Tag Archives: Social Media ROI

Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described “priorities” in at least one of the last several years in the industry. This moving target priority method is not expected to be going anywhere soon.

Social Media Data And Results MatterAlthough fast paced industries such as social media marketing, e-commerce and mobile are in a constant state of advancement and change, the goals that marketers focus on need to be more focused. If every time a new fad or buzzword appears, and the focus and goals get drastically changed, you can expect that results and management support will also.

Don’t get us wrong, we realize that social media is constantly changing and the executional requirements right along with it, but without focus on a clear objective of why you are in social, what you are trying to achieve and a steadfast plan to measure it, problems will arise.

For Example:

In a recent Harris Poll, 88% of professionals doing social media marketing consider it to be “important”. The data further showed that 82% of marketers strongly or somewhat strongly agree that analyzing social media engagement data can help improve their bottom line.

The Challenges:

At the same time and despite the plethora of monitoring and analytics solutions on the market today, social media marketing best practices, results and objectives seem allusive. Here’s the numbers to back that up.

  • 84% of marketers said it helped them to engage with influencers like the media
  • 84% said they thought social marketing could enhance relationships with existing customers
  • 67% of marketers say that assessing the effectiveness of social media activities was a challenge for them
  • 62% said designing and overall social media strategy was a challenge
  • 59% believe that educating staff about social media was difficult
  • 56% have a hard time making sense of the data gathered through social media
  • 55% are finding it challenging to align social media strategies across departments
  • 44% struggle with executive “buyin” on social media importance
  • 42% said they find it difficult to know when to take action on data from social media

It is no wonder that organizations small and large alike are struggling to get real results from social media when general knowledge and commitment to required resources are at such drastic odds. Like any other component of business, data should drive decisions in social media marketing and the execution of the resulting efforts require commitment, experience and appropriate tools. If marketers and brands invested much more heavily on the front-end decision and commitment level of social media marketing, the decisions related to data, execution, strategy as well as tactics would be far more clear.

When social media marketing is executed with sound strategy and the commitment of expertise and resources are made, real measurable, dollar and cents results will appear. When and if they do not, one of the cogs in the wheel is improperly aligned. It’s not the medium that is the problem, it’s the fabrication of and the subsequent operators steering the wheel that determine whether social media is successful or not from one marketer to another.

 

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Filed under Analytics, Brand, Content, Data, Engagement, influence, Marketing, Monitoring, Relationship, Results, Social Media, Social Media Marketing, Social Media ROI, social media tool, Strategy, survey, Tools

12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

12 star wars quotes and social media blog postsOne of the most prolific and loved Hollywood film series is Star Wars. From incredible writing and story telling to creative execution and special effects, this movie franchise has captivated millions all over the globe with stunning power.

Throughout the epic film series there are a number of quotes that contain certain levels of intrigue and wisdom that crossover from the silver screen to life and of course social media. I decided to hunt down a few of them and attach them to some of our experienced wisdom. The result is a little bit of fun and a lot of seasoned advice that will not only give you a smile, but leave you thinking.

I hope you enjoy it!

1. “Who’s the more foolish; the fool, or the fool who follows him?” Obi Wan Kenobi – A New Hope

Obi WanWhat and who are you following online? Who are you getting your information from when it comes to social media marketing? What is their success based on… opinions or have they actually succeeded in what they teach?  This blog may help answer some of those. – It’s Nearly Impossible to Become a Social Media Professional Part 3

“Be very weary of anyone that claims being a social media expert or that do not do social media as they tell you and others to do for your social media strategy. Be very careful of those who consult on social media, but their social media is greatly lacking. Beware of those with huge followings that do not respond and engage.”

 

2. “That… is why you fail.” Yoda – The Empire Strikes Back

Do you know why your social media is lacking real results? Let’s talk about ROI… Shall we? Social Media – Your Time Percentage Should Equate To Results Percentage

“Ask yourself a few questions:

Where are you spending your time in the social graph?

What social networks get what percentage of your time and effort?

What network do your target audience spend most of their time on?

Which social network has the highest quantity and concentration of your target audience?

If you can’t answer these questions, you’re probably not being as effective with your social media marketing as you could or should be.”

