Adjusting Social Media Inputs To Realize Desired Output

There are several things to be said about effective social media marketing. One of them is that social media is not static. If you're being effective with a social media program it is often because you are doing many things right, not the least of which is continually making adjustments. The famous quote from Albert Einstein …

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100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

Is it possible for a small startup company with little funding to succeed exclusively through social media marketing? Can social media really achieve ROI (return on investment) no matter how crowded their industry space is? The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its …

The Most Overlooked Social Media Success Method

As a social media software firm, we spend a considerable amount of our activity within the social graph. We are constantly engaging in conversations, evaluating metrics and reviewing people's streams and profiles. As a part of this normal process we and many of you engage in regularly, we began to notice things that though subjective, …

Restaurant Social Media Success – A Five Ingredient Recipe

For some restaurants, social media may still seem like the latest marketing fad. But if you ignore it too long, you just might be watching customers, traffic and search rankings pass by your restaurant. Using social media to market your restaurant isn't easy, but that doesn't mean you still can't find success. Let's see if …

How Social Media Actions Within Relationships Build Trust

There seems to be a new round of social scoring and now "trust" based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try …