This is a question every social business should be asking themselves and their audience. "Are you distracting your social media audience with HOW?" Today’s world of “Big Data” and digital transfer is a never ending race to be the first to find out how to use or market the next hot tool, system, service, or … Continue reading Are You Distracting Your Social Media Audience With How?
I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity
The social media industry is nothing like anything we've ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with "being popular." This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes … Continue reading Social Media Is Becoming A Pressure Cooker That’s About To Explode
This series has really got a ton of traction. When I say that I am not meaning traffic and all that, I am referring to mind shift. The idea that these fake experts and social media celebrities have taken over this industry has really struck a chord with more people than I thought. I mean many … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 4
The next important thing to outline in this series is how to know whether the person you are watching, learning from and replicating their activity is doing it right. How do you know that what that “expert” is writing on their blog actually works or will work for you? How do you know if the … Continue reading It’s Nearly Impossible To Become A Social Media Professional Part 3
How do I have the time to respond to all mentions, retweets, comments and shares on social media? I make the time, because it is important! I have written previously about social media being a parallel universe to the real world. In other words, whatever you would do in the real world, you must do … Continue reading The Difference Between A Social Media Pro And A Celebrity
We've walked through the entire social media proposal process. From meeting with the client, getting the commitment and the key elements to include in the document itself. You now have some details on best practices for terms and billing, as well as the important details you should be covering and why. I want to point … Continue reading Important Elements Of An Agency Social Media Proposal – Part 5 The Template
I am constantly being asked about the issue of quantity of Twitter followers or Facebook fans. I see tweets and blog posts about the subject continually. As a matter of fact, I recently posted one of my most viewed blogs called "Social Media Faux Expert Gurus - Evil Pied Pipers?", which detailed one such individual with … Continue reading The Friend/Follower Quantity vs Quality Debate – A Definitive Guide
We received such an incredible response to this post from so many people on Twitter, Facebook and the Blog itself, I wanted to shoot a quick update. The responses were from all ends of the spectrum of social media marketing people, strategists, enthusiasts and managers. Without exception, the views expressed were complimentary and appreciative, with … Continue reading *UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?