3. “Laugh it up, fuzzball!”- Han Solo – The Empire Strikes Back

I think you will agree that each of the Star Wars episodes are infused with humor. Laughter is a powerful force! Some of the Most Effective Social Media Is Humorous

“You don’t have to be a creative genius or graphic designer. Just be aware of the effective use of humor in your social media marketing efforts and build better relationships by breaking down some barriers.”

4. “IT’S A TRAP.” – Admiral Ackbar – Return of the Jedi

Social Media “Autopilot” tactics are a trap! Don’t lose control. – The Significant Difference Between Autopilot and Marketing Automation

“Let’s put some clarity to the differences between these two distinctly different marketing approaches as it relates to social media marketing. We will give six examples of each and provide a little detail as we go.

Social Media “Autopilot” Tactics –

Social media success does not appear by accident, or via automation, rather it can only be achieved through consistently executing proper strategy, activities and human interaction.”

5. “STAY ON TARGET.” Gold Five – A New Hope

Well this one is pretty straight forward! How does one stay on target with their social media marketing? Start by targeting the correct audience! – The How to of Customer Targeting Acquisition and Retention in Social Media

“What small, local and medium businesses lack in the form of resources and budgets, they more than make up for in common sense, nimbleness and the ability to effectively execute quickly. If and only if you understand one simple truth about digital marketing in today’s world…

It’s NOT about YOU!

The reason most of the big brands see the issues outlined in this report and challenging is because most have yet to recognize this fact. Big brands often solely self promote their wares and create a persona of “too good to engage” to their audience. A quick scan of most brands social media feeds and mentions will uncover huge communities that are attempting to engage with their favorite brands and those same brands ignoring the comments, mentions and engagement by the very target customers they say they are trying to find and hold attention with. Is it really this difficult to understand?

6. “A Jedi Knight? Jeez, I’m out of it for a little while, everyone gets delusions of grandeur!” Han Solo – Return of the Jedi

Here is the perfect one for a Reality Check: Daily Required Social Media Marketing Activity

“I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.”

7. “R2-D2, you know better than to trust a strange computer!” C-3PO – The Empire Strikes Back

Is your Social Media Marketing content running on cruise control? Social Media RSS feeds for Dummies AND Pro’s 

R2D2“Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.

So, what if there was a way to input RSS feeds into a system that databased everything for you, prepared already as a social media post for any social platform? What if it allowed YOU to pick and choose which articles or blog posting you wanted to share and more importantly allowed YOU to schedule when you could post to your audience?

Why are RSS feeds important? Because they are an incredible way to receive relevant content that you can share with your audience.

Why should a business care about RSS feeds? Because they save a tremendous amount of time.

Are you totally confused yet? I told you the pitfalls of them…which boils down to this….YOU ARE AT THE MERCY OF THE AUTHOR.”

8. “Don’t get technical with me. What mission? What are you talking about? I’ve just about had enough of you. Go that way, you’ll be malfunctioning in a day you near-sighted scrap pile.” – c-3PO – A New Hope

Actually, let’s get technical and talk about Three Important Components of Content Marketing

“Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.”

9. “A Jedi uses the Force for knowledge and defense, never for attack.” – Yoda – The Empire Strikes Back

How do you deliver your message online? Do you attack folks with spam? The Drastic Difference Between Social Selling And Spam

“we are all experiencing an increase in Social Selling VS Spam, what I consider to be the opposite of social selling, under the guise of the often misunderstood phrase. Many newer social media applications are gaining popularity that purport to “find prospects that need your product/service and automate or suggest responses” that supposedly increase “engagement” and sales. Sounds really good, doesn’t it? Not so fast.”

10. “You may dispense with the pleasantries, Commander.” – Darth Vader – Return of the Jedi

Reminds me of #FollowFriday… how much time gets wasted with them? I HATE #FollowFriday’s – How to Make Them Effective

Darth Vador“there are other people who are Smart, Savvy Funny, Fun etc that are attached to same exact tweet. Yes, a group of fellow Twitter users that are also smart. Imagine that. As many users that will fit in 140 characters that is. I think it is far less effective and beneficial when someone places a bunch of people in the same tweet that are from the same industry or the town.

