Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

Yes, most likely it IS a dream. But since Facebook is about to release an earnings report this month on the 23rd, I believe it will be the peak of their revenue climb with this pay to play shift and that by the end of the year we will begin to see a dramatic decline … Continue reading Facebook Announcing Plan To End Pay To Play For Pages – A Dream?

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Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Yesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have … Continue reading Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

If you are like most experienced social media marketing aficionado's, in addition to business pages, you are also using your personal Facebook profile to build business connections and foster relationships. Again, if you're experienced in social media marketing, you're probably using a social media dashboard tools and applications like Hootsuite and Instagram to post some … Continue reading Adjust 3rd Party App Settings In Facebook To Extend Your Personal Reach

Case Study: One Of The Best Things We Did For Our Social Media Program This Year

The social media marketing program at Transparent Language is unusual because we offer language learning software for over 80 languages and our audience is massively segmented. Instead of pushing everyone into a single community, we’ve created over 30 separate community segments, each focused on a specific language. We have developed valuable content streams to share … Continue reading Case Study: One Of The Best Things We Did For Our Social Media Program This Year

Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your … Continue reading Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media "guru", "author", "celebrity" or #fauxpert that has never done social media marketing outside of self promotion and has a huge … Continue reading Reality Check: Daily Required Social Media Marketing Activity

Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

Yesterday Google announced on the official Google Reader Blog that on July 1, 2013, they will retire Google Reader. Originally announced on the official Google Blog that same day, the excuse given was that usage over the years had declined and that the company is focusing its efforts on other products. As I read and researched … Continue reading Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

How To Use Your Legacy Social Media Content To Get Results

Assuming that you have a content strategy that delivers a consistent stream of relevant, valuable and interesting content to your target audience that is NOT about you or what you do through curation, you may need to take a closer look at YOUR content. Your legacy social content is an important additional component to your … Continue reading How To Use Your Legacy Social Media Content To Get Results

How To Determine Topics For Your Social Media Content Strategy

Content is not the king of social media marketing, but it certainly is the starting point that drives conversations, action and results. Having and executing an effective social media content strategy is the difference between your brand being in social media and getting results in social media. I have discovered that there are typically three … Continue reading How To Determine Topics For Your Social Media Content Strategy

Social Media Content And The Social Selling Process [INFOGRAPHIC]

Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don't realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the "social selling" process as well, so I … Continue reading Social Media Content And The Social Selling Process [INFOGRAPHIC]