How You Know You Need To Hire A Social Media Firm…

I am frequently asked by companies whether they should hire a social media firm to handle their social presence or if they should go it on their own. This is no simple question, but rather one that should be considered by every company regardless of size. The answers are equally as challenging due to the … Continue reading How You Know You Need To Hire A Social Media Firm…

The Future of Social Media is NOT Networks, But Relationship Management

Remember just a few years ago when Twitter and Facebook were really rising to the top and getting market acceptance in a broader way? Soon thereafter we started hearing about hundreds of new social networks popping up left and right. Those were directly competing with the two big boys for the non-business user.  Remember any? … Continue reading The Future of Social Media is NOT Networks, But Relationship Management

Social Media is Like A Freeway (Part 2) Stop Posting Content and Start Engaging

In part one of "Social Media is Like A Freeway", we painted a picture of social media and drew analogies to illustrate the importance of posting enough valuable and relevant content. Now, we are going to seemingly contradict that by saying STOP posting content. Confused?  Don't you hate that??? Relax. No need to pull your hair out. … Continue reading Social Media is Like A Freeway (Part 2) Stop Posting Content and Start Engaging