These kinds of Follow Friday posts are the ones that have made many dislike the practice altogether, since they feel there’s little value in recommending a bunch of Real Estate agents, for example all in one tweet. Many just don’t appreciate that, and I certainly understand why.”

11. “Judge me by my size, do you?” Yoda – The Empire Strikes Back

Does it really matter how many followers you or your brand has? The Difference Between A Social Media Pro And A Celebrity

“I experience two things over and over in my daily social media activities. 1) People surprised I answer them on Twitter and the like AND 2) Stories they tell me of other “industry experts” and Brands that never do respond. If we are to believe that social media IS in fact properly used online as you might act in other social, business and life settings, why is this occurring so frequently?

Answer: The celebrity factor.

12. “Do. Or do not. There is no try.” – Yoda – The Empire Strikes Back

Sure there are challenges in Social Media marketing – The Two Biggest Challenges faced By Social Media Marketers

Yoda“A total of 36.5% of respondents said that Engagement and Sales/Revenuewere the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.”

“May the Force be with us all.”

What’s your favorite Star Wars quote that you can connect to social media?

 

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

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Filed under Community, Content, Curation, Marketing, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

Want to Delete the Social Media World?

Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of notifications from across the social graph transforms into a simple refreshing ocean mist. The waves ripping apart the newsfeeds that contain a roller coaster of emotions from everyone’s daily lives. Political battles and discussions drifting away and lost at sea forever more. Oh and glory be, no more talk about ‘Content Marketing’! Just the peaceful yet powerful sound of the ocean. How heavenly! Wiping everything away like hitting a giant reset button. Can you feel that sigh of relief? I know I’m not the only one that feels this way at times. Right?

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There could be several reasons a person might feel this way. Having experienced all of these since I personally started Twitter in 2008.

1. No Social Media Goals – No Direction

2. Wrong expectations – Results not coming through fast enough

3. Bad or Wrong Content

4. Not enough Content

5. Wrong Audience – Focusing on numbers instead of a targeted audience

6. Not enough time to get it all done

The list goes on and on.

These negative reasons can be down right frustrating and can lead to notifications that we don’t want. The one’s that consume our valuable time!

The one thing we all have in common is ‘Time’ and I don’t like my time wasted and I know people don’t either.

How can we turn this feeling of wanting to delete the Social Media world into something pleasant and effective? With TOOLS! With the PROPER tools we can turn those unwanted ping notifications into notifications that we do want and need if we’re going to be successful with social media marketing.

What are Proper Tools?

1. Tools that help us locate and connect with our target audience.

2. Tools that help us communicate with our audience.

3. A tool that helps us save time and be more effective.

For those three things I have three tools to share with you!

Looking  for that target audience can be achieved best on Twitter with an amazing tool called ManageFlitter! Sure there is a free version to this software. However, if you are looking to be productive and save time going with the Pro version is the best bet! The power mode on ManageFlitter will give you the ability to find and easily follow the perfect prospect. Narrowing down everything by filters that will give some folks the ability to gain around 100 new followers a day or more.

Second tool for communicating with your audience…. is Hootsuite. This tool can take the chaotic noise out of twitter. With the stream feature you can become very organized in who or what you are following. Replies and Retweets are much smoother and far more visible than working through Twitter itself. Their best time-saving feature  is the Bulk Message Uploader. Again…. you will need to go with the Pro version for this.

Third tool that helps us save time and be more effective is Bundle Post! Social Media Content 1544577_738731136157337_590658856_nManagement System. Easily manage numerous content sources. Efficiently discover, schedule and hashtag curated content in minutes. Consistently share your own marketing messages.  A couple of testimonials from some Bundle Post users

 

Or how about “We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic coming from Twitter.

These are three main tools that the BundlePost team uses faithfully. These are the tools that have helped us share content that has created conversations, that has helps us build relationships, that has resulted in ROI!

So don’t Delete the Social Media world quite yet.

There is a path to follow to obtain the results you are looking for.

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PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at BundlePost

Social media marketing professional that joined the BundlePost team early in its transition from a social media agency to a software company. She is an expert in social media tools.

 

 

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Filed under BundlePost, Content, Curation, Followers, Hashtag, Marketing, Relationship, Results, Social Media, social media automation, Social Media Content, Social Media Marketing, social media tool, Twitter

Social Media Conversations That Become Leads

Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is “How do you get into conversations that become leads?”

