In Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.Again, we want to reiterate that this post is specifically for those that are using social media … Continue reading Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid
Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is "How do you get into conversations that become leads?" One way to get into conversations is to simply start them with others. … Continue reading Social Media Conversations That Become Leads
In a word, NO! Engagement should not be valued over sales in social media marketing. Engagement is simply part of the required functions of social media marketing that leads to Sales, but only when done properly. A report published by eMarketer last year states that brands believe consumer engagement and brand lift were the number one goals of … Continue reading Should Engagement Be Valued Over Sales In Social Media Marketing
Determining what isn't working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don't have a proper social media content strategy it will affect the rest of your social media marketing results. … Continue reading How To Know Your Social Media Content Strategy Isn’t Working
Hashtag With A Purpose, Not Just Because You Can Hashtags are one of the most unique aspects of social media. I love that something so unique wasn't started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, … Continue reading Four Hashtag Tips That May Surprise You
This is a question every social business should be asking themselves and their audience. "Are you distracting your social media audience with HOW?" Today’s world of “Big Data” and digital transfer is a never ending race to be the first to find out how to use or market the next hot tool, system, service, or … Continue reading Are You Distracting Your Social Media Audience With How?
The social media marketing program at Transparent Language is unusual because we offer language learning software for over 80 languages and our audience is massively segmented. Instead of pushing everyone into a single community, we’ve created over 30 separate community segments, each focused on a specific language. We have developed valuable content streams to share … Continue reading Case Study: One Of The Best Things We Did For Our Social Media Program This Year
Are you still not convinced that having a clearly defined and executed content marketing strategy is a must in today's online world? I suggest you think again. In fact eMarketer recently published a new report that showed the changes content marketing is having online. The report from IMN noted that "the number of US companies with formal content … Continue reading Companies With A Formal Content Marketing Strategy Nearly Double
Today we are releasing the first version of what we are calling Bundle Feeds. This new alert-like Feed Channel allows you to create new Feed Channels right inside of the Bundle Post system based on keywords or exact phrases, without needing to go out to Bing or other locations to create alert content topics. Our team … Continue reading Social Media Content Curation: Introducing Simplified Topical Feed Alerts
There are many types of evergreen or legacy content that can and should be shared over and over in your social media marketing efforts. Video content that provides value to your audience is one of the most effective content types you can share in social media, so why don't we do a better job at … Continue reading Managing YouTube Video Content For Social Media Marketing
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