Tag Archives: Thanksgiving

Are You Truly Thankful With Your Social Media?

It’s that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our Being and showing you are Thankful In Social Mediacontent and our amazing loyal users. We are truly grateful to all of them and we make considerable attempts to show it every single day of the year.

This Thanksgiving, I wanted to dive deeper into the meaning of the word “Thankful”.

thankful

adjective: thankful
  1. pleased and relieved:
    “they were thankful that the war was finally over”
    synonyms: grateful · appreciative · filled with gratitude · relieved
  2. expressing gratitude and relief:
    “an earnest and thankful prayer”
    synonyms: grateful · appreciative · filled with gratitude · relieved

I also wanted to better understand the opposite of being Thankful. That is being ungrateful.

ungrateful

adjective: ungrateful
  1. not feeling or showing gratitude:
    “she’s so ungrateful for everything we do”
  2. not pleasant or acceptable:
    “he turned to the ungrateful task of forming a police cordon”

I found this exercise pretty telling. If you don’t feel thankful, you tend to not show it and therefore are ungrateful. I would take it further as it relates to social media marketing and say that “If you are ungrateful for the generosity and mentions of your community and ignore their sharing of your content, there is something clearly wrong.” In fact, I would go further and say that if you’re not thankful, it is because you tend to think you are entitled, better than others or arrogant. Is that a harsh statement? I think it’s pretty accurate.

Think about the brands, celebrities and industry “guru’s” that you’ve mentioned over the past year. Specifically, consider the ones that show appreciation when you mention them or share their content. When they display Thankfulness, how does it make YOU feel? Aren’t you far more likely to engage them again in the future, share more of their content or recommend them to others? Of course you would be.

On the contrary, when you share or RT content from a brand or individual and they never show they are Thankful, how does THAT make you feel? This is the entire point we are attempting to make here.

As we considered whether we are truly thankful and whether or not we put that gratitude into action, I decided to have the team run some numbers. As a rule, our entire team make an attempt to thank every single mention, share or RT across all platforms in the social graph. When you consider that we average around 2,000 of those on any given day, it requires time, resources and a commitment. For us it is not a question of whether it should be done or not, it has to be done. When you are really thankful for the efforts that others make on your behalf, it isn’t an option or a question of resources, but a conscious act of being and showing thankfulness. We are truly thankful…

Taking it further I had our team run some numbers. Here’s what we discovered about how we use our BundlePost system to show our grateful appreciation. Currently we share content from 472 RSS Feeds from BundlePost. Really. Part of being thankful is showing through sharing other people’s great content, and we do that quite actively. There are 472 RSS Feed channels that we actively share content from, containing articles from people we engage with, use BundlePost, share OUR content, etc. Fortunately BundlePost makes managing so many feeds easy, allowing us to attribute posts from each RSS to the author, schedule and hashtag the social media posts in seconds. I’m not sure how we could even do this any other way.

Want more of these kind of connections in your community? Here are just a few folks we consistently see that show they are Thankful. We suggest you connect with them also.

 Rob Peters @StandardofTrust – Social & Digital Skills Coach for Executives. How We Connect, Keep Promises, & Earn #RelationshipCapital #RC is Source of Distinction.

 Lynn Abate-Johnson  @peoplefw – #SocialBusiness Specialist | Pro #SocialMedia Mgmt | Kickass Community Director | Content Curator | LinkedIn | FB | Google+ | Instagram |

 Andrew M. Smith @andrewsmith1443 – Social Media Manager @TSL_Marketing, passionate about social media, B2B, digital marketing, technology, data, red wine & bourbon lover, foodie, Brit.

 Timothy Hughes @Timothy_Hughes –  Top 35 UK Blogger, Speaker, Market Influencer, Forbes Top 100 #SocialSelling – Prefer Algebra to Sets – Work @oracletim Music @SM_Sounds –

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Filed under Audience, BundlePost, connection, Content, Curation, Hashtag, Marketing, Relationship, Social content management, Social Media, Social Media Management, Social Media Marketing, Thanksgiving

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn’t use twitter and there is no social media turkey destined to be on anyone’s table this year.