Social media conversations that become leadsOne way to get into conversations is to simply start them with others. For brands this is an infinitely more difficult task given the resources required, the restrictions of certain social networks and simply time. This doesn’t scale well and therefore is often only a small part of a social strategy long-term. Starting conversations with your target audience is effective, but requires massive resources to pull it off with anything resembling return on investment (ROI).

Another and more frequently used approach to starting conversations is something I call luring.

I frequently use analogies to correlate social media marketing to things that most people already understand. I find that many comprehend some of the complexities of social media much better this way. So let’s look at social media engagement or social selling as fishing.

Lure, luring, fishing. Get it?

If you agree that “Content leads to conversations, conversations build relationships and relationships result in ROI“, then we can equate content to a fishing lure and getting a bite on the line as a conversation. The reason for a fishing lure is to attract and catch fish. Different sizes and types of lures are designed to attract different types and sizes of fish. Therefore the right content, created and curated (the lure) in your streams will attract a certain type of prospect and therefore increase the chances that they share, comment or like the content you post (the bite).

Furthering our analogy, if you don’t cast enough times on the day you are fishing, you greatly reduce your chances of getting any bites. Casting your lure into the lake only a few times will likely result in no fish being attracted to your lure. You have to keep casting, reeling in and casting again in order to increase the odds that a fish will even see your lure, let alone be attracted to it. This is why having enough consistent, relevant, valuable content in your streams is so important.

This gets even complex when there are numerous types of fish in the lake, but you’re only interested in catching a specific kind. Now you have to consider WHICH lures (content subject matter) are best to attract that specific type of fish and also how many times you need to be casting and reeling in your lure each and every day in order to get a bite. If you want to attract fish that have a higher propensity to engage with you from the content you post, focus on curating content that highlights the challenges that your product and service solves for your target audience.

5 Social Media Ways To Foster Conversations With The Right Audience –

  1. Enough Posts (Casting) – social network users are logging on and off, and switching from desktop to mobile all day long. If you do not have enough posts all day, every day, you’re likely to be seen less.
  2. Content Type (The Lure) – Whether you are curating or creating content, you need to ensure that what you are posting is relevant and interesting to your target audience. Know what THEY are interested in and post about those topics. This is what will get them to engage YOU.
  3. Crowded Waters – Just because an article is popular or comes from a popular site, doesn’t mean you should post it in your streams. In fact, I would say that in most cases the opposite it true. Sharing content that everyone has already seen, read and shared themselves is hardly an effective strategy. If your peers and competitors are fishing in the same cove of the lake, grab your fishing pole and fish somewhere else where this fish see less of the same lures.
  4. Create Lures – Along with posting curated content, you should also be creating content. Think of this as the experienced fly fisherman that ties their own flies. Know your intended audience (fish) and what they’re interested in and create content that connects their needs, challenges and interests with what you do, without overtly pitching your product or service.
  5. Leads – When you have a “fish on” (conversation started) don’t reel it in as fast as humanly possible. Take the time to expand the conversation around your contact without immediately moving to what you do. Building relationships over time is what gets results. Getting a bite and immediately attempting to land the fish is a great way to rip the hook out and lose the fish altogether.

At the end of the day, social media marketing lead generation is not dissimilar to the real world. Relationships take time and often require many conversations to build trust. Taking the time to earn that trust will open doors to discuss what you do with your connections and turn relationships into leads.

If you’re having the right conversations with the right connections, your conversations will become leads.

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Filed under Brand, Community, Content, content creation, Curation, Engagement, Marketing, Relationship, Results, Social Media, Social Media Marketing, Social Selling, Uncategorized

Should Engagement Be Valued Over Sales In Social Media Marketing

Social Media Confused BrandsIn a word, NO!  Engagement should not be valued over sales in social media marketing. Engagement is simply part of the required functions of social media marketing that leads to Sales, but only when done properly.

A report published by eMarketer last year states that brands believe consumer engagement and brand lift were the number one goals of their social media marketing. Consumer engagement represented a 17% increase in this goal, which replaced “positive sentiment” as the number one goal just a year ago.

