Is Social Media Certification The Solution Or A BandAid For The Symptom?

A few weeks ago I shared a post that claimed that social media certification was a game changer for social media professionals. The thread from the post exploded with people on both sides of the fence. The two camps seemed to line up around long-time industry professionals that were opposed to the idea and those … Continue reading Is Social Media Certification The Solution Or A BandAid For The Symptom?

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Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues

Monday night I was climbing into bed fairly early and thinking about all of the posts and articles about Facebook and their need to drive revenue now that they are a publicly traded company. My thought process also veared to the recent firestorm and frustration surrounding Facebook's ever-changing EdgeRank algorithm that is increasingly limiting personal … Continue reading Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues