Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the … Continue reading Leveraging Multiple Social Media Accounts For Better Results [Infographic]

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The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the … Continue reading The Social Media Connection Cycle Explained [Infographic]

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective social media marketing strategy. That selfless value provided to your audience is … Continue reading 4 “Not So Obvious” Reasons Good Content Curation Is Important

4 Significant Advantages You Have Over Big Brand Social Media

Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the … Continue reading 4 Significant Advantages You Have Over Big Brand Social Media

Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If you're using social media for marketing, you are constantly bombarded with tools, activities and methods from thousands of people. Without knowing, we often replicate … Continue reading 18 Amateur Social Media Marketing Mistakes To Avoid – Part 1

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It's about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms. There are many types of content creation that marketers and … Continue reading How To: Expand Local Business Social Reach Through Content Creation