The study further shows that in 2011 increasing sales was the number one goal of social media marketing, yet it quickly dropped below 50% by 2012. Now brands seem to be even more confused on priorities, as increasing sales is now cited as the leading goal by 58% of the respondents.

These new statistics seem to indicate to me that many still don’t have an understanding of how social media marketing is best utilized at the brand level. It also makes me think that confusion and lack of proper strategy and execution make changing the primary goal of their efforts an easier migration, then actually achieving real results. Scary? I believe so…

In just three short years, brands have modified their social focus from actually achieving results from the channel to the fluffy measurement of likes, comments and shares as a metric of success. So the question is, should engagement be valued over sales, or should engagement combined with a proper strategy lead to a focused sales, revenue and ROI metric approach?

Here are some questions that I think should be answered by most brands:

1) Is the Effort vs Return worth the time spent to obtain engagement?

2) Are you seeking False Positives in the form of engagement in order to measure how well you are doing?

3) Is the Activity you are performing to achieve engagement appropriate?

4) Is your Strategy and Execution wrong, therefore leading you to focus on engagement instead of sales/revenue?

5) Have you defined your Target Audience appropriately in order to actually achieve sales/revenue?

6) Are you avoiding Sales and Revenue as a top priority because you don’t really know how to achieve that?

7) Are you Changing Your Goals year after year to fit what you ARE achieving, instead of adjusting what you are doing to achieve what you know you should?

I think there are some significant flaws in the thinking associated with this report by the brands that responded. I believe there is a disconnect in understanding effective social media marketing and how to do it. I believe that the limitations brands are self imposing, prevent them from actually doing social media marketing in a way that achieves real results.

What do you think?

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Filed under Brand, Engagement, Marketing, Relationship, Results, Social Media, Social Media Marketing, Social Media ROI, Strategy, Uncategorized

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers and think you may be as well.

We asked what are: “The two biggest challenges I face with my overall social media marketing is?”

2 Biggest Social Media Challenges

 

A total of 36.5% of respondents said that Engagement and Sales/Revenue were the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.

Time 13.68% : Not too surprising is ranked number three is the challenge of time. We all know that social media marketing is very time and human intensive, but where you’re spending time or where you aren’t spending it, is the important part. We have found that most social media marketers spend most of their time on back office functions, not the front office functions that actually result in the two biggest challenges of Engagement and Sales/Revenue.

If your time is spent managing, scheduling, editing and hashtagging curated and marketing posts, you have less time to have conversations, build relationships and engage. These are the things that result in sales and revenue, therefore adjusting where you spend time by using the proper tools, such as Bundle Post is imperative if you wish to impact the Engagement and Revenue of your social media management.

Clicks/Traffic 12.82% :  Now this one is often a challenge to figure out for some. There are several distinct reasons or combination of reasons for this to be a challenge for a social media marketer. Sometimes it is just one of the reasons listed below, but more often than not, it is a combination of several that result in little click-through traffic coming from marketing efforts. Here are a FEW reasons why this tends to occur and questions you should ask yourself.

  1. Lack of -or- Improper Strategy – Do you truly know who your audience is and what they’re interested in?
  2. Lack of Topical Thought Leadership – Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?
  3. Lack of Consistency or Volume – Are you scheduling social media posts everyday, all day at the appropriate levels, or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
  4. Lack of Value – Do your posts provide selfless, relevant value to your target audience on a consistent basis?
  5. Not Enough Marketing – Are you sharing 10% to 20% of your posts that market you, your company, products or services, or are you rarely even mentioning your online properties, content and landing pages?
  6. Too Much Marketing – Are you posting primarily about you, your company, products or services?

These are some of the reasons that none of your friends and followers are clicking through to your website, content or offer pages. Understanding that you have to first provide value, get into conversations and build relationships in order to get traffic and clicks is extremely important. Simple conversations create interest that can get a connection to have more interest in you or your brand. Many times those conversations cause a connection to even read your bio and click to your site contained within your profile. Get into conversations with your target audience about anything THEY are interested in and see what happens to your clicks and traffic.

General Results 5.13% : We think that Engagement and Sales/Revenue would fall under this category as well, but we did not want to assume and add it to the top two challenge numbers. We also believe that Clicks/Traffic and Relationships are also under this heading, therefore we will leave this challenge as it is.

