Relationships Are Built On A Foundation Of Trust

One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust

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Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed

There are so many strong beliefs, perspectives and views within the social media industry, and therefore this post is going to be more controversial than we normally publish. The different "camps" of social media enthusiasts, professionals and celebrities are almost as polarized as the political parties within the United States and that means emotions can … Continue reading Why Ello and Tsu Entered The Social Media Scene and Why They’re Doomed

How Social Media Actions Within Relationships Build Trust

There seems to be a new round of social scoring and now "trust" based sites that purport to either determine a persons social influence or business trustworthiness. As if we did not have enough of these sites already, it seems every geek that can code is trying to jump into social media software to try … Continue reading How Social Media Actions Within Relationships Build Trust