Should We Be Lowering The Social Media Marketing Bar?

Yes, we should. Now let me explain... In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social … Continue reading Should We Be Lowering The Social Media Marketing Bar?

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Social Media Marketing – Data And Results Matter

One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter

Part 3 – What Is Social Media Friction And How To Reduce It

This is our final post in our series about social media friction. So far, we have covered the broad definition of friction and also detailed one of the most common types, Promotional/Results Friction. In our final blog on this topic, we are going to take a look at what is often the most challenging category of … Continue reading Part 3 – What Is Social Media Friction And How To Reduce It

Part 2 – What Is Social Media Friction And How To Reduce It

In our first post of this series, we attempted to define and detail social media friction and the general consequences it can have on your overall social media management and results. We also listed two of the main friction groups that most marketers need to focus on, which were 1) Promotional/Results Friction and 2) Process/Workflow Friction. In this second blog … Continue reading Part 2 – What Is Social Media Friction And How To Reduce It

Part 1 – What Is Social Media Friction And How To Reduce It

There are two absolutely required components for successful social media marketing, Strategy and Execution. When these important elements work together and are done properly, social media results are not only achievable, but they can be expected. Understanding and identifying the friction points that are inevitably present within these two components can be challenging. More importantly, … Continue reading Part 1 – What Is Social Media Friction And How To Reduce It

Are You Truly Thankful With Your Social Media?

It's that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our content and our amazing … Continue reading Are You Truly Thankful With Your Social Media?

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results. Knowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is … Continue reading Social Media Content Curation, Marketing Messages and Results