Relationships 4.7% : Relationships in social media are created through conversations, just like in the real world. Often times the reason relationships are not being forged is due to too few conversations with the proper people. If you are finding that relationships are one of your big challenges, I suggest that you take a look at these three areas:

  1. Your Target Audience – One big mistake people make is that they build communities that are not their target audience. Often the like, friends and followers many marketers attract are that of their peers and competitors, not their prospective customers. Be sure you know who you are trying to reach and connect with them, not your peers.
  2. Your Content Strategy – Another error made on the relationship front is content strategy, especially when you are missing on number one above. If you have not clearly defined who you are trying to reach, you are definitely going to be off on the types of content you are curating and creating for your streams.
  3. Where you Spend Time – Be sure you have the proper tools and processes in place. If you’re spending time everyday curating content and not engaging with your target audience, you will be hard pressed to establish relationships easily.

Follow this formula – “Content leads to conversation, conversations build relationships and relationships result in ROI.” – Get each step down properly and you will see a massive improvement on the quantity and quality of relationships you develop within the social graph.

Content Curation 3% : The biggest shock to us was Content Curation falling to one of the lowest challenges facing the hundreds of social media agencies, brands and marketers that answered our survey. Why? Well if people truly understood this challenge and had it under control and managed properly, we would not see Engagement and Sales/Revenue as the top two challenges. Proper content curation, with the proper topics/strategy, at the appropriate volumes will spark engagement, sharing and conversations. It’s where everything starts.

Adding content creation, proper levels of marketing your products and services, along with the all important strategy work is imperative to achieving social media marketing sales, revenue and ROI. All of this must be approached at the selfless value and relationship level if you’re going to be successful.

Here are the previous Survey posts in this series:

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

 

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Filed under Brand, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Retweet, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

4 Reasons Why You Need To Get To Revenue With Social Media Marketing

I speak to a lot of people in this business on a daily basis. Whether it is online, in the social graph, on the phone, video chat or in person, many businesses using social media have a hard time getting to revenue. You know cash, money, moolah. Making any kind of Social Media Revenuerevenue from their efforts, regardless of whether it is profitable or not seems to be a missed focus that means everything for your business.

Let me clear here, whether you’re a social media agency, a start-up, an author, a small brand or anyone else using social media for marketing, you need to just get to revenue. There is no more important reason for spending the time, effort and resources in ANY medium if you don’t generate revenue. Though branding, relationships and a host of other reasons are valid for maintaining a social presence, none of them trump revenue.

If you are not yet seeing revenue from your efforts or are not focusing on revenue FROM your social media management, you are missing out on four important points:

1) Revenue tells you what’s working

If what you are doing in your social media marketing is actually working, it will generate sales, clients and revenue. If it is not working properly, you will be focusing your time on watching metrics of clicks, follower counts and engagement. All of these are important, but only when they are achieving the net results of revenue.

2) Revenue gives you resources

If you are generating revenue, you are gaining resources. When you are gaining resources you have more options to expand what is working, add valuable tools and get more support from others within the organization. Everyone wants to be involved with something getting results. Nobody wants to be associated with something that is failing or only sucking resources.

3) Revenue gives you momentum

Along with additional resources, obtaining revenue with your social media marketing builds momentum, both internally and externally. When customers start buying, they also start talking about it. This adds to the revenue momentum.

4) Revenue gives you the best measurement of real results

Nothing better than revenue will confirm real results. By getting to revenue with your social media marketing quickly, it will confirm you have the right message, target audience and strategy.

So those are just four of the reasons you really need to get to revenue with your social media marketing right now! HOW to get to revenue is a very different question that has so many variables which include industry, audience and products. Since these are totally different for every single person and company using social media for marketing, it is nearly impossible to give a company specific plan of action in a blog post.

Here are a few points and a process that may focus your efforts in the direction you need to go.

Social Media Content And The Social Selling Process [INFOGRAPHIC]

The Social Selling Process

1) Provide Selfless Value – in the content you create and curate. Earn the right to pitch your products and services by being selfless.

2) Be Consistent – with your content posting, engagement and responses.

3) Target Audience – Be sure you know your target audience and what they are interested in.

4) The Right Relationships – Focus your time, effort and conversations on your target audience, not with your peers.

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