Effective social media marketing should come from a spirit of thanksgiving, lower case t. A sense of gratitude and showing thanks makes connections and relationships that cannot be accomplished using any other type of marketing. Conversing with your customers and prospects is a given, but always being grateful for their shares, comments and likes is where many big brands fail miserably.

Our experience as a social media marketing agency, and now a social media software company has shown over and over that consistently responding to your fans and follower connections yields incredible results. The overlooked portion of “engagement” is often the thanksgiving part. Always showing gratitude to your audience for their sharing, involvement and promotion of your social accounts and brand. We are hyper focused on this at Bundle Post. Both our company accounts and my personal accounts always thank those that share, retweet or like our content.

The biggest challenge with doing this at higher volumes is not simply the time required, but doing it with a true grateful heart. For us, this is easy, as we have this true authentic belief from the top down within our company. We truly do care. For other brands or agencies handling a clients’ social media, this is apparently a challenge. The biggest offenders are the major brands with the biggest followings, but small business has a lot to learn here as well.

At this point I suspect some of you reading this are thinking “Respond and thank everyone, every time?” The answer is yes. If you ignore people in your office or retail establishment when they buy something or comment about how great something was, do you think they’ll come back? If someone refers you to a friend for a business connection and you ignore them, do you think they will do that again?

Consistency is key here. Make a commitment to do it and be consistent for best results.

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Filed under Agency, FAIL, Fanpage, Followers, Marketing, Relationship, Retweet, Social Media Marketing

Social Media, God and Thanksgiving

It’s November again and I can hardly believe another year is almost in the books. What a year it has been… New business, adjusting to a ton of personal changes and so many new and exciting opportunities in life. I am truly grateful and blessed…

Warning to reader – If you are expecting a normal social media marketing post from me, stop reading now. If you are expecting to read a traditional “Thanksgiving” post where the writer lists all the things they are thankful for, you may want to check Oprah for that. If you were thinking from the title, “uh oh, this guy is going to preach about God or something”, well you should stay, because I am no preacher.

HA! I always wanted to do some kind of reader warning in a blog post. Seemed like a great topic to give it a whirl. *Thinks to myself that I really hope everyone stayed… Ok, back to my regularly scheduled post.

I was thinking a lot last week about Thanksgiving coming, how it will be dramatically different for my kids and I this year. It also had me reflecting on the entire year as I pondered what I could write about regarding social media and the holiday. Something kept coming to mind and I decided to let it roll out.

Don’t get me wrong, I have a lot to be thankful for. I am blessed by so many of my social media connections that have truly become very near and dear to my heart. I don’t want to diminish that fact in this post. Nor do I want to sound arrogant by not listing a ton of things I am so grateful for. But with this post, I thought it should be even more!

You see, in pondering Thanksgiving and social media, it came to me that there is a parallel, something even Biblical if you can believe it. Regardless of our beliefs, many of us have heard “Do unto others as you would have them do unto you”, which is found in Luke 6:31. Oddly enough, this encapsulates social media marketing, a true spirit of Thanksgiving and what I wanted to get across to my readers today.

Social media marketing is selfless. It is about helping others and giving of one’s self in ways business has never really appreciated before now. The most amazing thing about this fact is that as you continue to do so within the social graph, the blessing that returns to you is immeasurable!

So I will leave you with this… If you really want to be effective with your social media marketing program this coming year, make Thanksgiving the center of that effort today. Display a grateful heart to your fans and followers, truly treating them the way you want to be treated and realize abundance beyond what you thought this medium could be.

I truly do appreciate you and am thankful beyond measure for the relationships I have experienced, all while doing social media marketing for our company.  Happy Thanksgiving!

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Filed under Social Media, Social Media Marketing, Strategy