I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity
I couldn’t resist posting a non-traditional post today. Sometimes in social media there are things that on the surface aren’t social media, however when digitized they can become something social, viral and completely hilarious! The other day, a friend of mine sent me a pic they took when running around town. On the surface this … Continue reading Social Media, Stripper Shoes And Garage Sales – Oh My!
Twitter is a really unique social network. It's functions, pace and volumes are well beyond most other platforms. A high percentage of the people that are on Twitter also tend to be using several other social networks as well. This is important for a very specific reason. Deeper connections... Have you ever been managing a … Continue reading Another Helpful Hootsuite Feature You May Have Missed
I consult a lot of social media agencies, marketers and brands on their internal strategy, processes and implementation. I come across many that don't seem to realize that if they are selling social media marketing to their clients, their feeds should reflect their ability and professionalism. One of the favorite sayings that often comes out … Continue reading Social Media Agencies, Consultants Must Walk The Talk
One of the most repeated questions I get from social media agencies, small social media consultants and virtual assistants is the question of price for social media services to clients. I have tried to stay away from writing about the topic because it is such a subjective topic. There are so many variables that go into pricing … Continue reading Key Considerations For A Social Media Agency’s Client Pricing
We know that conversation leads to relationships both inside the social graph and out. This behavior is at the core of social media marketing and we often refer to it as engagement or the act of engaging with others. In this post I want to help you get some focus on those conversations in order … Continue reading 3 Keys To Having The RIGHT Social Media Conversations
Me, a perfectionist? Ya pretty much. I am a full-on type A personality that is highly motivated to do everything I do with the best form, intent and results. I really strive to deliver on everything I teach, as it is not just words of a ghost writer, I actually write every post you read … Continue reading My Biggest Social Media Mistake So Far
Social media marketing is extremely expensive and human intensive, when done properly. The key part of that sentence is "When done properly." A social media marketing firm/consultant that understands what doing it right for a client means, understands that a consistent stream of relevant, valuable content for the clients target audience is required. They understand … Continue reading 3 Things A Social Media Agency Must Maximize To Succeed
That is such a loaded question, isn't it? Time is one of those things we value a lot, yet in business we tend to overlook things that suck it out of us like a shop vac. Sometimes we place our emphasis on the wrong things and as a result we end up doing things ourselves … Continue reading How Much Is Your Time Worth?
We've walked through the entire social media proposal process. From meeting with the client, getting the commitment and the key elements to include in the document itself. You now have some details on best practices for terms and billing, as well as the important details you should be covering and why. I want to point … Continue reading Important Elements Of An Agency Social Media Proposal – Part 5 The Template