Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media¬†marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

Social Media Is NOT About Engagement

The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. It is being real, ever present and responsive to conversations taking place within your social presence. Engaging involves responding to activities that happen to you, like: 1) … Continue reading Social Media Is NOT About Engagement

The Difference Between A Social Media Pro And A Celebrity

How do I have the time to respond to all mentions, retweets, comments and shares on social media? I make the time, because it is important! I have written previously about social media being a parallel universe to the real world. In other words, whatever you would do in the real world, you must do … Continue reading The Difference Between A Social Media Pro And A Celebrity

Why My Klout Score Will Not Likely Exceed 75

In my investigation of Klout and it's scoring algorithm, as well as watching videos of Megan Berry, Klout's Marketing Manager, explain the technology, I believe my Klout score is likely to remain where it is. I have seen the improvements with their systems and how they affect my score, combined with how my sustained and … Continue reading Why My Klout Score Will Not Likely Exceed 75

*UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?

We received such an incredible response to this post from so many people on Twitter, Facebook and the Blog itself, I wanted to shoot a quick update. The responses were from all ends of the spectrum of social media marketing people, strategists, enthusiasts and managers. Without exception, the views expressed were complimentary and appreciative, with … Continue reading *UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?