The Significant Difference Between Autopilot and Marketing Automation

This last week we had a BundlePost user state that they wanted their social media marketing on "autopilot" and thought that's what we did or advocated. Nothing could be further from the truth. Marketing automation and the term autopilot have no relation to one another in social media marketing. One is a carefully thought out … Continue reading The Significant Difference Between Autopilot and Marketing Automation

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The Drastic Difference Between Social Selling And Spam

Social Selling continues to gain popularity as a term and an action within the social media marketing space. Social selling has many definitions, but I like the one by @JulioVisko in a Social Media Today article from 2012 that says "staying connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor." … Continue reading The Drastic Difference Between Social Selling And Spam

The One Social Media Rule For Business

Wouldn't it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam... That single rule seems … Continue reading The One Social Media Rule For Business