social media.

Today’s consumers are incredibly connected online through social media, and an ever-increasing part of that connectivity is through mobile. Ensuring your client’s staff understands this and teaching them to recognize and utilize “in store” opportunities that further the overall social media marketing effort is essential. Using the staff to magnify and multiply the social media exposure is important for a comprehensive strategy that delivers.

Here are some key points to follow for best results:

1) Group Training –  If at all possible do a group training that brings all the staff that has consumer contact together in one place at one time. Be careful to only explain the basics of social media marketing, and not get into the deep details. You just want the group to have a decent understanding of it.

Going too deep into social media marketing will often cause the team to lose interest, get bored and take way too long. Keep it simple and short.

If your client location is not local to you, schedule a Google Hangout or Skype call with the client when they can have their staff together in a room for you to train all at once. Recording the training for use with new staff members can also be very helpful.

2) What You’re Doing – Be sure that the staff understands what the general strategy of the social media program is all about. They should know what you are doing for the client so they can answer basic questions when in a conversation with a visiting customer.

3) Spotting Customers – Teach the staff what to watch for when customers are in the store. Train them to keep an eye out for customers using or carrying smart phones and tablets, etc. If someone has a smart phone or tablet, they are likely a social media user.

Be sure that you cover the things likely to be asked of them about the client’s social media and give them some opening comments or questions they can use to bring it up. Things like:

– Are you guys on Facebook?

– Have you checked in on Foursquare?

– Are you following us on Twitter for our specials?

Prior to doing the staff training, work with the client to establish some kind of discount program for likes and follows, enabling the staff to incent customers to like the company page, follow and mention on Twitter, check in on Foursquare, etc. If the client is agreeable to the incentive program, be sure to have the details for the staff when you do the training.

4) Client SM Accounts – One of the most important things the staff must know off the top of their heads is what the client social media account names are. Make sure to go over all of the networks the client is on and the exact account names customers can use to find them.

Adding signs on the doors and at check out counters with the social media account names will not only aid staff in remembering, but also remind customers that the client is there.

5) Handouts – Prepare handouts with the bullet points that you covered in the meeting so they have something to reference once you leave.

6) Make It Personal for the Staff  **MOST Important**- If there was one thing we learned as an agency going through these steps with a client, was that making it personal and beneficial for the employees to do these things is imperative. In other words, have an answer for “what’s in it for them”.

Example: If the client is a restaurant, help the staff understand how they can make bigger tips by talking about social media with their customers. Give them examples of how they get bigger tips when they connect with customers about sports teams and how social media users are often even more fanatic than sports fans. Making the human connection with a customer about social media can result in bigger tips. If the client is some other kind of business, work with the client to create contests for the staff that enables them to win small bonuses or store credits, etc.

The point is, make it personal and beneficial for the staff to get on the social media marketing program.

Getting staff involved in the right ways with on site customers will make a significant impact on the overall social media marketing effort you are managing for them. If you do it properly, it will make your agency’s job much easier and the community growth, engagement and revenue results considerably larger and faster.

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Filed under Agency, Community, Facebook, Google, Marketing, Mobile, Results, Smart Phone, Social Media, Social Media Marketing, Strategy, Twitter

Social Media Agency Client Intake Form [free download]

Social Media Agency Client Intake FormOne of the biggest challenge in a social media agency working in such a fast paced industry, is staying organized when bringing on new clients. For those of you that don’t know we use to be a social media agency and had the same challenge of bringing on new clients, ensuring that all of their important information needed to make their program a success was gathered and organized effectively. The philosophy that we used was – if you manage the front end (the beginning or the start), the back-end (the finish or results) will always work out.

Using some of our tools created when we were a social media markeing firm, as well as some documents provided by some of our Bundle Post Pro users, we have developed a comprehensive social media agency client intake form template for you to download free. You may edit the Word document for your agency and customize it anyway that fits how you work with your clients and the services you provide.

Some of the important items that are covered in the Client Intake Form Template are:

1) Client information – including payment details, contact info and more.

2) Project details – including description of the project and social media platforms that will be used.

3) Current properties – detailed list of a client’s existing web and social media properties.

4) Brand information – including details about brand, products, services, messaging and what makes them unique.

5) Client deliverables – list of required client deliverables such as logos, graphics and other social pages the client wishes to emulate.

6) Target audience and competitor information

We HIGHLY recommend that you use the social media client intake form internally only. We do not recommend that you put it in the hands of your clients and ask that they fill it out.  At this point your new social media marketing client is pretty overwhelmed and they don’t understand the process or the details like you do. Make it easy on them by surveying them and requesting the info through a discussion, meeting or phone call. This will also help you uncover valuable details you need to know and would not have found out if you handed them the form to complete themselves. Doing it this way will make the intake process less overwhelming for your new social media marketing client and gather much better information that will help you with their program.

When starting a new social media management client, it is really important that the intake process you have is organized and ensures you have all the information you need to be successful for the client. This is not a definitive client intake form, but this will give you a great starting point template that you can edit and make your own.

Download the free client intake form template below 
SMClientIntakeFormTemplate

If you need a social media contract, proposal agreement, see our 5 part series on “Important Elements of a Social Media Agency Proposal

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Filed under Agency, Bundle Post, Marketing, Social Media, Social Media Management, Social Media Marketing, Uncategorized