Relationships Are Built On A Foundation Of Trust

One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust

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Identifying And Growing Your Target Social Media Audience

One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content doesn't achieve the … Continue reading Identifying And Growing Your Target Social Media Audience

The Two Sides Of Social Media Strategy Are Very Different Things

We often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked. Many consider strategy as something that you only do prior to or while you are … Continue reading The Two Sides Of Social Media Strategy Are Very Different Things

Top 2015 Social Media Predictions – Disruptive Technologies

It's that time of year again when many social media "professionals" publish their predictions for the coming new year. Rarely, but on occasion, there are less than general forecasts that hit the bullseye. More often than not, many of the predicted transformations, platform trajectories and overall suggested industry paths are more or less off base … Continue reading Top 2015 Social Media Predictions – Disruptive Technologies

Part 3 – What Is Social Media Friction And How To Reduce It

This is our final post in our series about social media friction. So far, we have covered the broad definition of friction and also detailed one of the most common types, Promotional/Results Friction. In our final blog on this topic, we are going to take a look at what is often the most challenging category of … Continue reading Part 3 – What Is Social Media Friction And How To Reduce It

Part 2 – What Is Social Media Friction And How To Reduce It

In our first post of this series, we attempted to define and detail social media friction and the general consequences it can have on your overall social media management and results. We also listed two of the main friction groups that most marketers need to focus on, which were 1) Promotional/Results Friction and 2) Process/Workflow Friction. In this second blog … Continue reading Part 2 – What Is Social Media Friction And How To Reduce It

12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia

One of the most prolific and loved Hollywood film series is Star Wars. From incredible writing and story telling to creative execution and special effects, this movie franchise has captivated millions all over the globe with stunning power. Throughout the epic film series there are a number of quotes that contain certain levels of intrigue … Continue reading 12 #StarWars Quotes and Blog Posts on Social Media Marketing by @PerfectJulia