Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

Yesterday Google announced on the official Google Reader Blog that on July 1, 2013, they will retire Google Reader. Originally announced on the official Google Blog that same day, the excuse given was that usage over the years had declined and that the company is focusing its efforts on other products. As I read and researched … Continue reading Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

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Social Media Is NOT About Engagement

The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. It is being real, ever present and responsive to conversations taking place within your social presence. Engaging involves responding to activities that happen to you, like: 1) … Continue reading Social Media Is NOT About Engagement

How To Use Your Legacy Social Media Content To Get Results

Assuming that you have a content strategy that delivers a consistent stream of relevant, valuable and interesting content to your target audience that is NOT about you or what you do through curation, you may need to take a closer look at YOUR content. Your legacy social content is an important additional component to your … Continue reading How To Use Your Legacy Social Media Content To Get Results

Pro Users Now Double Social Media Content Schedule Ability

Today Bundle Post would like to announce a new upgrade to Pro user accounts. Previous to this upgrade, Free, Expanded and Pro users of Bundle Post had an export maximum of 50 posts out of the system for bulk uploading into Hootsuite. Today marks the second of several upgrades to the system that expands the … Continue reading Pro Users Now Double Social Media Content Schedule Ability

That’s Not YOUR Content Strategy, It’s Someone Else’s

Before I dig fairly deep into this subject, I want to be very clear about a couple of things: 1) There are no steadfast rules about social media marketing, with the exception of: DO NOT spam. 2) My intent is to guide my readers toward improved effectiveness and real net results based on my results, … Continue reading That’s Not YOUR Content Strategy, It’s Someone Else’s

Do You Want To Be Famous or Effective In Social Media?

In a single week recently, I had two conversations within two separate Facebook posts on this topic. Both conversations really boiled down to two things. 1) Using time most effectively 2) Doing activities that get real results Let me outline the two conversations and include another situation that is becoming much more common... Conversation 1: It all … Continue reading Do You Want To Be Famous or Effective In Social Media?

How To Leverage Social Media Connections Into Prospects And Customers

Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it's time to tell them about your new product/service, etc. But you forget their name and/or twitter tag.  Or you want to mention someone and can't remember their profile. Sound familiar? The … Continue reading How To Leverage Social Media Connections Into Prospects And Customers

5 Mistakes Social Media Agencies Make Before Even Getting A Client

I love the fact that social media has grown so much and now there are so many companies taking advantage of the possibilities. I also dig that there are so many new social media agencies being started by talented individuals that have decided to turn their love of the industry into their business. But it … Continue reading 5 Mistakes Social Media Agencies Make Before Even Getting A Client

2013 Is About Wearing Social Media Shoes

It is fair to say that we have passed social media market penetration and most user segments are now engaged in at least one social network on a regular basis. Many marketers and businesses have learned to post, schedule and engage with an audience, ensuring that they have some level of presence within the social … Continue reading 2013 Is About Wearing Social Media Shoes

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn't use twitter and there is no social media turkey destined to be on anyone's table this year. Effective social media marketing … Continue reading The Importance Of Thanksgiving In Social Media