One of the things I think marketers forget about social media is that trust is a key factor in establishing, building and maintaining trust. It is the on AND offline foundation that all relationships are built from, yet so many do not consciously take this into account. What is Trust? Trust is the reliance on … Continue reading Relationships Are Built On A Foundation Of Trust
One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content doesn't achieve the … Continue reading Identifying And Growing Your Target Social Media Audience
Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the … Continue reading Leveraging Multiple Social Media Accounts For Better Results [Infographic]
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing? Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on … Continue reading Why You Should Stop Curating From Top Content Sites
Social media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the … Continue reading 4 Significant Advantages You Have Over Big Brand Social Media
Is it possible for a small startup company with little funding to succeed exclusively through social media marketing? Can social media really achieve ROI (return on investment) no matter how crowded their industry space is? The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its … Continue reading 100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!
For many years I have been explaining that social media is like a freeway. The analogy here is that you must have enough cars on the road (curated posts, status updates, etc) on the freeway every day, all day, if you are going to be seen and therefore be effective. This concept is extremely important … Continue reading Social Media: It’s Quantity AND Quality, Not Either Or
Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is "How do you get into conversations that become leads?" One way to get into conversations is to simply start them with others. … Continue reading Social Media Conversations That Become Leads