Yes, we should. Now let me explain... In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social … Continue reading Should We Be Lowering The Social Media Marketing Bar?
One thing that has become obvious about the social media industry is change. Buzzwords, new trends and even big surveys that measure the next thing big business is focusing on in social are a never-ending stream of change. Content, influence marketing, analytics, engagement, branding, ROI and lead generation are just a few of the described "priorities" … Continue reading Social Media Marketing – Data And Results Matter
One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content doesn't achieve the … Continue reading Identifying And Growing Your Target Social Media Audience
This is our final post in our series about social media friction. So far, we have covered the broad definition of friction and also detailed one of the most common types, Promotional/Results Friction. In our final blog on this topic, we are going to take a look at what is often the most challenging category of … Continue reading Part 3 – What Is Social Media Friction And How To Reduce It
In our first post of this series, we attempted to define and detail social media friction and the general consequences it can have on your overall social media management and results. We also listed two of the main friction groups that most marketers need to focus on, which were 1) Promotional/Results Friction and 2) Process/Workflow Friction. In this second blog … Continue reading Part 2 – What Is Social Media Friction And How To Reduce It
There are two absolutely required components for successful social media marketing, Strategy and Execution. When these important elements work together and are done properly, social media results are not only achievable, but they can be expected. Understanding and identifying the friction points that are inevitably present within these two components can be challenging. More importantly, … Continue reading Part 1 – What Is Social Media Friction And How To Reduce It
Want to Delete the Social Media World you are in? There are times I have wanted to drive to the beach and throw my laptop and cell phone in the ocean. Then just sit and listen to the roar of the ocean as it swallows up the noise. Listening as the constant ping noise of … Continue reading Want to Delete the Social Media World?
More than ever, Business to Business (B2B) marketing requires one-on-one relationships. Making real, human connections with your business prospects to forge relationships that open doors to social selling. Being effective within social media to achieve this all important task is paramount to short and long-term success. One of the key social networks for effectively forging B2B relationships … Continue reading An Effective Way To Add High-Level B2B Connections On LinkedIn For #SocialSelling
Over the last week, I have had live conversations with a few brands, individuals and marketers on the topic of social media content strategy. After receiving multiple questions from the various parties on these calls, I thought a new analogy to explain social marketing was needed. Here are some of the questions that were being asked: … Continue reading Social Fishing – Give The Fish What THEY Want, Not What You’re Hungry For