How Social Media Actions Within Relationships Build Trust

There seems to be a new round of social scoring and now "trust" based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try … Continue reading How Social Media Actions Within Relationships Build Trust

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My Klout Experiment And The Disturbing Results

In my professional, humble social media opinion, it is about value, engagement and relationships that lead to ROI, not what someone or something says about how influential you are. Having said that, many of you that read my blogs on social media marketing and Klout know that I have been fairly supportive of the company, it's business model and … Continue reading My Klout Experiment And The Disturbing Results