4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective social media marketing strategy. That selfless value provided to your audience is … Continue reading 4 “Not So Obvious” Reasons Good Content Curation Is Important

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Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

2013 Is About Wearing Social Media Shoes

It is fair to say that we have passed social media market penetration and most user segments are now engaged in at least one social network on a regular basis. Many marketers and businesses have learned to post, schedule and engage with an audience, ensuring that they have some level of presence within the social … Continue reading 2013 Is About Wearing Social Media Shoes

How To Make Your Social Media Sticky

The art of getting visitors to not only come to your blog or website, but stay on it for extended periods of time is often referred to as making it "sticky". This is a common discussion heard about new social networks, apps and other websites. Companies like Amazon have spent millions on research and technology … Continue reading How To Make Your Social Media Sticky

Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Monday night I was climbing into bed fairly early and thinking about all of the posts and articles about Facebook and their need to drive revenue now that they are a publicly traded company. My thought process also veared to the recent firestorm and frustration surrounding Facebook's ever-changing EdgeRank algorithm that is increasingly limiting personal … Continue reading Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Facebook Does More To Make Google Plus Viable Than Google Ever Could

If you have read my blog for any length of time, you know I am no Google or Google Plus fan. I have repeatedly discussed my views on what can only amount to a failure on Google's part to get in and actually dominate or at least become relevant in the mainstream social space. This opinion is … Continue reading Facebook Does More To Make Google Plus Viable Than Google Ever Could